Macy's Becomes First U.S. Department Store With Dedicated Apple Section

by

Macy's today opened a new hub dedicated to Apple products at its flagship Herald Square store in Manhattan, becoming the first U.S. department store with a shopping area devoted to the brand, reports The Associated Press.

macys-store-within-a-store
The store-within-a-store concept, similar to those found in Best Buy and Walmart stores, has four light wood tables featuring a wide range of Apple products, including the Apple Watch, iPhones, iPads, iMacs, and MacBooks.

"This is one of the most sought-after products," Terry Lundgren, the outgoing CEO of Macy's, told The Associated Press. "We really cater to women better than most retail stores do. I do think that we are going to end up creating a business that is more female-friendly.

Macy's new Apple partnership, in the works for years, comes as the department store chain aims to reverse six straight quarters of declines for a key sales measure. Macy's is collaborating with other brands to create a so-called mini-mall.

The dedicated Apple section, located near the main 34th Street entrance, will be densely staffed to accommodate the 35,000 to 40,000 customers, and up to 75,000 during the holidays, that visit Macy's Herald Square location each week.

Top Rated Comments

(View all)
Avatar
50 months ago
Macy's becomes the first department store to sell outdated Macs.
Score: 10 Votes (Like | Disagree)
Avatar
50 months ago

Best But has a dedicated section.

Not a department store.
Score: 10 Votes (Like | Disagree)
Avatar
50 months ago

If you live somewhere that doesn't have an Apple store, I guess this is a good thing. And you don't have to show up at a Wal Mart, also a good thing. But really, is this truly relevant? Does Apple really need all this extra presence, especially when it's not the full-on Apple store experience that actually sets Apple apart and gives it that specialness? It's like putting Apple in those mall kiosks. It's the opposite of special. It equates it to low-budget junk. Department stores are in the middle somewhere.

Every customer going through this store sees Apple products all grouped together and laid out and can use them. There are people who don't use Apple products or avoid Apple stores or who don't get time to go through the crowds there. These people may see the Apple stuff and use one or two. They may order there or it may inspire them to order online later. It's an advertisement as much as anything else.
Score: 8 Votes (Like | Disagree)
Avatar
50 months ago
This is hardly a new concept and interestingly enough, Steve killed these when he came back to Apple. The only store within a store left long after Apple Stores started opening was the ones in CompUSA as they were staffed by Apple Employees.

Back in the day, Apple computers were in Sears, Circuit City, Fry's and all kinds of general stores and they were awful. If Apple has their own employees staffing it, there's hope. If not, it'll just turn into a run-down part of the store where people come in with questions and the lady who specializes in blenders will shrug at questions and ignore customers.
Score: 8 Votes (Like | Disagree)
Avatar
50 months ago
Best But has a dedicated section. It doesn't do much different than when it was a section of Apple products arranged by Best Buy itself. There is more branding, but they are still using the same employees and carry about the same number of products, so it's not a major change for retailers that already carry Apple products.

If Apple could arrange for these stores to handle product repairs, then it would make it much easier for consumers to feel that they don't need to be close to an Apple Store to receive quality service.
Score: 7 Votes (Like | Disagree)
Avatar
50 months ago
If you live somewhere that doesn't have an Apple store, I guess this is a good thing. And you don't have to show up at a Wal Mart, also a good thing. But really, is this truly relevant? Does Apple really need all this extra presence, especially when it's not the full-on Apple store experience that actually sets Apple apart and gives it that specialness? It's like putting Apple in those mall kiosks. It's the opposite of special. It equates it to low-budget junk. Department stores are in the middle somewhere.
Score: 7 Votes (Like | Disagree)

Top Stories

iPhone Maker Foxconn Says China's 'Days as the World's Factory Are Done'

Wednesday August 12, 2020 7:55 am PDT by
China will no longer be the world's manufacturing epicenter going forward, according to Apple's largest supply chain partner Foxconn, which has been gradually expanding its operations in other countries amid the U.S.-China trade war. "No matter if it's India, Southeast Asia or the Americas, there will be a manufacturing ecosystem in each," said Foxconn chairman Young Liu, according to Bloombe...

Leaker Jon Prosser: Apple Watch and iPad Launching in September, iPhone 12 Event to Take Place in October

Wednesday August 12, 2020 4:31 pm PDT by
Apple last month confirmed that this year's iPhone 12 models will launch outside of their normal September timeframe and will be "available a few weeks later," which has led to speculation about when an event might be held. Leaker Jon Prosser, who sometimes shares accurate knowledge of Apple's plans, today said that Apple will hold its iPhone 12 event during the week of October 12, with...

Apple Removes Fortnite From App Store [Update: Epic Files Lawsuit Against Apple]

Thursday August 13, 2020 11:58 am PDT by
Just hours after Epic Games introduced a new direct payment option for Fortnite that skirts Apple's in-app purchase rules, Apple has pulled the Fortnite app from the App Store. Fortnite is no longer available for download on the iPhone or the iPad, and Apple provided a statement to MacRumors on Fortnite's removal:Today, Epic Games took the unfortunate step of violating the App Store...

Apple to Launch Bundled Subscription Services Called 'Apple One'

Thursday August 13, 2020 3:41 am PDT by
Apple will launch a new range of subscription service bundles called "Apple One" as soon as October, according to a new report by Bloomberg's Mark Gurman. The series of bundles would allow customers to subscribe to several Apple digital services together. This is expected to result in a lower monthly price than when the services are subscribed to individually. Bloomberg reports that the...

Apple Releases iOS and iPadOS 13.6.1 With Fix for Storage Issue and Green Tinted Displays

Wednesday August 12, 2020 1:31 pm PDT by
Apple today released iOS and iPadOS 13.6.1, minor updates that come a month after the release of the iOS 13.6 update with Car Keys and Audio Apple News+ stories. The iOS and ‌iPadOS‌ 13.6.1 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings > General > Software Update. iOS 13.6.1 addresses an issue that could cause...

Apple Begins Selling Refurbished 2020 13-inch MacBook Pro Models

Friday August 14, 2020 4:22 am PDT by
Apple has begun selling discounted refurbished 2020 13-inch MacBook Pro models through its online store in the United States for the first time, with up to $200 savings available on some base configurations compared to brand new models. Currently, Apple's refurbished options for the latest 13-inch MacBook Pro lineup are limited to models with the 8th-generation Intel Core i5 and Core i7...

Apple Releases macOS Catalina 10.15.6 Supplemental Update With Virtualization Bug Fix

Wednesday August 12, 2020 1:20 pm PDT by
Apple today released a supplemental update for macOS Catalina 10.15.6, with the update coming a month after the original launch of macOS Catalina 10.15.6. The ‌‌macOS Catalina‌‌ 10.15.6 Supplemental Update can be downloaded from the Mac App Store using the Update feature in the System Preferences app. According to Apple's release notes, the update fixes a problem that could cause...

Samsung's Galaxy Buds Live vs. Apple's AirPods Pro

Thursday August 13, 2020 1:48 pm PDT by
Samsung last week unveiled new flagship smartphones and the new bean-shaped Galaxy Buds Live, a set of wireless earbuds with Active Noise Cancellation that are designed to rival Apple's AirPods Pro. We got a set of the new Galaxy Buds Live and compared them to the AirPods Pro in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. Priced at $179, the Galaxy...

iPad Pro Keyboard Comparison: Logitech's $160 Folio Touch vs. Apple's $300 Magic Keyboard

Tuesday August 11, 2020 2:11 pm PDT by
Logitech recently debuted the Folio Touch, a keyboard and trackpad case designed for the 11-inch iPad Pro that serves as an alternative to the Magic Keyboard. In our latest YouTube video, we compare the $160 Folio Touch to Apple's $300 Magic Keyboard to see which is better. Subscribe to the MacRumors YouTube channel for more videos. Logitech is selling the Folio Touch for $160, while Apple's...

Spotify Sides With Epic Games in Battle Against Apple's App Store Fees

Thursday August 13, 2020 2:32 pm PDT by
Spotify, which has also faced off with Apple over Apple's App Store policies and fees, today weighed in on Epic Games' fight with Apple over Fortnite's removal from the App Store. Unsurprisingly, Spotify has sided with Epic Games, applauding Epic's decision to "take a stand against Apple." From a statement provided to Recode's Peter Kafka:We applaud Epic Games' decision to take a stand...