Amazon has launched another grocery initiative, this time for Amazon employees in Seattle. The service is called AmazonFresh Pickup and it allows customers to order groceries from the Amazon mobile app on iOS and Android, or on the web, select a pickup time, and show up at the AmazonFresh Pickup location to get their items bagged into their vehicle by an Amazon worker.
Although it's limited to Amazon employees right now, when it opens to a wider audience AmazonFresh Pickup will be available to Prime members (who are near a location) as a free addition to their membership (via TechCrunch).
The service has no minimum order requirement, so customers can create grocery lists for dozens of items or for a single bottle of mouthwash, for example -- whatever is ordered will be waiting for them when they drive up. Customers can order fresh produce, meats, bread, dairy and a range of household items off of AmazonFresh Pickup, which currently has two locations in Seattle's SODO and Ballard neighborhoods.
Amazon previously tested out "Amazon Go" pop up stores, which let customers walk in, purchase groceries, and walk out of the store without needing to go through any lengthy check out process. That service worked by having customers scan their smartphone when entering, and the Amazon Go app tracked every item taken from the store's shelves and tallied it all up in a virtual cart, which charged a customer's connected payment card.
Recently, it was reported that Amazon is delaying a wider launch of Amazon Go locations to "work out kinks" related to the cashierless technology that charges customers automatically. Amazon is constantly testing out and slowly launching neat new ideas that could see a wider debut for its customers in the future -- like Amazon Prime Air, which has evolved from futuristic reveal to small-scale, working delivery drone in just over three years. With today's announcement, it appears that AmazonFresh Pickup is the next in line.