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Apple Working With Home Builders to Bolster HomeKit Adoption

Apple is partnering with various building companies to integrate its HomeKit platform directly into homes from the get-go, with the hopes that such ingrained smart home features will convince prospective buyers into sticking with the Apple ecosystem for the long haul. The news comes in a report by Bloomberg, which looked specifically at a four-bedroom stucco house in Alameda, California as one of Apple's many HomeKit-enabled properties coming to the market.

David Kaiserman, president of the technology division at construction company Lennar Corporation, walked Bloomberg through the potential advantages of buying a smart home from the start, mainly centering around the sometimes frustrating installation of devices like smart blinds and locks. In the home in Alameda, Siri responded to "Good Morning" light requests, while Apple's new Home app played music from connected speakers, and even ran a bath. All told, $30,000 worth of connected technology was integrated into the house.

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The model smart home in Alameda, California

Apple's vice president of product marketing, Greg Joswiak, said that the company's goal with these so-called "test beds" of internet-connected smart homes is to eventually introduce complete home automation into a mainstream market, which could otherwise be tricky if users have to go out and buy dozens of separately-sold products. As such, Joswiak concluded that "the best place to start is at the beginning."
The gamble is that pricey wireless home devices will be an easier sell when bundled into the home itself. Builders market granite countertops and brushed-nickel fixtures at thousands of models homes across the U.S. Why not video doorbells?

“We want to bring home automation to the mainstream,” said Greg Joswiak, Apple’s vice president of product marketing. “The best place to start is at the beginning, when a house is just being created.”
Purchasing a house with smart devices already installed doesn't appear to come at a discount, however. The $30,000 worth of products inside the Alameda home included devices like Lutron's automated shading system, which starts at $349, and the Schlage Connect Touchscreen Deadbolt, which retails for $199. As Bloomberg pointed out, "a regular deadbolt fetches $32 at Home Depot -- and there’s always hiding a key under the flower pot."

Apple is said to be working with other builders besides Lennar, including Brookfield Residential Properties Inc., but neither company said when the smart homes would actually go up for sale. Kaiserman mentioned that he hopes working with Apple in the smart home market will produce a “halo effect,” in any neighborhood that the homes sell in, convincing potential buyers that the new home has a "cool" factor that other properties nearby lack.

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All the same, some people watching the rise in connected home devices believe "the hype may be getting ahead of the reality," with examples given centering around products like a wireless onesie for a baby that can turn on lights and play soothing music when the child stirs. Likewise, IDC analyst Jonathan Gaw cited "useless" products like the recently announced smartphone-controlled candle LuDela, which "only hurts the message. It tells people that we have gone too far. There’s too much crap out there, it’s only diluting stuff that’s really cool.”

For people interested in smart home tech, it's predicted that a total of $24 billion will be spent on home automation in 2016. While it may take a while for its popularity to catch on, research firm Strategy Analytics believes that number will jump to over $40 billion by 2020, potentially with the help of companies like Apple leading the way into whole-home integration of the technology.

Check out the full Bloomberg report here.

Tag: HomeKit


Top Rated Comments

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28 months ago
I'm pretty techie so I don't mind troubleshooting a house like this.

My parents if they bought a home like this accidentally, it sounds like a nightmare. I can see it now, "Adam, we can't turn the ceiling fan off. I put my passcode in the iPad too many times and now all of the lights are yellow and the fans are running at full speed"

sigh, I'll be right over, Dad.
Rating: 9 Votes
28 months ago
More first world problems solved.
Rating: 6 Votes
28 months ago
How about someone bolster the middle class so we can afford a smart home?
Rating: 4 Votes
28 months ago

More first world problems solved.


You do realize that Apple is a first-world company that produces goods mainly for the "first-world", right? Do you even know what website you're on? Your comment makes you look so very, very foolish.
Rating: 4 Votes
28 months ago
In it's current status, HomeKit is pathetic compared to the competition. If anything Apple seems like it's pulling a Google here with introducing something and then losing interest.
Rating: 4 Votes
28 months ago

How about someone bolster the middle class so we can afford a smart home?

I'd like to be able to just afford a home...
Rating: 3 Votes
28 months ago
I think Apple needs to do something with reaching out to home-automation companies. The HomeKit price difference is a big barrier for the ecosystem. The cheapest way to get a switch is to buy a ZigBee switch for around $50 assuming that you have a hub like the NanoLeaf, but the same product from Z-Wave is $20. Simply adding HomeKit to a Z-wave hub would expand the ecosystem drastically and bring down the price.
Rating: 2 Votes
28 months ago
So does that mean the "non-HomeKit" house will cost $15,000 less than the exact same house that's HomeKit enabled? Personally, I'd rather have the non-HomeKit house, save the 15k, and spend probably 5-10k to put the smart products of my choosing in the house regardless of whether or not they're compatible with HomeKit.
Rating: 2 Votes
28 months ago

How about someone bolster the middle class so we can afford a smart home?

So you want somebody to improve your finances for you, so that you can buy toys? Cool, me too, where do I sign up?????
Rating: 2 Votes
28 months ago

It's not as easy as buying an Amazon Echo to be a bridge to your MyQ and WeMo stuff, but I run the open source Homebridge software on a $30 Raspberry Pi to bridge my WeMo and MyQ devices to HomeKit and it's been working great.


I've tried Homebridge on my Mac and a Linux box it was a major PITA. App kept crashing every couple of days or so. Also not a elegant solution. If someone comes out with a standalone product/hub I'd think about it.
Rating: 2 Votes

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