Roku today announced "the biggest streaming player launch in Roku history," with the company revealing a total of five new devices that let users stream media onto their TVs, with varying levels of picture quality and features. The new additions to Roku's lineup join the Roku Streaming Stick, which got an upgrade in April and retails for $49.99.

With a price of $29.99, the company's new low-end Roku Express comes in even cheaper than the Streaming Stick and offers 1080p HD streaming "with a complete channel lineup." The Roku Express+, for $39.99, offers the same features but is outfitted for older TV sets, including a composite jack and A/V cable. Both Express models are aimed at users new to streaming, or those who want to extend Roku throughout their home at a cheaper rate.

roku-2

The Roku Express

The second tier of devices are called the Roku Premiere and Roku Premiere+, which run for $79.99 and $99.99, respectively. Both models have a quad-core processor and can stream 4K video in up to 60 frames per second, but the higher-cost Premiere+ also supports HDR "for vibrant picture quality," and has a headphone jack in its remote control.

roku-3

The Roku Premiere+

The last new Roku model -- the "fully loaded" Roku Ultra -- is the priciest at $129.99, and includes each feature of the previous models with the addition of support for Dolby Digital Plus decoding, voice search, and a feature that helps users find a lost remote. Each device announced today offers access to 3,500 streaming channels including 350,000 movies and TV episodes.

roku-4

The Roku Ultra

Roku players have features called "Hotel Connect" and "Dorm Connect" to make it easy to connect to public networks and stream when not at home. There's also a free iOS app [Direct Link] that lets users control their Roku device through an iPhone or iPad, and even gain access to features like voice search, private listening, and more.

The company said that each of the five new devices can be pre-ordered starting today and are "expected" to launch in retail stores on October 9. The Roku Express+ will be exclusively available in Walmart stores, however.

Tag: Roku

Top Rated Comments

HobeSoundDarryl Avatar
61 months ago
For a company with a tiny fraction vs. Apple's deep cash & human resources, Roku sure GETS the concept of focusing on making the most of this kind of product and it's related offerings. Personally, I wish Apple would adopt an equivalent level of focus on their own little box instead of seeming to get around to showing it some attention every once in a while.

And I'm not really trying to bash Apple there- just basically showing some admiration for what a relatively small team with small cash can accomplish when they are singularly focused on doing the most they can with this kind of product. Just think what Apple could do with theirs if they were as focused.
Score: 19 Votes (Like | Disagree)
iphone1105 Avatar
61 months ago
I enjoy my Roku's and Apple Tv"s both very much, if Roku had a way i knew of to stream my iTunes purchased movies and shows, I probably wouldn't even have an Apple TV.
Score: 7 Votes (Like | Disagree)
richpjr Avatar
61 months ago
I really am looking forward to a single device that allows me to watch Netflix, Amazon, HBO and my local library that supports 4K and HDR. Having to use a combination of my smart TV, Apple TV and UHD BluRay player to watch these is kind of annoying.
Score: 5 Votes (Like | Disagree)
oneMadRssn Avatar
61 months ago
One day they might learn that most users don't care at all what the box looks like. If they can't tell within 3 seconds what the difference between Express, Premier+, and Ultra, then you don't need that many versions. Finally, for TV especially, the UI matters more than anything else. By UI I mean both screen and physical remote.

Why are there 4 different buttons that all look like they are pointing back in some way? Which one is the actual back button? Why does anyone want 4 dedicated app buttons? Why are the 4 dedicated app buttons in a different place on each remote? Does Roku actually expect someone to be a subscriber to both Netflix, Sling, and Hulu, when there is so much overlap between those services?
Score: 5 Votes (Like | Disagree)
Zirel Avatar
61 months ago
I want a cheap audio AirPlay adapter from Apple.
Score: 4 Votes (Like | Disagree)
Tinmania Avatar
61 months ago
For a company with a tiny fraction vs. Apple's deep cash & human resources, Roku sure GETS the concept of focusing on making the most of this kind of product and it's related offerings. Personally, I wish Apple would adopt an equivalent level of focus on their own little box instead of seeming to get around to showing it some attention every once in a while.

And I'm not really trying to bash Apple there- just basically showing some admiration for what a relatively small team with small cash can accomplish when they are singularly focused on doing the most they can with this kind of product. Just think what Apple could do with theirs if they were as focused.
Even Amazon TV beats them. Considering Amazon was essentially still a bookseller when the iPod was being designed, that is a shame.



Mike
Score: 4 Votes (Like | Disagree)

Top Stories

2021 mbp hdmi slot 3d

2021 MacBook Pro Leaks Confirm Returning MagSafe and Ports

Friday May 14, 2021 3:06 am PDT by
Apple's upcoming MacBook Pro models are expected to feature a number of major changes such as larger display options and powerful new Apple silicon chips. Among the more surprising updates to this year's MacBook Pro models is the return of three ports that have been missing from the machines for over five years. Expected to come in 14- and 16-inch sizes, the 2021 MacBook Pro models are...
General Music and AirPod 3 Feature

Rumor: Apple to Announce Third-Generation AirPods and HiFi Apple Music Tier on May 18

Thursday May 13, 2021 10:32 pm PDT by
A new rumor suggests that Apple will announce the third-generation AirPods and the recently rumored HiFi, or high-fidelity Apple Music tier, on Tuesday, May 18, via a press release on its website. The new rumor comes from Apple YouTuber Luke Miani who shared the alleged exclusive news with the AppleTrack website. According to the YouTuber, Apple plans to release the next-generation AirPods...
m1 ipad pro early customer

M1 iPad Pro Arrives Early for Lucky Customer

Saturday May 15, 2021 11:57 pm PDT by
Days ahead of their expected launch and seemingly before official review embargoes lift, one lucky customer has already gotten their hands on the brand new 12.9-inch M1 iPad Pro. Reddit User PeterDragon50 Posted on Reddit, u/PeterDragon50 has already received their 12.9-inch iPad Pro through retailer Nebraska Furniture Mart. The Reddit user says they placed their order when pre-orders...
Twitter Feature

Twitter's 'Blue' Subscription Service May Cost $2.99, Will Offer Undo Tweet Option

Saturday May 15, 2021 11:08 am PDT by
Twitter has been working on some kind of subscription service since last summer, and Jane Manchun Wong, who often digs into new features coming in apps, has shared details on just what Twitter is exploring. Twitter's subscription service could be called Twitter Blue, and at the current time, it's priced at $2.99 per month. There will be a "Collections" section that allows users to save and...
magic mouse space gray discontinued

Apple Discontinuing Space Gray Mac Accessories Now That iMac Pro is Dead

Friday May 14, 2021 11:52 am PDT by
Following the discontinuation of the iMac Pro, Apple also appears to be discontinuing Space Gray "Magic" accessories that it sold separately alongside the iMac Pro. The iMac Pro was the only Space Gray Mac, and Apple designed special matching accessories for it. The Space Gray Magic Mouse 2, Magic Keyboard, and Magic Trackpad all now say "While supplies last" in small wording at the bottom...
tile amazon sidewalk integration

Apple Says Tile Trackers Sold Poorly in Apple Stores

Friday May 14, 2021 4:53 am PDT by
Earlier last month, Spotify, Tile, and Match (owner of Tinder), testified at an app store antitrust hearing spearheaded by the U.S. Senate. During the hearing, Spotify called Apple's App Store "an abusive power grab," while Tile said Apple uses its platform to "unfairly limit competition for its products." Now, in response to their testimonies, Apple's vice president and chief compliance...
apple music change forever

Apple Music Teaser: 'Get Ready – Music is About to Change Forever'

Sunday May 16, 2021 2:39 pm PDT by
The Browse tab in the Music app across Apple's platforms has started displaying a prominent teaser hinting at an upcoming major announcement for Apple Music. Under the heading "Coming soon," the headline says "Get ready – music is about to change forever." An accompanying "Tune-In Video" simply shows an animated Apple Music logo. Rumors have indicated that Apple is preparing to launch a...
Top Stories 60 Feature

Top Stories: M1 iMac Benchmarks, iPhone Battery Life Tips, Colorful MacBook Air?

Saturday May 15, 2021 6:00 am PDT by
Anticipation is building for the new iMac and iPad Pro models, which have started shipping out ahead of a launch around May 21. Benchmarks for the new machines are starting to come in, and the M1 chips inside of them are registering at around the same figures seen with other M1-based Macs, making for significant upgrades over previous-generation models. This week also saw some rumors about...
syng cell alpha

Longtime Apple Designer Christopher Stringer's Latest Project Is a High-Fidelity Speaker With AirPlay 2

Friday May 14, 2021 7:30 am PDT by
Christopher Stringer, a key member of Jony Ive's design team who spent 21 years at Apple before departing in 2017, is resurfacing today with his new venture Syng, which seeks to make an impact in the high-end audio market. Stringer, who contributed to many of the most iconic product designs in Apple's history, announced his plans roughly a year ago, and Syng is today introducing its flagship ...
google photos

PSA: Google Photos Unlimited Storage Ends Next Month, Here's How to Export Your Pictures to iCloud

Thursday May 13, 2021 5:26 am PDT by
For as long as it's existed, Google Photos has offered free unlimited storage for uploading images at a reduced yet good enough quality for most users. From June 1, 2021, however, all photos and videos uploaded to Google accounts will count against users' cloud storage. If you've been relying on Google to back up your media library, it may be time to move that content elsewhere. This article...