Apple's first-ever event at Steve Jobs Theater will take place tomorrow, Tuesday, September 12, at 10:00 a.m. Pacific Time. As usual, Apple will be providing a live stream of the event on its website.

apple event september 2017
Here's when the event will begin based on other time zones in the United States and around the world:

  • Honolulu, Hawaii — 7:00 a.m. HAST

  • Anchorage, Alaska — 9:00 a.m. AKDT

  • Cupertino, California — 10:00 a.m. PDT

  • Phoenix, Arizona — 10:00 a.m. MST

  • Vancouver, Canada — 10:00 a.m. PDT

  • Denver, Colorado — 11:00 a.m. MDT

  • Dallas, Texas — 12:00 noon CDT

  • New York, New York — 1:00 p.m. EDT

  • Raleigh, North Carolina — 1:00 p.m. EDT

  • Toronto, Canada — 1:00 p.m. EDT

  • Halifax, Canada — 2:00 p.m. ADT

  • Rio de Janeiro, Brazil — 2:00 p.m. BRT

  • London, United Kingdom — 6:00 p.m. BST

  • Berlin, Germany — 7:00 p.m. CEST

  • Paris, France — 7:00 p.m. CEST

  • Cape Town, South Africa — 7:00 p.m. SAST

  • Moscow, Russia — 8:00 p.m. MSK

  • Helsinki, Finland — 8:00 p.m. EEST

  • Istanbul, Turkey — 8:00 p.m. TRT

  • Dubai, United Arab Emirates — 9:00 p.m. GST

  • Delhi, India — 10:30 p.m. IST

  • Jakarta, Indonesia — 12:00 a.m. WIB next day

  • Shanghai, China — 1:00 a.m. CST next day

  • Singapore — 1:00 a.m. SGT next day

  • Perth, Australia — 1:00 a.m. AWST next day

  • Hong Kong — 1:00 a.m. HKT next day

  • Seoul, South Korea — 2:00 a.m. KST next day

  • Tokyo, Japan — 2:00 a.m. JST next day

  • Adelaide, Australia — 2:30 a.m. ACST next day

  • Sydney, Australia — 3:00 a.m. AEST next day

  • Auckland, New Zealand — 5:00 a.m. NZST next day

Mac and PC users using Safari or Microsoft Edge respectively can simply visit Apple's event page to watch the live stream once it goes live a few minutes before the keynote. The live stream cannot be viewed on alternative web browsers, such as Google Chrome, Mozilla Firefox, or Internet Explorer.

Likewise, the event can also be streamed on any iPhone, iPad, or iPod touch running iOS 7 or later. Simply open the Safari app and navigate to Apple's event page to watch the live stream once it goes live. Third-party browsers may not work.

On the fourth-generation Apple TV, the live stream can be watched by downloading the free Apple Events app from the tvOS App Store [Direct Link]. Third-generation Apple TV users will likely have to wait until the Apple Events app automatically appears on their home screen. No software update is required.

At the event, Apple is expected to announce a trio of new iPhone models, including the so-called "iPhone X" with an OLED display, wireless charging, and facial recognition. Apple Watch Series 3 models and a new Apple TV with 4K video streaming capabilities are also rumored to be unveiled during the keynote.

Top Rated Comments

DenimChicken Avatar
107 months ago
7pm here in Germany. Couldn't wish for a better time. I will be waiting without clothes on my couch starting 6pm.
Score: 15 Votes (Like | Disagree)
macintoshmac Avatar
107 months ago
Very helpful ready-reckoner. Thank you.
Score: 9 Votes (Like | Disagree)
pat500000 Avatar
107 months ago
What time does it start after bypassing all his "thank you" introduction and his "I sold this amount..." part?
Score: 6 Votes (Like | Disagree)
Brenster Avatar
107 months ago
Tv + ATV in the lounge reserved from 6pm UK time. Coffee is all in order and Twitter will be on the iPad. After 14 years since being in the Mac/Apple ecosystem, I still love these keynotes
Score: 5 Votes (Like | Disagree)
JayJohnPaul Avatar
107 months ago
I've cancelled all of my appointments for this live stream, lol.
Score: 5 Votes (Like | Disagree)
Sunny1990 Avatar
107 months ago
Bring it on very excited. This is going to be biggest launch ever. Apple will launch three iPhone's together. Will be watching it live.

iPhone 8 in all three colors

Attachment Image
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
ios 26 digital id passport wallet

Apple Announces Launch of U.S. Passport Feature in iPhone's Wallet App

Wednesday November 12, 2025 9:15 am PST by
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport. To create and present a Digital ID based on a U.S. passport, you need: An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later Face ID or Touch ID and Bluetooth turned on An Apple Account ...
Tesla Charging

Tesla Working to Add Apple CarPlay Support to Vehicles

Thursday November 13, 2025 8:31 am PST by
Tesla is working to add support for Apple CarPlay in its vehicles, Bloomberg's Mark Gurman reports. Tesla vehicles rely on its own infotainment software system, which integrates vehicle functions, navigation, music, web browsing, and more. The automaker has been an outlier in foregoing support for Apple CarPlay, which has otherwise become an industry standard feature, allowing users to...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...