Apple Decorates Bill Graham Civic Auditorium Ahead of Wednesday's Event

Over the weekend, Apple began decorating the Bill Graham Civic Auditorium in San Francisco, which is where its "See You on the 7th" keynote will be held on Wednesday. Crews have put up window decorations and flags with Apple logos, plus other black-with-colored-dots themed banners and signage.

bill_graham_apple_event_september_7
At the event, Apple is expected to announce the iPhone 7 and iPhone 7 Plus, second-generation Apple Watch, and refreshed Beats products. Apple should also provide final release dates for iOS 10, macOS Sierra, tvOS 10, and watchOS 3, and it may have other product and service updates to announce.

Apple will provide a live stream of the September 7 keynote on the Apple TV and on iOS and Mac devices through its website. MacRumors will also provide live coverage of the event for those unable to watch, both on MacRumors.com and through our @MacRumorsLive account on Twitter.

Read: What to Expect From Apple's September 7 Event

(Thanks, Edward!)

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...

Top Rated Comments

now i see it Avatar
113 months ago
Do you think they are installing plexiglass barriers between the stage and audience to protect the presenters from flying fruit?
Score: 24 Votes (Like | Disagree)
Andres Cantu Avatar
113 months ago
Last Apple event before they all take place in the "mothership"?
Score: 14 Votes (Like | Disagree)
Superhappytree Avatar
113 months ago
Despite all the negative posts on this site regarding the iPhone 7 this past year I'm actually looking forward to this. Not as excited as in years past but excited nonetheless.
Score: 13 Votes (Like | Disagree)
HowieIsaacks Avatar
113 months ago
Do you think they are installing plexiglass barriers between the stage and audience to protect the presenters from flying fruit?
Why? Are you expecting to hate what they announce? I don't understand why some people insist on bashing what Apple announces before they even announce it. If you don't like what they announce, then don't buy it. Apple doesn't revolve around you.
Score: 11 Votes (Like | Disagree)
Kobayagi Avatar
113 months ago
Do you think they are installing plexiglass barriers between the stage and audience to protect the presenters from flying fruit?
Sadly no, because almost everyone there always claps like a complete idiot, while being amazed at even the smallest stuff like when they changed the name from Mac OSX to Mac OS...

I'm not saying throw fruits lol, but don't clap for the dumb stuff and just stay quiet when they announce something laughable like another year of 16gb iPhones while charging you 100$ to upgrade it.

Have some self respect is all I'm saying.
Score: 8 Votes (Like | Disagree)
dampfnudel Avatar
113 months ago
Last Apple event before they all take place in the "mothership"?
With the first event in the "mothership" most likely announcing the revolutionary new iPhone 8 next year!!!
Score: 7 Votes (Like | Disagree)