Microsoft Opens Cortana Virtual Assistant to Third-Party Hardware Makers

Microsoft has announced it is making its Cortana voice assistant AI available to third-party device makers, with third-party developers also set to get access to the platform for integrating into their services on Cortana-powered devices.

The company's approach is based on two software kits currently available for preview: A Skills Kit that allows developers to build apps that can be called up and controlled via Cortana using voice commands, and a Cortana Devices SDK, which enables third-party hardware manufacturers to bake in the voice-activated AI to new devices.


Premium audio company Harman Kardon is set to become one of the first device makers to make use of the SDK in a new wireless speaker, set to debut early next year. In a short video released by Microsoft, the speaker looks vaguely similar to an Amazon Echo, but appears to feature a display at the top that lights up when Cortana is summoned.

Given its long history of working with OEMs, Microsoft's decision to license out its Cortana AI to third party device makers could prove an adroit move in a smart speaker space currently dominated by Google and Amazon, both of which have released own-branded devices.

Just last week, Microsoft unveiled plans to compete with smart devices like Google Home and Amazon Echo by developing a HomeHub feature for Windows 10 PCs that enables Cortana to be summoned from the lock screen and provide useful information on request. The Redmond-based company is also planning to enable Cortana integration with fridges, toasters, thermostats, and other Internet of Things (IoT) devices, made possible by way of a Windows 10 Creators Update, due to land in March 2017.

Apple's interest in bringing a Siri-integrated smart speaker to market has been rumored since May. The company is said to be developing a product that would include a speaker and microphone that could be used for features like listening to music, getting news headlines, and more, but further details have so far been thin on the ground.

Despite the lack of recent rumors, a report last month suggested that Amazon is already readying its response to Apple's entry into the market. Amazon's next iteration of the Echo speaker is said to be a premium model that includes a large touchscreen, marking a major departure from the tall, cylindrical design of the Echo currently on sale.

Popular Stories

hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're officially less than one week away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these...
Low Cost MacBook Feature A18 Pro

Report: Low-Cost iPhone, iPad, MacBook Coming Early 2026

Friday November 21, 2025 2:26 am PST by
Apple is planning to release new entry-level models across its iPhone, iPad, and Mac categories early next year, with an all-new affordable MacBook the most notable addition to the lineup. According to a new research report by Jeff Pu of GF Securities seen by MacRumors, Apple will launch the iPhone 17e – its second iteration of the "e" line – in the spring, likely along with a...

Top Rated Comments

Sirious Avatar
117 months ago
I can't wait to talk to my underpowered Siri speaker. Hope it's thin enough :p
Score: 17 Votes (Like | Disagree)
Thunderhawks Avatar
117 months ago
Another field where Apple is snoozing.

"Siri is a bag of hurt"

They used to come in after everybody and blow us away with their solution.

Hasn't happened in a long, long time.

Oh the good old days.
Score: 17 Votes (Like | Disagree)
Naraxus Avatar
117 months ago
It's not even that, I turned it off on my phone and Mac. To me it doesn't exist. We instead use the Echo Dot which works brilliantly with power sockets, lights and central heating. Next year it'll also handle my Sonos system.
Echo & Google Now blow away Siri in pretty much every category
Score: 8 Votes (Like | Disagree)
Naraxus Avatar
117 months ago
Apple once again getting left in the dust....
Score: 6 Votes (Like | Disagree)
andyyau Avatar
117 months ago
Cortana is annoying. When you press start button and type something to search for a program, it will go to web and find something for you. I disable it for all my Windows 10 machines.
Score: 6 Votes (Like | Disagree)
Chupa Chupa Avatar
117 months ago
The answer is that you don't need this if you always have your mobile in your pocket like I do (unfortunately). We have learned to live in a world where we always keep our phones close to us.

I don't use voice commands often because they are limited. I can only imagine talking to these giant voice boxes is just as frustrating. It's yet another gadget to find a plug socket for.

I guarantee that these products will be at the back of most people's entertainment cabinets collecting dust this time next year.

For me it will be about who can introduce Viv first. For some reason, I don't think it will be Apple. We might get an upgraded Siri in 2018....

Buy a Sonos Play 1 and enjoy the sound quality of your music through these in the meantime. You can control the music from your lock screen on your iPhone. Voice command software is still too primitive.

P.S They are hardly 'inexpensive' for most people!
1. As I noted in another post here "Hey Siri" doesn't work with your phone in your pocket. I know I've tried. Also as noted, not everyone has their phone attached to their hip when at home. I for one do not. In fact when I'm home I'm regularly using "Find my iPhone" to figure out where I left it.

2. If I have to pull my phone out to ask Siri to turn on the lights or turn down the thermostat I might as well just flip the switch myself. It totally negates the whole point of hands-free voice automation. The Dot is not about music. It's speaker is lousy for that. The Dot is about home automation. You are thinking maybe of the Echo or Tap which are meant to play music and are considerably more expensive than the Dot.

3. Voice commands are limited but like any language you learn how to talk the way it can understand. I can say "Hey Siri, turn the bedroom lights to 50" and she understands to turn the lights to 50%. Alexa is a lot better with "normal language" than Siri. That and Apple not having a stand-alone voice command speaker are my two big beefs here, and why Amazon will continue to win here.

4. Most people can afford a $39-49 box if they have a $600-1000 smartphone. Otherwise there wouldn't be a market for them. Amazon can't make money on these -- actually probably loses money on the Dot -- if it doesn't make it up in volume. The profit margin on these is negligible if at all. It's just a hook into Amazon the same way a razor stick is to blades.
[doublepost=1481724230][/doublepost]
Hey Siri, wake the f up!
I think you meant to say Tim Cook... :D
Score: 5 Votes (Like | Disagree)