Disney Nearing Deal to Own One-Third of MLB's $3.5 Billion Digital Business

The Walt Disney Company is nearing a deal that will net it a one-third stake in Major League Baseball Advanced Media, the streaming division of MLB whose business is valued at around $3.5 billion (via Bloomberg). According to those close to the deal, an agreement between the two companies has not yet been officially finalized, but once it is the contract will allow Disney to purchase another 33 percent of MLB's digital sector over the next four years.

MLBAM disney
Disney currently owns ESPN, which has been reported recently to be facing troubles with its traditional, broadcast viewing numbers with the rise of streaming and web-only packages. WatchESPN offers viewers the option to watch live sports broadcasts on platforms like the Apple TV, as long as they have a cable package that includes ESPN's content channels.

Disney has also been a key Apple content partner over the years, due in large part to Disney's partnership with and ultimate 2006 acquisition of Pixar that made Steve Jobs the largest individual Disney shareholder and gave him a seat on the company's board. Long-standing rumors of Apple seeking to launch an over-the-top streaming television service have generally included Disney as one of the key early content partners on board with the project, although Apple has so far been unable to secure all of the deals it would need to launch the service at the price point it wants to hit.

Given that the deal between Disney and MLBAM is not yet official, there's no word yet on what the ultimate outcome of the acquisition would entail for the company's streaming services. Still, some knowledgable of the deal and the streaming sports world see the move as a way for Disney to continue to bolster ESPN's streaming offerings if MLBAM were to be rolled into the company's online video platforms.

“MLBAM has some great assets that could help ESPN build a robust over-the-top offering,” said Bernard Gershon, a media consultant based in New York.

“You see the biggest sports media company moving to greater digital delivery,” said Chris Russo, a former National Football League executive who now heads sports investment banking at Houlihan Lokey Inc. in New York. “It really shows they’re trying to get ahead of the digital phenomenon rather than being left behind it.”

Disney currently offers a number of its services as streaming options on the fourth-generation Apple TV, including Watch ABC, Disney Channel, Disney XD, Disney Jr, and Watch ESPN. MLB has also been a strong Apple content partner, with an advanced live streaming app being one of the key demos during the introduction of the fourth-generation Apple TV.

Tags: ESPN, Disney

Top Rated Comments

ike1707 Avatar
68 months ago
At what point do we admit that Disney is Skynet?
When the animatronics leave the park and start slaughtering people?
Score: 16 Votes (Like | Disagree)
cmChimera Avatar
68 months ago
At what point do we admit that Disney is Skynet?
Score: 12 Votes (Like | Disagree)
Drumjim85 Avatar
68 months ago
"Disney currently offers a number of its services as streaming options on the fourth-generation Apple TV"

Ah, There's the weak Apple tie in.
Score: 8 Votes (Like | Disagree)
SpiderDude Avatar
68 months ago
MajorACquisitionRumours.com

It has always been there.
Don't come complaining now!
Score: 7 Votes (Like | Disagree)
Orlandoech Avatar
68 months ago
Disney owns the world. Crazy how much they own.
Score: 4 Votes (Like | Disagree)
samcraig Avatar
68 months ago
Sports is the gift that keeps on giving... money that is. Theme parks and animation don't compete on that level.
The can start asserting control over naming conventions. The San Diego Simbas. Atlanta Aladdins. Cincinnati Cinderellas...
Score: 4 Votes (Like | Disagree)

Top Stories

affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
maroon5memories

Apple Collaborates With Maroon 5 to Add 'Memories' Song to Photos App

Wednesday September 25, 2019 12:02 pm PDT by
Apple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard. "Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software. Memories in the Photos app are created ...
qualcomm snapdragon x60 5g

iPhone 13 Lineup Expected to Use Qualcomm's Snapdragon X60 Modem With Several 5G Improvements

Wednesday February 24, 2021 8:10 am PST by
Apple's next-generation iPhone 13 lineup will use Qualcomm's Snapdragon X60 5G modem, with Samsung to handle manufacturing of the chip, according to DigiTimes. Built on a 5nm process, the X60 packs higher power efficiency into a smaller footprint compared to the 7nm-based Snapdragon X55 modem used in iPhone 12 models, which could contribute to longer battery life. With the X60 modem, iPhone...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...
m1 imac orange

New iMac Tidbits: Headphone Jack on Side, Ethernet Port on Power Adapter, Spatial Audio and WiFi 6 Support, No SD Card Slot

Wednesday April 21, 2021 6:38 am PDT by
Apple yesterday announced a completely redesigned 24-inch iMac with the M1 Apple silicon chip. The new iMac, the first major redesign of the Mac desktop computer since 2012, has several changes compared to the previous generation. In the aftermath of the event, a few new features and tidbits may have slipped under the radar, so we’ve compiled this list of some of the less-talked-about...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...