Apple Unveils New 13-Inch Entry-Level MacBook Pro
Today at its October 2016 Town Hall event, Apple announced an entry-level 13-inch MacBook Pro that it is positioning as an appealing alternative for potential buyers of the MacBook Air, the 13-inch version of which remains available to buy for now, with the 11-inch version being discontinued.
The new entry-level Pro takes on many of the design features of the rest of the range, except for Apple's new Touch Bar, which replaces the traditional function key strip in the rest of its new Pro MacBooks.
The new entry-level MacBook Pro is 12 percent thinner than the current MacBook Air. It's also 13 percent smaller in volume, while staying the same weight.
Apple's senior VP Phil Schiller says the new entry-level MacBook Pro is faster than the MacBook Air in "every way." It has a 2.0GHz Intel Core i5 processor, 8GB RAM, a 256GB SSD, Intel Iris 540 Graphics, a larger Force Touch trackpad, two Thunderbolt 3 ports, and a new second-generation butterfly mechanism keyboard.
The entry-level MacBook ships starting today and is available starting at $1,499. In contrast, the existing MacBook Air with 1.6GHz processor and 128GB storage and is still available at $999. The new entry-level 13-inch MacBook Pro can be pre-ordered online now and will ship in 2-3 weeks.
Popular Stories
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Black Friday is here, and as always this is the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which...
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports.
Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
