New Apple Park Drone Video Shows Off Steve Jobs Theater Ahead of Next Week's Event

Amazing. Wish Jobs was alive to see it.

Wow what a beautiful building!

Very nice building. Is it just me or does the theater look pretty small?

I think that's just the entrance. The actual theater is underground.

I'm glad people here seem to think all this is a net positive for Apple... Because I'm afraid the new campus is a sign of all that is wrong with Apple.

1) It's an ungodly and completely unnecessary cost (with no tangible benefit)

It's not "ungodly" at all. Just a few months of the company profit will pay for it. If you or I were to build a house for ourselves, we'd spend far more than that.

And it does have benefits, for example people who work together on the same project won't need to drive for half an hour through heavy city traffic to whatever small building the other people are working in. Which benefits the whole city (less traffic). Not to mention they replaced concrete with (mostly) trees. Cities need more trees.

2) The giant, communal workspace is disruptive and upsetting to employees. Could facilitate the leaving of crucial talent

Anyone who wants privacy will just have internal walls put up. Easy, cheap, quick.

3) People like Jony Ive dedicated a significant portion of their time and effort in the design and construction process, diverting attention away from the product line.

Apple has plenty of other people who can work on those products with a little direction from Ive/etc. No harm done, and it's good to spread the work around incase somebody decides to leave.

4) the migration of employees from Infinite 1 loop to here will result in a reduction of productivity spread out over months.

They had 25,000 employees in the city a couple years ago, and surely more today. Only half their employees can fit in this new building and less than a quarter at 1 Infinite loop – people at the old campus can stay where they are if moving would hurt productivity.

When I look at that incredible office building I can't help thinking, with anticipation and hope, "Those long-standing iTunes bugs are going to be eliminated now!"

Such a big year for Apple. Glad to see the stars aligning.