R Ju2ljgApple today highlighted a new Customer Support role that was recently added to iTunes Connect, which developers can take advantage of if they would like to hire someone specifically to respond to customer reviews in the App Store.

Now you can give the customer support experts in your organization the ability to respond to customer reviews on the App Store with the new Customer Support role in iTunes Connect. Users with the Admin or Customer Support role have the ability to respond to customer reviews.

Your team's admins may choose to assign only this role to users, or assign this role in combination with other roles. Users who have been assigned only the Customer Support role can access Resources and Help, Users and Roles, and My apps in iTunes Connect. When they click on an app in My Apps, they'll go straight to Ratings and Reviews where they can respond to customer reviews.

Apple began allowing developers to respond to customer reviews with iOS 10.3 and macOS Sierra 10.12.4, a feature developers had long requested. The ability to respond to customer reviews allows developers to address negative reviews and offer better service to App Store users.

Prior to iOS 10.3 and macOS Sierra 10.12.4, developers had no way to respond to issues that customers reported via an app review, so there was no way to mitigate a negative review or further converse with a customer having difficulties.

Top Rated Comments

Tubamajuba Avatar
63 months ago
Before long, Apple will catch up with the rest of the business world.
Man, one day they might even be worth a billion dollars!
Score: 7 Votes (Like | Disagree)
ILikeAllOS Avatar
63 months ago
It's weird because for a long time people/developers were complaining that there was no way to respond to reviews.
Now they have the ability to so but they don't use it!
I can't tell you how many times I've looked at the reviews of popular apps or front page apps and seen a bunch of 1-3 star reviews and no developer responses.

Maybe this will help but it is probably unlikely because it seems that developers just don't care about providing "customer support" roles for a $1 app.
Score: 5 Votes (Like | Disagree)
Apple_Robert Avatar
63 months ago
Before long, Apple will catch up with the rest of the business world.
Score: 1 Votes (Like | Disagree)
Romey-Rome Avatar
63 months ago
Oh boy. CNN will be busy.
Score: 1 Votes (Like | Disagree)

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