Thieves in New York City are reportedly posing as company employees in order to steal thousands of dollars of hardware from Apple Stores.

According to DNAInfo, last week a man dressed as an Apple staff member walked into the company's SoHo store and gained access to a backroom, stealing iPhones worth a combined $16,130.

Apple-Employees
Similar incidents occurred back in March when a store on the Upper West Side was targeted by Apple staff imposters twice. In those thefts, the store lost $50,000 in iPhones.

Gizmodo notes that the tactic appears to have been adopted since Apple retail chief Angela Ahrendts introduced a policy which sees all staff wear blue shirts with smaller Apple logos. Ahrendts' announced the new uniforms internally in 2015 with the catchphrase "Back to Blue... But All New", which introduced several different styles of shirts for employees to wear.

Previously, Apple staff changed their uniforms on a semi-regular basis, with colors and styles linked to seasonal holidays, specific themes, or product launches.

NYPD has connected the two robberies as "related", and hasn't specified whether the thieves were wearing official shirts or close approximations. Either way, the incidents are likely to make Apple revise its security arrangements and look again at its more standardized uniform policy.

Top Rated Comments

mrgraff Avatar
123 months ago
On the flipside, I once walked into an Apple store wearing a blue t-shirt, it took me a minute or two to realize why other customers kept approaching me.
Score: 6 Votes (Like | Disagree)
MRxROBOT Avatar
123 months ago
If security is limited to granting access to those with blue shirts, this shouldn't come as much of a surprise. I am actually surprised this doesn't happen more often in such busy locations.
Score: 3 Votes (Like | Disagree)
peterh988 Avatar
123 months ago
I don't think the problem is with standard uniforms. How about a wireless security pass to gain access to the back room? They are pretty common.
Probably just time your arrival at the door to co-incide with someone else, who will unlock and most likely hold the door open for you because you have the right uniform on.

I recall thieves stealing two huge JCB plant machines near me a few years ago, they simply drove onto the site with a low-loader, they were wearing hi-viz jackets, safety helmets, something that looked like an ID card/pass on a lanyard around their necks, and carrying a clipboard.

Loaded the machines onto the trailer, drove away. Plenty witnessed it, but everyone thought someone else was dealing with it.

I imagine you could walk around a hospital for a good long time unchallenged, simply by wearing a white coat and a pass dangling around your neck.

Fairly easy for those brazen enough to try it.
Score: 2 Votes (Like | Disagree)
2010mini Avatar
123 months ago
Similar thing happened at a Macy's I worked at. During one Christmas season a thief came dressed as a temporary hire. He even had a temp badge. Worked with a full time staffer all day and walked away with all the cash in the register at the end of the night. This happened because no one checked to see who he was. Not the workers nor the managers.

Do the Apple Stores staff not know each other? They don't ask questions when they see someone new working?
Score: 2 Votes (Like | Disagree)
peterh988 Avatar
123 months ago

Not sure but, Apple stores surely must have back doors for deliveries etc?..... anyone?
Looking at my local Apple Store, if someone could get in the back and load an Apple bag with iPhones, they could walk onto the shop floor, pass them to an accomplice which would look to the casual observer as a member of staff giving a customer his goods, who could them walk out.

It wouldn't be that hard for the 'staff' to walk out at my place, being one of the mall sites with a full open front, no doors.
Score: 1 Votes (Like | Disagree)
akadafni Avatar
123 months ago
Let me guarantee you that Apple knows every single one of those serial numbers of devices that were taken. They have a very strict inventory control system. It's only a matter of time and Apple Loss Prevention are not ones to be trifled with.
This is very true. I know people who have been fired and arrested for stealing from Apple.
Score: 1 Votes (Like | Disagree)

Popular Stories

ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
Apple Foldable Thumb

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday October 31, 2025 8:52 am PDT by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far. Ove...
Coffee Burgundy and Purple iPhone 18 Pro Mock 1

Leaker Outlines Potential New Colors for iPhone 18 Pro

Friday October 31, 2025 8:28 am PDT by
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker. The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy. The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
apple tv hd

Apple Launched Its Big New Vision for TV 10 Years Ago Today

Thursday October 30, 2025 8:58 am PDT by
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device. The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...
iOS 26

Apple This November: iOS 26.2 Beta, Rumored New Products, and More

Thursday October 30, 2025 12:42 pm PDT by
Tomorrow is Halloween, and then November is upon us. Below, we outline what to expect from Apple next month, as the slower holiday season approaches. Apple is expected to kick off November by releasing iOS 26.1, iPadOS 26.1, macOS 26.1, watchOS 26.1, tvOS 26.1, and visionOS 26.1. With beta testing now wrapped up, the updates will likely be released this Monday, November 3 or Tuesday,...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 18 Siri Personal Context

Apple CEO Tim Cook Says Revamped Siri on Track to Launch Next Year

Thursday October 30, 2025 1:50 pm PDT by
Apple CEO Tim Cook today said that a more personalized version of Siri remains on track to launch at some point next year, with the new set of features expected to debut on the iPhone as part of iOS 26.4 in March or April. "We're also excited for a more personalized Siri," said Cook, on Apple's earnings call for the third quarter of the 2025 calendar year. "We're making good progress on it,...