Samsung is Developing a Smart Speaker Using 'Bixby' Virtual Assistant

Samsung is developing a voice-activated smart speaker to rival the likes of the Amazon Echo and Apple's forthcoming HomePod, according to a report published on Tuesday.

The project, internally codenamed "Vega", will be based on Samsung's Bixby virtual assistant, but many of the speaker's features and specifications have yet to be decided, according to sources who spoke to The Wall Street Journal. Development is said to have been going on for more than a year but has reportedly been hampered by delays to Bixby itself.

HomePod on shelf 800x451

Apple's HomePod, set for release this December.

The company's Siri rival was first announced in March ahead of the debut of the Samsung Galaxy S8 and S8+, but an English-language version of the assistant has yet to make it into Samsung's phones because of performance issues. Samsung now says Bixby is unlikely to be fully introduced before the second half of July.

The connected speaker market has seen rapid growth over the last few years. Amazon released its Echo range of speakers in 2014, before the Google Home appeared a year later. Since then, Microsoft has opened up its Cortana assistant for use in third-party speakers, while just last month Apple announced it Siri-powered HomePod will be available by the end of the year.

Amazon's Echo commands more than 70 percent of the U.S. market for connected speakers, with the Google Home capturing around 24 percent, according to eMarketer, a research firm. The number of Americans using voice-activated speakers will reach about 36 million this year, said eMarketer, double last year's figure.

Related Roundup: HomePod
Tags: Bixby, Samsung
Buyer's Guide: HomePod (Neutral)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
ios 26 digital id passport wallet

Apple Announces Launch of U.S. Passport Feature in iPhone's Wallet App

Wednesday November 12, 2025 9:15 am PST by
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport. To create and present a Digital ID based on a U.S. passport, you need: An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later Face ID or Touch ID and Bluetooth turned on An Apple Account ...
Tesla Charging

Tesla Working to Add Apple CarPlay Support to Vehicles

Thursday November 13, 2025 8:31 am PST by
Tesla is working to add support for Apple CarPlay in its vehicles, Bloomberg's Mark Gurman reports. Tesla vehicles rely on its own infotainment software system, which integrates vehicle functions, navigation, music, web browsing, and more. The automaker has been an outlier in foregoing support for Apple CarPlay, which has otherwise become an industry standard feature, allowing users to...
m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
iOS 26

Everything New in iOS 26.2 Beta 2

Wednesday November 12, 2025 3:29 pm PST by
Apple today provided developers with the second beta of iOS 26.2, which adds a few new features worth knowing about. Measure App Apple's Measure app now features a Liquid Glass design for the level, with two Liquid Glass bubbles instead of white circles. Games App There's now an option to sort games in the Games app Library by size, in addition to Name and Recent. CarPlay The...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...

Top Rated Comments

Wanted797 Avatar
109 months ago
Samsung fires up the old photocopier.
Score: 18 Votes (Like | Disagree)
Jsameds Avatar
109 months ago
Look we can do the same thing as everyone else.
Samsung fires up the old photocopier.
Copy cats
Did you all say the same when Apple announced their smart speaker?
Score: 18 Votes (Like | Disagree)
H2SO4 Avatar
109 months ago
Samsung fires up the old photocopier.
Right, and the Amazon version was out before the Apple version so does that mean that Apple copied Amazon and Samsung copied both?
Score: 15 Votes (Like | Disagree)
WRChris Avatar
109 months ago
Look we can do the same thing as everyone else.
Score: 12 Votes (Like | Disagree)
Fried_Gold Avatar
109 months ago
No because amazon doesn’t use Alexa in their speaker so yea
Uh, yeah they do?
Score: 12 Votes (Like | Disagree)
scwinsett Avatar
109 months ago
The problem with this is that when Bixby gets frustrated it becomes Ferrigno
Score: 10 Votes (Like | Disagree)