NYC Apple Stores Being Targeted by Thieves Dressed as Retail Staff - MacRumors
Skip to Content

NYC Apple Stores Being Targeted by Thieves Dressed as Retail Staff

by

Thieves in New York City are reportedly posing as company employees in order to steal thousands of dollars of hardware from Apple Stores.

According to DNAInfo, last week a man dressed as an Apple staff member walked into the company's SoHo store and gained access to a backroom, stealing iPhones worth a combined $16,130.

Apple-Employees
Similar incidents occurred back in March when a store on the Upper West Side was targeted by Apple staff imposters twice. In those thefts, the store lost $50,000 in iPhones.

Gizmodo notes that the tactic appears to have been adopted since Apple retail chief Angela Ahrendts introduced a policy which sees all staff wear blue shirts with smaller Apple logos. Ahrendts' announced the new uniforms internally in 2015 with the catchphrase "Back to Blue... But All New", which introduced several different styles of shirts for employees to wear.

Previously, Apple staff changed their uniforms on a semi-regular basis, with colors and styles linked to seasonal holidays, specific themes, or product launches.

NYPD has connected the two robberies as "related", and hasn't specified whether the thieves were wearing official shirts or close approximations. Either way, the incidents are likely to make Apple revise its security arrangements and look again at its more standardized uniform policy.

Top Rated Comments

mrgraff Avatar
133 months ago
On the flipside, I once walked into an Apple store wearing a blue t-shirt, it took me a minute or two to realize why other customers kept approaching me.
Score: 6 Votes (Like | Disagree)
MRxROBOT Avatar
133 months ago
If security is limited to granting access to those with blue shirts, this shouldn't come as much of a surprise. I am actually surprised this doesn't happen more often in such busy locations.
Score: 3 Votes (Like | Disagree)
133 months ago
I don't think the problem is with standard uniforms. How about a wireless security pass to gain access to the back room? They are pretty common.
Probably just time your arrival at the door to co-incide with someone else, who will unlock and most likely hold the door open for you because you have the right uniform on.

I recall thieves stealing two huge JCB plant machines near me a few years ago, they simply drove onto the site with a low-loader, they were wearing hi-viz jackets, safety helmets, something that looked like an ID card/pass on a lanyard around their necks, and carrying a clipboard.

Loaded the machines onto the trailer, drove away. Plenty witnessed it, but everyone thought someone else was dealing with it.

I imagine you could walk around a hospital for a good long time unchallenged, simply by wearing a white coat and a pass dangling around your neck.

Fairly easy for those brazen enough to try it.
Score: 2 Votes (Like | Disagree)
133 months ago
Similar thing happened at a Macy's I worked at. During one Christmas season a thief came dressed as a temporary hire. He even had a temp badge. Worked with a full time staffer all day and walked away with all the cash in the register at the end of the night. This happened because no one checked to see who he was. Not the workers nor the managers.

Do the Apple Stores staff not know each other? They don't ask questions when they see someone new working?
Score: 2 Votes (Like | Disagree)
133 months ago
Let me guarantee you that Apple knows every single one of those serial numbers of devices that were taken. They have a very strict inventory control system. It's only a matter of time and Apple Loss Prevention are not ones to be trifled with.
This is very true. I know people who have been fired and arrested for stealing from Apple.
Score: 1 Votes (Like | Disagree)
133 months ago
I guess the serial numbers will be deactivated and activating the devices will be impossible. So the thieves haven't really gained much.
No, they've gained something. They'll easily be able to sell it on the streets. A person will see that's it's still wrapped in factory packaging and will gladly give them whatever the thief wants to sell it for.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Store App Liquid Glass Feature

New Apple Store in Michigan Opening Later This Month

Sunday July 19, 2026 8:45 am PDT by
Apple's retail store at the Briarwood Mall in Ann Arbor, Michigan will be relocating to a new space at the mall on Friday, July 31 at 10 a.m. local time, according to a notice on the store's page. The entrance to the all-new, larger store will be in front of The Lawn, a new outdoor space at the...
Apple Store App Liquid Glass Feature

Four Apple Stores in the U.S. Are Moving This Month

Monday July 20, 2026 7:57 am PDT by
Four of Apple's retail stores in the U.S. are moving this month, although all of them will only be a short distance from their existing locations. Apple Queens Center in Elmhurst, New York already moved to a temporary location in the shopping mall on Friday, July 17 while the existing store is remodeled. Apple did not indicate when the existing store will reopen. Apple Renaissance at...
Apple Park Visitor Center

Apple Park Visitor Center Has 'Update in Progress'

Wednesday July 22, 2026 5:49 am PDT by
There is an "update in progress" at the Apple Park Visitor Center in Cupertino, California, according to a new notice posted on Apple's website. The building remains open to the public while the work is completed, but the area housing a 3D augmented reality model of Apple Park is temporarily closed. "Please pardon our appearance while we improve our store," says Apple. "During this time,...