In August 2012, iOS users began noticing that the default YouTube app had been removed from Apple's software in iOS 6 Beta 4, becoming permanent with the public debut of the software in the fall of 2012. For the five years prior, YouTube was a mainstay on the iPhone, launching as a default app on iPhone OS as far back as the original iPhone in 2007.

Animosity between Apple and many Android smartphone makers has been well-documented over the years, becoming abundant in 2012 through an ongoing lawsuit related to Apple's suing of Samsung for copying the iPhone design with Android devices, as well as an Apple lawsuit aimed at Google-owned Motorola focusing on Slide-to-Unlock.

Now, in a series of Tweets, former YouTube employee Hunter Walk has said that it was YouTube and Google's decision not to renew an agreement with Apple for YouTube on iOS, so that the company could "take back control of our app" (via Business Insider).

youtube logo

Walk sent out nearly one dozen Tweets on the topic last night, starting off by explaining how Apple approached Google for YouTube on the first iPhone, Apple's control of building the app, the lack of an official "YouTube" name on the icon, and the overall success of the app as a way to entice customers to buy an iPhone for video streaming.

When the license agreements ended five years later in 2012, Walk said YouTube's time to take back the app came, so the company -- "still operating pretty independently from GOOG at that time" -- made its move. Walk went on to Tweet that the decision paid off, with most consumers reinstalling the YouTube app from the iOS App Store upon noticing that the default app had disappeared.

The former YouTube employee ended his series of Tweets, which he said was possible because the "statue of limitations on any nondisclosures" had expired, by stating that this period of YouTube was "one of the most interesting & consequential series of product decisions during my time at YouTube," emphasizing that it was, "Not w/o controversy internally."

Google remains the default search engine on iOS devices, and in 2016 it came to light that Google paid Apple $1 billion in 2014 to retain that status on iPhones and iPads. In 2012, Apple removed another default Google app from iPhone -- Google Maps -- and replaced it with Apple Maps in iOS 6.

Tag: YouTube

Top Rated Comments

tjdennis Avatar
110 months ago
One thing they're not mentioning is that the biggest issue for YouTube was that they couldn't play the ads in front of the videos in Apple's version of the app. That's the first thing that showed up in YouTube's new app.
Score: 33 Votes (Like | Disagree)
tkukoc Avatar
110 months ago
YouTube is a prime example of someone who's completely forgot where they came from. They were made by the people and could be just as easily left behind by the same. All this nonsense about not being able to play content in the background without paying is absolutely insane. Not to mention the loss of revenue for creators due to their own systems messing up constantly. They are extremely bloated now. I wish someone else would just copy their original concept, and get rid of all the corporate garbage they'd be so much more successful.
Score: 14 Votes (Like | Disagree)
LordQ Avatar
110 months ago
I hate YouTube, I wish Vimeo had more content.
Score: 12 Votes (Like | Disagree)
MikeAnd Avatar
110 months ago
...so that the company could "take back control of our app"
Ads. They wanted to add more ads and tracking.
Score: 9 Votes (Like | Disagree)
macduke Avatar
110 months ago
I mean, I always assumed it was something like this. Doesn't seem super newsworthy, but whatever. At least the app we have today is much better, but Google still limits it on iOS.

Unlike YouTube, however, I always assumed that Apple replaced Google Maps with Apple Maps because Google was holding back a lot of their features. For instance, Android had turn by turn directions. Have any employees come forward to talk about that? It was also about five years ago, so maybe those NDAs are expired too.
Score: 8 Votes (Like | Disagree)
Born Again Avatar
110 months ago
I hate YouTube, I wish Vimeo had more content.
how do you not use youtube?

hate is a strong word .

Though i hate trump .
Score: 8 Votes (Like | Disagree)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...