Thieves in New York City are reportedly posing as company employees in order to steal thousands of dollars of hardware from Apple Stores.

According to DNAInfo, last week a man dressed as an Apple staff member walked into the company's SoHo store and gained access to a backroom, stealing iPhones worth a combined $16,130.

Apple-Employees
Similar incidents occurred back in March when a store on the Upper West Side was targeted by Apple staff imposters twice. In those thefts, the store lost $50,000 in iPhones.

Gizmodo notes that the tactic appears to have been adopted since Apple retail chief Angela Ahrendts introduced a policy which sees all staff wear blue shirts with smaller Apple logos. Ahrendts' announced the new uniforms internally in 2015 with the catchphrase "Back to Blue... But All New", which introduced several different styles of shirts for employees to wear.

Previously, Apple staff changed their uniforms on a semi-regular basis, with colors and styles linked to seasonal holidays, specific themes, or product launches.

NYPD has connected the two robberies as "related", and hasn't specified whether the thieves were wearing official shirts or close approximations. Either way, the incidents are likely to make Apple revise its security arrangements and look again at its more standardized uniform policy.

Top Rated Comments

mrgraff Avatar
106 months ago
On the flipside, I once walked into an Apple store wearing a blue t-shirt, it took me a minute or two to realize why other customers kept approaching me.
Score: 6 Votes (Like | Disagree)
MRxROBOT Avatar
106 months ago
If security is limited to granting access to those with blue shirts, this shouldn't come as much of a surprise. I am actually surprised this doesn't happen more often in such busy locations.
Score: 3 Votes (Like | Disagree)
peterh988 Avatar
106 months ago
I don't think the problem is with standard uniforms. How about a wireless security pass to gain access to the back room? They are pretty common.
Probably just time your arrival at the door to co-incide with someone else, who will unlock and most likely hold the door open for you because you have the right uniform on.

I recall thieves stealing two huge JCB plant machines near me a few years ago, they simply drove onto the site with a low-loader, they were wearing hi-viz jackets, safety helmets, something that looked like an ID card/pass on a lanyard around their necks, and carrying a clipboard.

Loaded the machines onto the trailer, drove away. Plenty witnessed it, but everyone thought someone else was dealing with it.

I imagine you could walk around a hospital for a good long time unchallenged, simply by wearing a white coat and a pass dangling around your neck.

Fairly easy for those brazen enough to try it.
Score: 2 Votes (Like | Disagree)
2010mini Avatar
106 months ago
Similar thing happened at a Macy's I worked at. During one Christmas season a thief came dressed as a temporary hire. He even had a temp badge. Worked with a full time staffer all day and walked away with all the cash in the register at the end of the night. This happened because no one checked to see who he was. Not the workers nor the managers.

Do the Apple Stores staff not know each other? They don't ask questions when they see someone new working?
Score: 2 Votes (Like | Disagree)
peterh988 Avatar
106 months ago

Not sure but, Apple stores surely must have back doors for deliveries etc?..... anyone?
Looking at my local Apple Store, if someone could get in the back and load an Apple bag with iPhones, they could walk onto the shop floor, pass them to an accomplice which would look to the casual observer as a member of staff giving a customer his goods, who could them walk out.

It wouldn't be that hard for the 'staff' to walk out at my place, being one of the mall sites with a full open front, no doors.
Score: 1 Votes (Like | Disagree)
akadafni Avatar
106 months ago
Let me guarantee you that Apple knows every single one of those serial numbers of devices that were taken. They have a very strict inventory control system. It's only a matter of time and Apple Loss Prevention are not ones to be trifled with.
This is very true. I know people who have been fired and arrested for stealing from Apple.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iPhone 17 Plus Feature Purple

These 5 Features Will Make the iPhone 17 the Biggest Update in Years

Monday July 22, 2024 4:02 pm PDT by
The upcoming iPhone 16 models that we're expecting to see in September are going to be quite similar to the iPhone 15 models, but rumors suggest that Apple is making big changes in 2025. We've been hearing hints of an all-new device in the iPhone lineup, and it may be the most expensive iPhone Apple has offered to date. New 'Slim' Design Rumors have taken to referring to the new iPhone 17...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 4

Tuesday July 23, 2024 1:08 pm PDT by
Apple released the fourth beta of iOS 18 today, introducing small changes to a number of features throughout the operating system. There are no big additions in this beta, but Apple is continuing to refine existing settings and design choices. Apple plans to continue updating iOS 18 over the next few months, with the update set to be released this fall. We've rounded up all of the changes...
iPhone SE 4 Thumb 1

iPhone SE 4 Rumored to Launch Early Next Year With OLED Display, 48MP Camera, and More

Monday July 22, 2024 7:22 am PDT by
The fourth-generation iPhone SE will offer a series of major upgrades over the current model, the leaker known as "Ice Universe" claims. The information was listed in a post on Weibo, which also detailed the specifications of the iPhone 17 lineup. As previously rumored, the fourth-generation iPhone SE is expected to feature Face ID and USB-C, marking a major upgrade from current and previous ...
iPhone 17 Plus Feature Purple

iPhone 17 Rumored to Feature Mechanical Aperture

Tuesday July 23, 2024 9:32 am PDT by
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...