Apple today uploaded eight new "Shot on iPhone" videos to its YouTube channel, showcasing the video capturing capabilities of the iPhone 6s and iPhone 6s Plus through videos taken by actual iPhone users around the world.
Each video clip lasts for 16 seconds and is accompanied by music. Video content ranges from a rain storm in Los Angeles to penguins in Antarctica to a hippopotamus in Botswana.
Several of the videos showcase iPhone 6s video features like Slo-Mo, while others are played in reverse or are sped up.
Apple's "Shot on iPhone" campaign began in early 2015 following the launch of the iPhone 6 and the iPhone 6 Plus, sharing photos of iPhone 6 images in ads and on billboards across the globe. Later in 2015, Shot on iPhone expanded to encompass video imagery collected in a World Gallery. Apple re-launched the "Shot on iPhone" campaign in early 2016 to focus on the camera improvements in the iPhone 6s and the iPhone 6s Plus.