Apple's first-ever event at Steve Jobs Theater will take place tomorrow, Tuesday, September 12, at 10:00 a.m. Pacific Time. As usual, Apple will be providing a live stream of the event on its website.

apple event september 2017
Here's when the event will begin based on other time zones in the United States and around the world:

  • Honolulu, Hawaii — 7:00 a.m. HAST

  • Anchorage, Alaska — 9:00 a.m. AKDT

  • Cupertino, California — 10:00 a.m. PDT

  • Phoenix, Arizona — 10:00 a.m. MST

  • Vancouver, Canada — 10:00 a.m. PDT

  • Denver, Colorado — 11:00 a.m. MDT

  • Dallas, Texas — 12:00 noon CDT

  • New York, New York — 1:00 p.m. EDT

  • Raleigh, North Carolina — 1:00 p.m. EDT

  • Toronto, Canada — 1:00 p.m. EDT

  • Halifax, Canada — 2:00 p.m. ADT

  • Rio de Janeiro, Brazil — 2:00 p.m. BRT

  • London, United Kingdom — 6:00 p.m. BST

  • Berlin, Germany — 7:00 p.m. CEST

  • Paris, France — 7:00 p.m. CEST

  • Cape Town, South Africa — 7:00 p.m. SAST

  • Moscow, Russia — 8:00 p.m. MSK

  • Helsinki, Finland — 8:00 p.m. EEST

  • Istanbul, Turkey — 8:00 p.m. TRT

  • Dubai, United Arab Emirates — 9:00 p.m. GST

  • Delhi, India — 10:30 p.m. IST

  • Jakarta, Indonesia — 12:00 a.m. WIB next day

  • Shanghai, China — 1:00 a.m. CST next day

  • Singapore — 1:00 a.m. SGT next day

  • Perth, Australia — 1:00 a.m. AWST next day

  • Hong Kong — 1:00 a.m. HKT next day

  • Seoul, South Korea — 2:00 a.m. KST next day

  • Tokyo, Japan — 2:00 a.m. JST next day

  • Adelaide, Australia — 2:30 a.m. ACST next day

  • Sydney, Australia — 3:00 a.m. AEST next day

  • Auckland, New Zealand — 5:00 a.m. NZST next day

Mac and PC users using Safari or Microsoft Edge respectively can simply visit Apple's event page to watch the live stream once it goes live a few minutes before the keynote. The live stream cannot be viewed on alternative web browsers, such as Google Chrome, Mozilla Firefox, or Internet Explorer.

Likewise, the event can also be streamed on any iPhone, iPad, or iPod touch running iOS 7 or later. Simply open the Safari app and navigate to Apple's event page to watch the live stream once it goes live. Third-party browsers may not work.

On the fourth-generation Apple TV, the live stream can be watched by downloading the free Apple Events app from the tvOS App Store [Direct Link]. Third-generation Apple TV users will likely have to wait until the Apple Events app automatically appears on their home screen. No software update is required.

At the event, Apple is expected to announce a trio of new iPhone models, including the so-called "iPhone X" with an OLED display, wireless charging, and facial recognition. Apple Watch Series 3 models and a new Apple TV with 4K video streaming capabilities are also rumored to be unveiled during the keynote.

Top Rated Comments

DenimChicken Avatar
110 months ago
7pm here in Germany. Couldn't wish for a better time. I will be waiting without clothes on my couch starting 6pm.
Score: 15 Votes (Like | Disagree)
macintoshmac Avatar
110 months ago
Very helpful ready-reckoner. Thank you.
Score: 9 Votes (Like | Disagree)
pat500000 Avatar
110 months ago
What time does it start after bypassing all his "thank you" introduction and his "I sold this amount..." part?
Score: 6 Votes (Like | Disagree)
110 months ago
Tv + ATV in the lounge reserved from 6pm UK time. Coffee is all in order and Twitter will be on the iPad. After 14 years since being in the Mac/Apple ecosystem, I still love these keynotes
Score: 5 Votes (Like | Disagree)
JayJohnPaul Avatar
110 months ago
I've cancelled all of my appointments for this live stream, lol.
Score: 5 Votes (Like | Disagree)
Sunny1990 Avatar
110 months ago
Bring it on very excited. This is going to be biggest launch ever. Apple will launch three iPhone's together. Will be watching it live.

iPhone 8 in all three colors

Attachment Image
Score: 5 Votes (Like | Disagree)

Popular Stories

m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
iPhone 16e Bottom Crop

Apple Reportedly Unveiling a New iPhone Next Week

Tuesday February 10, 2026 1:51 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically. The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
Apple Logo Black

Apple Acquires New Database App

Wednesday February 11, 2026 6:44 am PST by
Apple acquired Canadian graph database company Kuzu last year, it has emerged. The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions. Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...