Roku today announced "the biggest streaming player launch in Roku history," with the company revealing a total of five new devices that let users stream media onto their TVs, with varying levels of picture quality and features. The new additions to Roku's lineup join the Roku Streaming Stick, which got an upgrade in April and retails for $49.99.

With a price of $29.99, the company's new low-end Roku Express comes in even cheaper than the Streaming Stick and offers 1080p HD streaming "with a complete channel lineup." The Roku Express+, for $39.99, offers the same features but is outfitted for older TV sets, including a composite jack and A/V cable. Both Express models are aimed at users new to streaming, or those who want to extend Roku throughout their home at a cheaper rate.

roku-2

The Roku Express

The second tier of devices are called the Roku Premiere and Roku Premiere+, which run for $79.99 and $99.99, respectively. Both models have a quad-core processor and can stream 4K video in up to 60 frames per second, but the higher-cost Premiere+ also supports HDR "for vibrant picture quality," and has a headphone jack in its remote control.

roku-3

The Roku Premiere+

The last new Roku model -- the "fully loaded" Roku Ultra -- is the priciest at $129.99, and includes each feature of the previous models with the addition of support for Dolby Digital Plus decoding, voice search, and a feature that helps users find a lost remote. Each device announced today offers access to 3,500 streaming channels including 350,000 movies and TV episodes.

roku-4

The Roku Ultra

Roku players have features called "Hotel Connect" and "Dorm Connect" to make it easy to connect to public networks and stream when not at home. There's also a free iOS app [Direct Link] that lets users control their Roku device through an iPhone or iPad, and even gain access to features like voice search, private listening, and more.

The company said that each of the five new devices can be pre-ordered starting today and are "expected" to launch in retail stores on October 9. The Roku Express+ will be exclusively available in Walmart stores, however.

Tag: Roku

Top Rated Comments

HobeSoundDarryl Avatar
65 months ago
For a company with a tiny fraction vs. Apple's deep cash & human resources, Roku sure GETS the concept of focusing on making the most of this kind of product and it's related offerings. Personally, I wish Apple would adopt an equivalent level of focus on their own little box instead of seeming to get around to showing it some attention every once in a while.

And I'm not really trying to bash Apple there- just basically showing some admiration for what a relatively small team with small cash can accomplish when they are singularly focused on doing the most they can with this kind of product. Just think what Apple could do with theirs if they were as focused.
Score: 19 Votes (Like | Disagree)
iphone1105 Avatar
65 months ago
I enjoy my Roku's and Apple Tv"s both very much, if Roku had a way i knew of to stream my iTunes purchased movies and shows, I probably wouldn't even have an Apple TV.
Score: 7 Votes (Like | Disagree)
richpjr Avatar
65 months ago
I really am looking forward to a single device that allows me to watch Netflix, Amazon, HBO and my local library that supports 4K and HDR. Having to use a combination of my smart TV, Apple TV and UHD BluRay player to watch these is kind of annoying.
Score: 5 Votes (Like | Disagree)
oneMadRssn Avatar
65 months ago
One day they might learn that most users don't care at all what the box looks like. If they can't tell within 3 seconds what the difference between Express, Premier+, and Ultra, then you don't need that many versions. Finally, for TV especially, the UI matters more than anything else. By UI I mean both screen and physical remote.

Why are there 4 different buttons that all look like they are pointing back in some way? Which one is the actual back button? Why does anyone want 4 dedicated app buttons? Why are the 4 dedicated app buttons in a different place on each remote? Does Roku actually expect someone to be a subscriber to both Netflix, Sling, and Hulu, when there is so much overlap between those services?
Score: 5 Votes (Like | Disagree)
Zirel Avatar
65 months ago
I want a cheap audio AirPlay adapter from Apple.
Score: 4 Votes (Like | Disagree)
Tinmania Avatar
65 months ago
For a company with a tiny fraction vs. Apple's deep cash & human resources, Roku sure GETS the concept of focusing on making the most of this kind of product and it's related offerings. Personally, I wish Apple would adopt an equivalent level of focus on their own little box instead of seeming to get around to showing it some attention every once in a while.

And I'm not really trying to bash Apple there- just basically showing some admiration for what a relatively small team with small cash can accomplish when they are singularly focused on doing the most they can with this kind of product. Just think what Apple could do with theirs if they were as focused.
Even Amazon TV beats them. Considering Amazon was essentially still a bookseller when the iPod was being designed, that is a shame.



Mike
Score: 4 Votes (Like | Disagree)

Top Stories

iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived last October in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone 12...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
iCloud General Feature

iCloud+'s New Custom Email Domain Feature Now Available in Beta

Wednesday August 25, 2021 7:48 am PDT by
Starting with iOS 15, iPadOS 15, and macOS Monterey, users with a paid iCloud+ storage plan can personalize their iCloud email address with a custom domain name, such as johnny@appleseed.com, and the feature is now available in beta. iCloud+ subscribers interested in setting up a custom email domain can visit the beta.icloud.com website, select "Account Settings" under their name, and select ...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
macbook air deals

Deals: Amazon Drops Price of 256GB M1 MacBook Air to New Low of $849.99 ($149 Off)

Friday August 27, 2021 6:16 am PDT by
Amazon today introduced new low prices on the M1 MacBook Air for both 256GB and 512GB storage options. To start, you can get the 256GB model for $849.99, down from an original price of $999.00. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Only Silver and Gold are...
maxresdefault

New MacBook Pro Models Coming at WWDC, Suggests Leaker

Monday May 24, 2021 1:27 pm PDT by
New MacBook Pro models are coming at WWDC, according to leaker Jon Prosser who has a mixed track record when it comes to predicting Apple's plans. Subscribe to the MacRumors YouTube channel for more videos. Prosser provided no additional information, but there are new 14 and 16-inch MacBook Pro models in the works. The new MacBook Pros will feature the most radical redesign to the MacBook Pro ...
calculatorapp

iOS 11 Bug: Typing 1+2+3 Quickly in the Calculator App Won't Get You 6

Tuesday October 24, 2017 2:03 pm PDT by
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing. At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly. Due to...
maxresdefault

'Being James Bond' Retrospective Will Be Free to Watch Through Apple TV App

Tuesday August 31, 2021 8:25 am PDT by
Update 9/7/21: "Being James Bond" is now available to watch through the Apple TV app. Ahead of the theatrical release of James Bond film "No Time To Die" on October 8 in the United States, a 45-minute retrospective titled "Being James Bond" will be available to watch for free through the Apple TV app, according to Deadline. The story from MGM is said to feature Daniel Craig reflecting ...
ted lasso notchless phone

No, That Notchless iPhone Spotted in 'Ted Lasso' Isn't the iPhone 13

Tuesday August 31, 2021 2:15 am PDT by
Recent sightings of a notchless iPhone in highly popular Apple TV+ comedy "Ted Lasso" have led to sensational headlines suggesting this is a canny bit of product placement on Apple's part and that the iPhone 13 will be notchless. In actuality – and this could go without saying – the phone in question is very likely just showing a poorly superimposed display added in post-production. Notchless ...