Apple Debuts New 'Dive' Ad Focusing on iPhone 7 Speakers and Water Resistance
Apple today shared a new television ad on its YouTube channel, designed to show off several key iPhone 7 and 7 Plus features, including the improved waterproofing and the device's speakers.
In the video, a man sets his iPhone to play dramatic music (La Virgen de la Macarena by Arturo Sandoval) while at the pool. He then proceeds to climb up to the high dive, jumping off as the music climaxes. The iPhone is splashed with water during the process, highlighting its water resistance.
The iPhone 7 and the iPhone 7 Plus are Apple's first iOS devices with superior waterproofing, offering IP67 water and dust resistance. The two iPhones can withstand being submerged in up to a meter of water for 30 minutes, and are resistant to splashes and accidental spills. Intentional water exposure is still not recommended, however, as Apple's warranty does not cover water damage.
As for the speakers, the iPhone 7 and iPhone 7 Plus include one speaker at the bottom of the phone and one speaker at the top of the phone, introducing stereo sound in the iPhone for the first time. The speakers put out twice the volume of the single speaker in the iPhone 6s and have been designed to offer superior sound in both landscape and portrait mode.
Apple has thus far produced several ads showing off the iPhone 7, highlighting features like waterproofing, the camera and its ability to capture low-light images, and its longer battery life. The iPhone 7 has also been featured in an ad focusing on the Messages Screen Effects available in iOS 10.
Popular Stories
With the design overhaul that's coming this year, Apple plans to rename all of its operating systems, reports Bloomberg. Going forward, iOS, iPadOS, macOS, tvOS, watchOS, and visionOS will be identified by year, rather than by version number. We're not going to be getting iOS 19, we're getting iOS 26.
Subscribe to the MacRumors YouTube channel for more videos.
iOS 26 will be accompanied by...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of May 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X ...
Sony today provided a closer look at the iPhone rigs used to shoot the upcoming post-apocalyptic British horror movie "28 Years Later" (via IGN).
With a budget of $75 million, Danny Boyle's 28 Years Later will become the first major blockbuster movie to be shot on iPhone. 28 Years Later is the sequel to "28 Days Later" (2002) and "28 Weeks Later" (2007), which depict the aftermath of a...
Apple's iPhone 17 lineup will include four iPhones, and two of those are going to get all-new display sizes. There's the iPhone 17 Air, which we've heard about several times, but the standard iPhone 17 is also going to have a different display size.
We've heard a bit about the updated size before, but with most rumors focusing on the iPhone 17 Air, it's easy to forget. Display analyst Ross...
The next major version of macOS, now dubbed "macOS 26," is rumored to drop support for several older Intel-based Mac models currently compatible with macOS Sequoia.
According to individuals familiar with the matter cited by AppleInsider, the following Macs will not be supported by the next version of macOS:
MacBook Pro (2018)
iMac (2019)
iMac Pro (2017)
Mac mini (2018)
MacB...
With the next-generation version of iOS and other 2025 software updates, Apple is planning to change its numbering scheme. Rather than iOS 19, which would logically follow iOS 18, Apple is instead going to call the update iOS 26. Apple plans to use 26 across all of its platforms (the number representing the upcoming year), which will presumably be less confusing than having iOS 19, macOS 16,...
With iOS 26, macOS 26, tvOS 26, and watchOS 26, Apple is planning to debut a new design that's been described as taking inspiration from visionOS, the newest operating system. With WWDC coming up soon, we thought we'd take a closer look at visionOS and some of the design details that Apple might adopt based on current rumors and leaked information.
1. Translucency
Inside Apple, the iOS 26...
The latest rumored specs for the iPhone 17 base model are underwhelming.
In a research note with equity research firm GF Securities this month, Apple analyst Jeff Pu said that the lowest-end iPhone 17 model will be equipped with the same A18 chip that is used in the iPhone 16 base model. The chip will continue to be manufactured with TSMC's second-generation 3nm process, known as N3E, he...
