Facebook today announced that it has begun testing ads in the Messenger app. The test will be limited to users in Australia and Thailand and will allow businesses to place ads on the Messenger home screen below favorite users and most recent conversations.
The company says that "no one will see an ad in a conversation without clicking on an ad experience on the Messenger home screen or starting a conversation with a brand." Facebook assures that ads will not "originate" in conversations.
Facebook says businesses have told the company that they're excited to use the Messenger platform to connect to its billion users, driving sales and building brand awareness. Currently, Facebook runs ads on its News Feed that, when clicked, take users into Messenger conversations with brands. This has helped person-to-business messaging grow popular, with Facebook saying over a billion messages are sent a month between people and businesses.
Messenger users will have "complete control" over their experience, and will be able to either hide or report specific ads using a dropdown menu, similar to how users can report ads on their News Feed. Additionally, advertisers are not allowed to directly message users unless the user initiates the conversation.
The test will only work for a "very small group" of people in Australia and Thailand, and Facebook says the company will take its time before it considers further expansion.
The company says that "no one will see an ad in a conversation without clicking on an ad experience on the Messenger home screen or starting a conversation with a brand." Facebook assures that ads will not "originate" in conversations.
Facebook says businesses have told the company that they're excited to use the Messenger platform to connect to its billion users, driving sales and building brand awareness. Currently, Facebook runs ads on its News Feed that, when clicked, take users into Messenger conversations with brands. This has helped person-to-business messaging grow popular, with Facebook saying over a billion messages are sent a month between people and businesses.
Messenger users will have "complete control" over their experience, and will be able to either hide or report specific ads using a dropdown menu, similar to how users can report ads on their News Feed. Additionally, advertisers are not allowed to directly message users unless the user initiates the conversation.
The test will only work for a "very small group" of people in Australia and Thailand, and Facebook says the company will take its time before it considers further expansion.
52 comments
Apple is today sending out notifications to Apple Music subscribers that, when tapped, allows them to send a referral to friend to sign up for a free one-month subscription to Apple Music.
...
Apple recently purchased PullString, a San Francisco startup that enables the design and publishing of voice apps through its PullString Converse platform, reports Axios.
PullString could be...
Apple is planning to release AirPods that feature a new surface coating, wireless charging, and a black color option, according to a report from Taiwanese Economic Daily News.
Apple supplier...
Apple today shared a new "Bokeh'd" video on its YouTube channel, which highlights the Depth Control feature on the iPhone XS, XS Max, and XR.
In the spot, a group of mothers are...
If you've deleted your DMs, they may be unavailable on your phone and on the web, but Twitter is still saving them, according to data from security researcher Karan Saini that was shared today by...
iPhone XS Max users experience more than two times faster real-world LTE data speeds as iPhone 5s users on average in the United States, according to OpenSignal, although there are caveats to...
Last August, Apple Music was updated with a new section in Browse curated by Deutsche Grammophon, one of the biggest classical music labels in the world. While classical music fans welcomed the...
Samsung has leaked its upcoming wearables lineup through its Galaxy Wearable app for Android ahead of its February 20 event.
Image credit: SamCentralTech
As spotted by Twitter account...
