Apple Plans to Use Data-Collecting Drones in Order to 'Catch Up' With Google Maps - MacRumors
Skip to Content

Apple Plans to Use Data-Collecting Drones in Order to 'Catch Up' With Google Maps

Apple_maps_ios-9Apple is putting together a team of robotics and data-collection experts who will use drones, and "new indoor navigation features," to bolster and further improve the quality of Apple Maps. The move is said to be positioned as a method to catch up with Google, the longtime leader in the mapping field (via Bloomberg).

The drones will be able to capture and update Apple Maps at a far quicker rate than Apple's collection of GPS data-collecting minivans, which began appearing in the United States in early 2015.

In addition, a new feature is said to be coming to Maps that will let users view the insides of buildings, thanks to its Indoor.io and WifiSLAM acquisitions, and overall improvements will be made to navigation within the app.

Apple wants to fly drones around to do things like examine street signs, track changes to roads and monitor if areas are under construction, the person said. The data collected would be sent to Apple teams that rapidly update the Maps app to provide fresh information to users, the person added.

According to documents gathered by Bloomberg News, Apple already filed for an exemption from the Federal Aviation Administration to be able to fly drones for commercial purposes, and was granted approval to "operate an unmanned aircraft system to conduct data collection, photography, and videography." According to current rules, Apple's drone fleet would be restricted from flying over people and buildings, would be designated to operate only in daytime, and could only be flown by licensed pilots.

One of the pilots is said to have already been hired from Amazon's fledgling Prime Air program, and they will join the Apple Maps drone team at its base in Seattle, Washington. The indoor mapping initiative is said to be moving forward at the same pace as the drone fleet, with Apple's hope being to help customers navigate airports "and other high-traffic buildings like museums" using their iPhones. This feature, along with a Maps update that will provide users "better guidance for changing lanes while driving," is believed to launch next year.

Popular Stories

iOS 26 Maps Glass

Apple to Introduce Ads in Apple Maps as Part of Services Revenue Push

Monday March 23, 2026 2:43 pm PDT by
Apple is planning to include ads in Apple Maps search results as soon as this summer, reports Bloomberg. Apple is aiming to earn more money from its services division, and it could announce plans for Maps ads as early as this month. Ads in Apple Maps will be similar to ads in Google Maps. Retailers and brands will be able to bid for ads associated with search categories. Starbucks, for...
Ads Are Coming to Apple Maps Feature

Apple Announces Ads Are Coming to Apple Maps

Tuesday March 24, 2026 9:22 am PDT by
As expected, Apple has officially announced that ads are coming to the Apple Maps app on the iPhone and iPad in the U.S. and Canada starting "this summer." Apple says businesses in the U.S. and Canada only will be able to place ads in search results and at the top of a new "Suggested Places" section in the app. "Ads on Maps will appear when users search in Maps, and can appear at the top...
Ads Are Coming to Apple Maps Feature

Apple Lays Groundwork for Ads in Maps With iOS 26.5

Monday March 30, 2026 2:05 pm PDT by
Apple is planning to introduce ads to the Apple Maps app in the near future, and the iOS 26.5 beta lays the groundwork for the feature. Code in the update says the following: "Maps may show local ads based on your approximate location, current search terms, or view of the map while you search." Apple also says that a user's location and ads interacted with in Apple Maps are not linked to...

Top Rated Comments

freediverx Avatar
122 months ago
Apple doesn't need drones. What they need is to pay for up-to-date satellite imagery like Google does. This would be a pretty bad situation if Apple were a tiny start-up with limited capital. But it's sad and embarrassing that the world's largest company by market cap is too stingy to pay for current satellite images.

In downtown Miami, for example, Apple Maps still shows numerous city blocks as parking lots where we now have high rise condos, hotels, and retail developments (one of which will soon host Apple's largest store in Florida.) Some of these satellite images are over five years old.

Example:

Here are Google's and Apple's map views of the Met3 building completed two years ago:




Score: 48 Votes (Like | Disagree)
122 months ago
Anything and everything they do to improve Apple Maps is welcome, whether they are behind or not.
Score: 31 Votes (Like | Disagree)
Cineplex Avatar
122 months ago
I'm sorry but if you need your iPhone to navigate the interior of an airport...you are just useless and sad. There are things called signs that have worked for hundreds of years. If people looked away from their phones for five minutes they might learn how to move from room to room.

And don't bother telling me Airports are hard to navigate...I've been to many Airports all over the world and in the US. I've never had a problem finding my way. They are not hay mazes.
Score: 26 Votes (Like | Disagree)
al256 Avatar
122 months ago
I'm honestly not sure anymore how many Apple products I'll be using in the next two to three years. Better map data isn't going to change that either.
Score: 25 Votes (Like | Disagree)
122 months ago
Apple's map UI with Google's data would be a nice merge. Google's map UI has become a complete FUBAR on both their web and native apps.
Score: 21 Votes (Like | Disagree)
A MacBook lover Avatar
122 months ago
Bezel-less Iphone. Awesome maps. Dark mode.


2017 is going to be an awesome year
Score: 19 Votes (Like | Disagree)