Google has ended production of its Pixel laptop, which originally aimed to compete with Apple's MacBook Air.

During a small meeting with journalists today at the Mobile World Congress in Barcelona, Google's senior vice president for hardware Rick Osterlohthe responded to a question about future Pixel notebooks, saying the company has "no plans to do one right now".

According to TechCrunch, he added that versions already on the market have totally sold out and there are no plans to make any more of them. However, Osterlohthe was quick to clarify that he was not referring to the notebooks' operating system, ChromeOS.

2ec2c17c 52f6 4970 9d77 ff8990497f54 e1488455980630

"Chrome OS is a huge initiative in the company," Osterloh said. "Google hasn't backed away from laptops. We have the number two market share in the U.S. and U.K. — but we have no plans for Google-branded laptops."

Google's Chromebook was the first device to carry the Pixel name, which has since been adopted by the tech giant's latest range of branded smartphones. The original Pixel laptops were launched in 2013 and were notable for their integrated hardware – which included a touchscreen – and their premium design appeal, but the web-only operating system only ran Chrome browser and a handful of other cloud-based apps, and prices started at $1,299.

The second version of the Pixel Chromebook launched in 2015 and cost $999. It was one of the first laptops to feature USB-C along with Apple's 12-inch Retina MacBook, but saw limited uptake due to the restrictive OS and prohibitive cost. Other third-party Chromebooks sell for as little as $250.

There's no cast-iron guarantee that Google won't launch any more branded laptops, but it seems the company wants to keep the Pixel name for its phones going forward, the only caveat being Google's Pixel C tablet, which it still sells.

Top Rated Comments

adamneer Avatar
55 months ago
I'm SHOCKED that Google would produce an expensive piece of hardware for such a limited amount of time. Let me find my glasses so I can read this again...
Score: 19 Votes (Like | Disagree)
willmtaylor Avatar
55 months ago
"It's odd that folks didn't want to fork over $1,000+ for a Google-branded web-based laptop."
-No One Ever
Score: 17 Votes (Like | Disagree)
Rogifan Avatar
55 months ago
The only point of the Pixel laptop was to get tech writers like at the Verge to oogle it and write stories about how Apple isn't the only one who can do premium design. Nothing more than a vanity excercise.
Score: 13 Votes (Like | Disagree)
nfl46 Avatar
55 months ago
This is not shocking. Google may be a fun company to work for, but they have the attention span of a 5-year old when it comes to their devices. Instead of improving it year after year, they completely axe it and start on something new. Smh. The pixel was a solid device, it'd be nice to get a Pixel 2.
Score: 9 Votes (Like | Disagree)
djcerla Avatar
55 months ago
Our Lady of Transitory Endeavors did it again!
Score: 7 Votes (Like | Disagree)
Spectrum Avatar
55 months ago
My folks recently bought a £300 aluminium ChromeBook to use alongside a 2009 13 inch Macbook. I'm not sure of the manufacturer. I have to say, the build of the machine is very good, and the OS seems rather nice. Quite "Apple-like". Amazed what a modest sum of money can buy.

By contrast, I just bought a 15" £900 Dell Inspiron for to run some Windows-only software, and it is bloody awful. I quite literally hate it.
Score: 5 Votes (Like | Disagree)

Top Stories

2021 mbp hdmi slot 3d

2021 MacBook Pro Leaks Confirm Returning MagSafe and Ports

Friday May 14, 2021 3:06 am PDT by
Apple's upcoming MacBook Pro models are expected to feature a number of major changes such as larger display options and powerful new Apple silicon chips. Among the more surprising updates to this year's MacBook Pro models is the return of three ports that have been missing from the machines for over five years. Expected to come in 14- and 16-inch sizes, the 2021 MacBook Pro models are...
General Music and AirPod 3 Feature

Rumor: Apple to Announce Third-Generation AirPods and HiFi Apple Music Tier on May 18

Thursday May 13, 2021 10:32 pm PDT by
A new rumor suggests that Apple will announce the third-generation AirPods and the recently rumored HiFi, or high-fidelity Apple Music tier, on Tuesday, May 18, via a press release on its website. The new rumor comes from Apple YouTuber Luke Miani who shared the alleged exclusive news with the AppleTrack website. According to the YouTuber, Apple plans to release the next-generation AirPods...
m1 ipad pro early customer

M1 iPad Pro Arrives Early for Lucky Customer

Saturday May 15, 2021 11:57 pm PDT by
Days ahead of their expected launch and seemingly before official review embargoes lift, one lucky customer has already gotten their hands on the brand new 12.9-inch M1 iPad Pro. Reddit User PeterDragon50 Posted on Reddit, u/PeterDragon50 has already received their 12.9-inch iPad Pro through retailer Nebraska Furniture Mart. The Reddit user says they placed their order when pre-orders...
Twitter Feature

Twitter's 'Blue' Subscription Service May Cost $2.99, Will Offer Undo Tweet Option

Saturday May 15, 2021 11:08 am PDT by
Twitter has been working on some kind of subscription service since last summer, and Jane Manchun Wong, who often digs into new features coming in apps, has shared details on just what Twitter is exploring. Twitter's subscription service could be called Twitter Blue, and at the current time, it's priced at $2.99 per month. There will be a "Collections" section that allows users to save and...
magic mouse space gray discontinued

Apple Discontinuing Space Gray Mac Accessories Now That iMac Pro is Dead

Friday May 14, 2021 11:52 am PDT by
Following the discontinuation of the iMac Pro, Apple also appears to be discontinuing Space Gray "Magic" accessories that it sold separately alongside the iMac Pro. The iMac Pro was the only Space Gray Mac, and Apple designed special matching accessories for it. The Space Gray Magic Mouse 2, Magic Keyboard, and Magic Trackpad all now say "While supplies last" in small wording at the bottom...
tile amazon sidewalk integration

Apple Says Tile Trackers Sold Poorly in Apple Stores

Friday May 14, 2021 4:53 am PDT by
Earlier last month, Spotify, Tile, and Match (owner of Tinder), testified at an app store antitrust hearing spearheaded by the U.S. Senate. During the hearing, Spotify called Apple's App Store "an abusive power grab," while Tile said Apple uses its platform to "unfairly limit competition for its products." Now, in response to their testimonies, Apple's vice president and chief compliance...
apple music change forever

Apple Music Teaser: 'Get Ready – Music is About to Change Forever'

Sunday May 16, 2021 2:39 pm PDT by
The Browse tab in the Music app across Apple's platforms has started displaying a prominent teaser hinting at an upcoming major announcement for Apple Music. Under the heading "Coming soon," the headline says "Get ready – music is about to change forever." An accompanying "Tune-In Video" simply shows an animated Apple Music logo. Rumors have indicated that Apple is preparing to launch a...
Top Stories 60 Feature

Top Stories: M1 iMac Benchmarks, iPhone Battery Life Tips, Colorful MacBook Air?

Saturday May 15, 2021 6:00 am PDT by
Anticipation is building for the new iMac and iPad Pro models, which have started shipping out ahead of a launch around May 21. Benchmarks for the new machines are starting to come in, and the M1 chips inside of them are registering at around the same figures seen with other M1-based Macs, making for significant upgrades over previous-generation models. This week also saw some rumors about...
syng cell alpha

Longtime Apple Designer Christopher Stringer's Latest Project Is a High-Fidelity Speaker With AirPlay 2

Friday May 14, 2021 7:30 am PDT by
Christopher Stringer, a key member of Jony Ive's design team who spent 21 years at Apple before departing in 2017, is resurfacing today with his new venture Syng, which seeks to make an impact in the high-end audio market. Stringer, who contributed to many of the most iconic product designs in Apple's history, announced his plans roughly a year ago, and Syng is today introducing its flagship ...
google photos

PSA: Google Photos Unlimited Storage Ends Next Month, Here's How to Export Your Pictures to iCloud

Thursday May 13, 2021 5:26 am PDT by
For as long as it's existed, Google Photos has offered free unlimited storage for uploading images at a reduced yet good enough quality for most users. From June 1, 2021, however, all photos and videos uploaded to Google accounts will count against users' cloud storage. If you've been relying on Google to back up your media library, it may be time to move that content elsewhere. This article...