Apple has started blocking developers from promoting their apps by using a price in the app's name, reports VentureBeat. For approximately the last month, apps that use "free" or other pricing information in their metadata have been blocked in iTunes Connect submissions.
Apps that use "Free" in their titles are receiving the following rejection notice after being submitted for review:
Your app's name, icons, screenshots, or previews to be displayed on the App Store include references to your app's price, which is not considered a part of these metadata items.
Please remove any references to your app's price from your app's name, including any references to your app being free or discounted. If you would like to advertise changes to your app's price, it would be appropriate to include this information in the app description. Changes to your app's price can be made in the Pricing and Availability section of iTunes Connect.
An Apple spokesperson VentureBeat contacted confirmed the changes but declined to offer any additional information.
Given that there are still dozens of apps in the App Store that use "Free" in their title, such as Disney's "Where's My Water? Free" or "Doodle Jump FREE," it appears this is a new policy that will affect app submissions going forward. It's not clear if Apple will make apps that are already in the App Store implement a title change.
In related App Store news, Apple appears to have mistakenly approved Metadata, an app that sends a notification when a U.S. drone strike is reported in the news.
The app, which had previously been rejected a dozen times before, was approved this morning and then pulled just hours later, suggesting its temporary approval was an accident. Previously, the app was approved in 2014 and was in the App Store for almost a year before being removed.
Friday October 24, 2025 2:30 pm PDT by Juli Clover
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing.
Test Settings
I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
Monday October 27, 2025 7:55 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
Below, we outline key details about iOS 26.1.
Release Date
Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports.
In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
Monday October 27, 2025 4:51 pm PDT by Juli Clover
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up all the latest Apple TV rumors.
...
Wednesday October 22, 2025 6:15 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
Monday October 27, 2025 9:15 am PDT by Tim Hardwick
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
Apple's upcoming iPhone 18 could feature 50% more memory than its predecessor, according to Korea's The Bell.
With its latest iPhone lineup, the iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max feature 12GB of memory. This is a significant increase of 4GB more their predecessors, largely driven by the demands of on-device artificial intelligence processing.
The iPhone 17 is the only new...
The first preview release of the Swift SDK for Android was published this week, allowing developers to build Android apps in Swift with official tooling and making it easier to share code across iOS and Android.
The SDK enables Android apps to be built in Swift using officially supported tooling rather than community workarounds. In June, it was announced that Apple's Swift programming...
Monday October 27, 2025 7:41 am PDT by Joe Rossignol
You will "soon" be able to add a digital version of your U.S. passport to your iPhone, according to Jennifer Bailey, vice president of Apple Pay and Apple Wallet.
Bailey reiterated that the feature is coming soon during her keynote at the Money20/20 USA conference in Las Vegas on Sunday.
On its iOS 26 page, Apple says the delayed feature will be "coming later this year."
Apple's...
One of the reasons I don't browse for apps is all of the junk titles that I see. It's like a cess pool of uncertainty.
A developer should release ONE app, a good app, and then have upgrade options within it. Not 10 different variations of the same app at different price points!
In related App Store news, Apple appears to have mistakenly approved ('https://theintercept.com/2017/03/28/after-12-rejections-apple-accepts-app-that-tracks-u-s-drone-strikes/') Metadata, an app that sends a notification when a U.S. drone strike is reported in the news.
The app, which had previously been rejected a dozen times before, was approved this morning and then pulled just hours later, suggesting its temporary approval was an accident. Previously, the app was approved in 2014 and was in the App Store for almost a year before being removed.
So why doesn't Apple just block every major news app for reporting violent crime or attacks because someone may find it "objectionable"? Probably because this has more to do with censorship than objectionable content...
One of the reasons I don't browse for apps is all of the junk titles that I see. It's like a cess pool of uncertainty.
A developer should release ONE app, a good app, and then have upgrade options within it. Not 10 different variations of the same app at different price points!
I really wish Apple had a better way to search apps. I mean, the process of searching for apps could be improved SO easily it is just baffling to me that they have not implemented any improvements to searching for apps. So much junk and app pollution it's almost like spam these days.
Years ago the Mac had a good "search" function, then they had "Sherlock" and now "Spotlight", and it's like the idea of searching for files has become a totally lost art - it's incredibly dumb how poorly Apple has implemented "find" and "search" functions in iOS, Apple OS, and the App Store, and even the friggin music store! I mean dang it's stupid how poorly ANY apple search function works. I mean finding stuff DOES NOT work with Apple these days - nobody has noticed? Anyone out there remember Eudora for Email? It was awesome and it had a search function that worked. With Apple Mail app and Spotlight I cannot find anything anymore (for the last 10 years).
Sorry to rant, but I just got to thinking how much better search functions were back in the 1990's. The world has gotten dumber in some ways. Or maybe I am just old?
I think this idea of "top 40" music, or the "top grossing movies" is stupid. Who cares what music or movie is making the most money? Same for apps. I mean I will glance at what is trending popular, but if I come to look for a calculator app that has some spreadsheet type functions in it, I want to get some relevant results from the App Store - instead I get crap. Meta data that is searchable would be nice. I think Apple collects meta data for apps, but then their stupidly designed search engine misses the point entirely. Just a gut feeling. Hope I'm not wasting your time with my rant.
Apple has started blocking developers from promoting their apps by using a price in the app's name, reports VentureBeat. For approximately the last month, apps that use "free" or other pricing information in their metadata have been blocked in iTunes Connect submissions.
