Apple today uploaded eight new "Shot on iPhone" videos to its YouTube channel, showcasing the video capturing capabilities of the iPhone 6s and iPhone 6s Plus through videos taken by actual iPhone users around the world.

Each video clip lasts for 16 seconds and is accompanied by music. Video content ranges from a rain storm in Los Angeles to penguins in Antarctica to a hippopotamus in Botswana.


Several of the videos showcase iPhone 6s video features like Slo-Mo, while others are played in reverse or are sped up.


Apple's "Shot on iPhone" campaign began in early 2015 following the launch of the iPhone 6 and the iPhone 6 Plus, sharing photos of iPhone 6 images in ads and on billboards across the globe. Later in 2015, Shot on iPhone expanded to encompass video imagery collected in a World Gallery. Apple re-launched the "Shot on iPhone" campaign in early 2016 to focus on the camera improvements in the iPhone 6s and the iPhone 6s Plus.

Related Forum: iPhone

Top Rated Comments

Zirel Avatar
Zirel
109 months ago
I swear to god I think Apple is doomed. Wtf are they doing over there. Make something new and exciting, stop with the Nickle and dime sh*t show
Someone didn't take his pills /today/ this week...
Score: 6 Votes (Like | Disagree)
Dave245 Avatar
Dave245
109 months ago
I swear to god I think Apple is doomed. Wtf are they doing over there. Make something new and exciting, stop with the Nickle and dime sh*t show
This isn't about a new product, it's about what the iPhone can do in terms of photography and video. There have been some really great images and videos taken on the iPhone over the years, it is still the most popular smartphone camera.
Score: 6 Votes (Like | Disagree)
Zirel Avatar
Zirel
109 months ago
That's exactly right ... except it's tired. It was a tired campaign when they launched it on the 6s, when the camera really had been given a major upgrade. And while it might just be a coincidence, the 6s sales also tanked for the first time. It's like crying wolf ... and now they're about to do it for a third time when the 7 comes out. I'm thinking ... yeah I know the camera is awesome -- what else you got?
So the sales are indicative of quality now?

Then the iPhone is the best phone in the world. As it is the best sold.
Score: 4 Votes (Like | Disagree)
akash.nu Avatar
akash.nu
109 months ago
Ya know, I use my iPhone to take pix and vids all the time and the hype of this thing taking amazing pictures and videos is all hype. I never get super crisp vivid color photos. Hell, half the time the phone won't even focus right, and if the lighting isn't a super bright sunny day, forget about even trying to take a picture, and if you do, make sure you have Photoshop ready to make the pictures look as crisp and vivid in color as the ones Apple shows off. Give me a break!
Ok this definitely makes me believe that you need to actually improve upon your photography skills rather than blaming the device.
Score: 4 Votes (Like | Disagree)
Gooberton Avatar
Gooberton
109 months ago
I swear to god I think Apple is doomed. Wtf are they doing over there. Make something new and exciting, stop with the Nickle and dime sh*t show
Score: 3 Votes (Like | Disagree)
I7guy Avatar
I7guy
109 months ago
"It's not what's inside the lens, it's what behind the lens".
Score: 2 Votes (Like | Disagree)
Read All Comments

Popular Stories

ipad mini 2021 youtube

New Report Reveals When to Expect the iPad Mini 7

Tuesday October 1, 2024 2:09 pm PDT by
Apple is working on a new iPad mini that will "potentially" be released "by the end of 2024," according to a report today from Bloomberg's Mark Gurman. Last month, Gurman reported that Apple had "new iPads in the works," including an upgraded version of the iPad mini. At the time, he said the device was "on deck for Apple's October event" alongside the first M4 Macs. The wording in his...
Read Full Article
airpods pro 2 gradient

AirPods Pro 3 Expected Next Year: Here's What We Know

Tuesday October 1, 2024 5:47 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as...
Read Full Article • 62 comments
apple silicon mac lineup wwdc 2022 feature purple

MacBook Pro, iMac, and Redesigned Mac Mini With M4 Chips on Track to Launch 'This Year'

Tuesday October 1, 2024 1:57 pm PDT by
Apple plans to release new MacBook Pro, iMac, and Mac mini models with the M4 series of chips "this year," according to Bloomberg's Mark Gurman. Gurman initially said these Macs would likely be announced during a virtual event this October, but he has been more vague about the timing lately, with wording such as "in the coming weeks" and now merely "this year." In any case, it is clear that...
Read Full Article • 65 comments
15 New Things Your iPhone Can Do in iOS 18

15 New Things Your iPhone Can Do in iOS 18.1

Friday September 27, 2024 6:14 am PDT by
Apple is set to release iOS 18.1 in October, bringing the first set of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update marks a significant step forward in Apple's AI integration, offering a new Siri contextually-aware experience and a range of additional capabilities powered by on-device machine learning and large language models. There are a couple of handy new...
Read Full Article • 63 comments
iPhone SE 4 Thumb 2

Apple's Next New iPhone to Debut in the Spring: What to Expect

Tuesday October 1, 2024 3:14 am PDT by
Apple's budget-friendly iPhone SE is set for a major overhaul with a fourth generation model expected to launch in spring 2025. The upcoming model will mark a significant departure from its predecessors, adopting several features from higher-end iPhones while maintaining its position as the most affordable new model in Apple's lineup. According to recent reports, the iPhone SE 4 will sport a ...
Read Full Article • 209 comments
iPhone SE 4 Thumb 1

iPhone SE With Apple Intelligence, New iPad Air, and More Reportedly Launching 'Early Next Year'

Tuesday October 1, 2024 12:38 pm PDT by
Apple plans to release a new iPhone SE with Apple Intelligence support, new iPad Air models, and an updated Magic Keyboard for the iPad Air at some point "early next year," according to a report today from Bloomberg's Mark Gurman. The next iPhone SE will have a similar design as the iPhone 14, including an edge-to-edge screen with a notch, according to Gurman. This means the device will...
Read Full Article • 72 comments
m3 mbp space black

What to Expect From an Apple Event in October: iPad Mini 7, Redesigned Mac Mini, and More

Friday September 27, 2024 11:47 am PDT by
Apple will likely hold another event in October this year to announce new Macs and iPads. If so, it would be the fourth time in the last five years that Apple has held an event in October. Last year, Apple held a virtual event on Monday, October 30 to announce new MacBook Pro and iMac models with the M3 series of chips. Subscribe to the MacRumors YouTube channel for more videos. Below, we...
Read Full Article • 229 comments
Generic iOS 18

iOS 18.0.1 Coming Soon: What to Expect for Your iPhone

Wednesday October 2, 2024 5:50 am PDT by
Following the release of iOS 18 for the iPhone last month, Apple is preparing to release iOS 18.0.1 with bug fixes in the near future. We previously reported that Apple has been internally testing iOS 18.0.1, and today a private account on X with a proven track record of sharing iOS-related information said the update will have a build number of 22A3370. We expect iOS 18.0.1 to be a minor ...
Read Full Article • 95 comments