We've seen it in third-party speakers and cars already at this week's Consumer Electronics Show in Las Vegas, but Amazon's Alexa is also about to become a smartphone personal assistant. Chinese mobile company Huawei used CES 2017 to announce it will be the first handset maker in the U.S. to pre-load the voice-activated AI into a phone.

Alexa on Huawei phone


Less than a week ago, Alexa was exclusive to Amazon's tablets and Echo smart speakers, but anyone who picks up the U.S. version of Huawei's flagship Mate 9 smartphone – set to launch "early 2017" – will also be able to invoke the virtual assistant.

Huawei's announcement sets the stage for Alexa to compete directly in a mobile market already busy with AI assistants battling it out for supremacy. Meanwhile, Apple's Siri is still only available on iOS devices and Macs running macOS Sierra, although rumors have persisted that Cupertino is working on its own Siri-powered connected smart speaker, while the AI is likely to feature heavily in any autonomous car system the company may be working on.

Elsewhere, Google recently upgraded its Google Assistant for its own-branded Pixel phones, and last year Samsung acquired Viv – developed by the creators of Siri – for integration in its next round of flagship smartphones.

Top Rated Comments

Romy90210 Avatar
109 months ago
Damn Alexa is being integrated into everything lately.. From Refigitators to now cars and non-Amazon phones?? Siri has really missed the bus ride to the concert.... I really miss the days when Apple was the mighty leader.. :( SMH.. #RIPSIRI
Score: 6 Votes (Like | Disagree)
joueboy Avatar
109 months ago


No Alexa! No!!!
Score: 4 Votes (Like | Disagree)
Speedy Dingo Avatar
109 months ago
Is apple asleep at the wheel here?

When is Siri 2.0 happening Tim?
Yes, yes they are. (Sadly)
Siri just loves finding things on the web for whatever thing she doesn't understand. "I found this on the web for why is Siri so dumb?"
Score: 3 Votes (Like | Disagree)
Weaselboy Avatar
109 months ago
Is this a paid deal or is Amazon giving it away for free hoping that it only drives more people to other Amazon services?
It is free. Here (http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2062557) is the press release.
Score: 2 Votes (Like | Disagree)
Pakaku Avatar
109 months ago
I'd still rather not talk to an AI living inside my phone. So I can't really say Siri is missing anything here for me personally, if I wouldn't have used this either.
Score: 1 Votes (Like | Disagree)
chr1s60 Avatar
109 months ago
Damn Alexa is being integrated into everything lately.. From Refigitators to now cars and non-Amazon phones?? Siri has really missed the bus ride to the concert.... I really miss the days when Apple was the mighty leader.. :( SMH.. #RIPSIRI
I miss the days when people used their phones themselves and didn't pretend they were too busy to the point they needed a virtual assistant to use their phone for them.
Score: 1 Votes (Like | Disagree)

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...