Launch Day Reaction Mixed as iPhone 7 Shipping Estimates Improve but Some Reservations Turned Away

iPhone 7 and iPhone 7 Plus launch fever has officially reached the U.S. and Canada, with the first pre-order deliveries and in-store availability beginning around 8:00 a.m. from coast to coast. Despite limited to no iPhone 7 Plus or iPhone 7 in Jet Black stock, long queues have still formed at many Apple retail stores in both countries.

Apple Eaton Centre in Toronto, for example, still had hundreds of people waiting in line, with separate queues for those with reservations and walk-in customers. Local news reporters said the iPhone 7 Plus was initially available, despite Apple's statement otherwise, but stock had depleted before 9:00 a.m. local time.


Customers relentless in their search for an iPhone 7 Plus have attempted to visit resellers like AT&T, Best Buy, and Target only to be disappointed, as supply of the 5.5-inch model is virtually nonexistent in any stores on launch day. Apple preemptively warned that demand would outstrip supply as usual, and it has not specified when iPhone 7 Plus and Jet Black availability will improve.

Meanwhile, investment firm Piper Jaffray counted around 400 people in line at Apple's flagship Fifth Avenue store in New York, down from around 650 for the iPhone 6s/6s Plus and some 1,880 for the iPhone 6/6 Plus. It cited three reasons it believes contributed to the shorter line this year: an increasing trend towards online pre-orders, the lack of iPhone 7 Plus stock, and fewer overseas resellers.

Elsewhere, the investment firm counted 45 people waiting at Mall of America, down from 60 people a year ago, and another 34 waiting at Apple Uptown, compared to 36 in line last year. Both stores are located in the Minneapolis area. MacRumors readers have shared photos of similar lines of various lengths in other locations, including the West County Center shopping mall in St. Louis pictured below.

west-county-iphone-7-line
Launch day reaction has been decidedly mixed, as some customers are beginning to see improved pre-order shipping estimates, while some others that reserved a new iPhone through Apple's Reserve and Pick Up or iPhone Upgrade Program were told their order could not be fulfilled today and forced to walk away empty handed.

MacRumors reader Chicagofan00, who pre-ordered a 256GB iPhone 7 Plus in Jet Black from Verizon, said his shipping estimate has been bumped up to Monday, compared to an initial September 26 to October 3 estimate.

Woke up this morning to a status of shipped and a delivery date of Monday. I'm slightly bummed it won't arrive today as it would have been nice to have the new camera capabilities for my daughter's birthday party this weekend, but in the end I'm fine with getting it on Monday as they are still delivering much earlier than the initial dates of 9/26-10/3.

MacRumors reader Michael is one of several readers that has contacted us about an unfulfilled reservation, with some others sharing similar experiences in our discussion forums as launch day continues.

Just left the Highland Village location where I had an 8AM appointment to pickup my iPhone 7 Plus/Black/256GB on iPhone Upgrade Program. Apple took 30 minutes to look for the phone before they finally told me they didn't have the phone. They didn't receive any iPhones that matched my option combo. No notification beforehand that the phone wasn't in inventory. They have no idea when it will come in but said it could be next week. Very disappointed in Apple. Waste of time. They should've known before the morning of that they didn't have the phone so they can notify people.

Apple will resume in-store reservations on September 17 at 12:01 a.m. local time in the U.S., at 8:00 a.m. local time in Australia, Canada, and Hong Kong, and at 6:00 a.m. local time in Belgium, Germany, the Netherlands, Switzerland, and the U.K., which should provide a bird's-eye view of in-store stock.

Related Forum: iPhone

Top Rated Comments

Technarchy Avatar
68 months ago
What the hell is going on with in store availability? The lack of inventory might be the worst of any iPhone launch in recent memory.
Score: 21 Votes (Like | Disagree)
TurboPGT! Avatar
68 months ago
Yeah, reactions mixed between "I got my phone" and "I want my phone".
Score: 19 Votes (Like | Disagree)
kingofwale Avatar
68 months ago
another year, another man-made supply restrain
Score: 18 Votes (Like | Disagree)
nagromme Avatar
68 months ago
Shortages happen. But if you can't actually FILL reservations, then don't OFFER a reservation system.



Luckily, I'm not getting a phone and my watch is coming early!
Score: 11 Votes (Like | Disagree)
pilot3033 Avatar
68 months ago
Have to give it up for Apple Store Americana (Glendale, CA)! I had an 8am reservation, but they also couldn't find the phone. Apparently the shipment they were expecting was late. No worries from me, the manager calmly explained it to me and took my info with a promise to call me when it arrived, and comped my new leather 7+ case on the spot. I walked to the local coffee bean and less than 15min later he called to say it had arrived. Walked right back and was out the door 15min later with my 7+ and a free leather case.

Great service, you just have to be nice!
Score: 10 Votes (Like | Disagree)
SandboxGeneral Avatar
68 months ago
I just don't get so excited over a new iPhone like I did in the early days. I stood in line once at my local Apple Store and that was for the 3GS. The wait to get in was about 10 minutes for me and I was able to buy the one I wanted. Since then, I've been happy to order online and just wait until it arrives.
Score: 8 Votes (Like | Disagree)

Popular Stories

airtag in hand

Apple AirTag Linked to Increasing Number of Car Thefts, Canadian Police Report

Friday December 3, 2021 7:10 am PST by
Apple's AirTags are being used in an increasing number of targeted car thefts in Canada, according to local police. Outlined in a news release from York Regional Police, investigators have identified a new method being used by thieves to track down and steal high-end vehicles that takes advantage of the AirTag's location tracking capabilities. While the method of stealing the cars is largely ...
telsa cyberwhistle

Elon Musk Urges Customers to Buy 'Tesla Cyberwhistle' Instead of Apple Polishing Cloth

Wednesday December 1, 2021 4:01 am PST by
Tesla CEO Elon Musk has encouraged customers to buy the "Cyberwhistle" for $50 instead of Apple's much-discussed Polishing Cloth. The product page, which Musk shared on Twitter on Tuesday evening, offers a limited edition stainless steel whistle with the same distinctive design of the Tesla Cybertruck:Inspired by Cybertruck, the limited-edition Cyberwhistle is a premium collectible made from ...
maxresdefault

Five Features to Look Forward to in the 2022 MacBook Air

Tuesday November 30, 2021 1:51 pm PST by
In 2022, Apple is going to release an updated version of the MacBook Air with some of the biggest design changes that we've seen since 2010, when Apple introduced the 11 and 13-inch size options. In the video below, we highlight five features that you need to know about the new machine. Subscribe to the MacRumors YouTube channel for more videos. No More Wedge Design - Current MacBook...
apple top apps games 2020

Apple Reveals the Most Downloaded iOS Apps and Games of 2021

Thursday December 2, 2021 12:05 am PST by
Along with naming its editorial picks for the top apps and games of 2021, Apple today shared charts for the most downloaded free and paid apps and games in the United States across 2021. The number one most downloaded free iPhone app was TikTok, followed by YouTube, Instagram, Snapchat, and Facebook. The top paid iPhone apps included Procreate Pocket, HotSchedules, The Wonder Weeks, and Touch...
iPhone SE Cosmopolitan Clean

New iPhone SE Reportedly on Track for Release in First Quarter of 2022

Tuesday November 30, 2021 8:08 am PST by
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March. As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...
m3 feature black

Macs With 'M3' Chips Expected to Use TSMC's 3nm Chip Technology With Test Production Reportedly Underway

Thursday December 2, 2021 7:36 am PST by
Apple's chipmaking partner TSMC has kicked off pilot production of chips built on its 3nm process, known as N3, according to Taiwanese supply chain publication DigiTimes. The report, citing unnamed industry sources, claims that TSMC will move the process to volume production by the fourth quarter of 2022 and start shipping 3nm chips to customers like Apple and Intel in the first quarter of...
apple view concept right corner

Apple Planning to Replace the iPhone With AR Headset in 10 Years

Wednesday December 1, 2021 2:29 am PST by
Apple is planning to replace the iPhone with an augmented reality (AR) headset in 10 years, a process that is apparently due to start as soon as next year with the launch of a head-mounted device, according to a recent report. Concept render of Apple's rumored AR headset by Antonio De Rosa In a note to investors seen by MacRumors, eminent analyst Ming-Chi Kuo explained that "Apple's goal is...