bobkupbensBob Kupbens, Apple's Vice President of Online Retail, has resigned from the company, reports 9to5Mac.

The former Delta Airlines VP was hired by Apple in March 2014 shortly after Angela Ahrendts was confirmed the company's next senior VP. The hires came as Apple sought to beef up its retail division following two years without a retail leader since John Browett's dismissal in 2012.

Kupbens took over from Apple VP Jennifer Bailey – now in charge of Apple Pay – and was directly responsible for all online retail initiatives, such as Apple's recently redesigned online store and its online iPhone upgrade program.

Apple's retail leadership has had a relatively high staff turnover in recent years compared to other divisions in the company. In January 2013, VP Jerry McDougal left Cupertino after playing a key role in the company's retail development for 12 years. Ahrendts' division shake-up later made way for the 2015 retirement of Bob Bridger, the last Apple retail executive of the Steve Jobs and Ron Johnson era.

A former CEO of Burberry, Ahrendts famously revamped the fashion company's entire shopping experience. Apple has aggressively expanded in China under Ahrendts' retail leadership, with stores opening last year in Chongqing, Hangzhou, Hong Kong, Nanjing and Tianjin, and several more on the way throughout 2016.

Top Rated Comments

timborama Avatar
63 months ago
Seeing how much the online store has been (positively) changed, he must have done something right.
You're kidding right!?! Even http://store.apple.com doesn't take you to the online store anymore. WTF?!?
Score: 14 Votes (Like | Disagree)
bushido Avatar
63 months ago
i really dont like the "new" online "store" straight from the product info page. too much clicking around, especially on mobile devices. i know theres the App but ... lazy
Score: 7 Votes (Like | Disagree)
MacFather Avatar
63 months ago
Deleted.
Score: 6 Votes (Like | Disagree)
jmgregory1 Avatar
63 months ago
What gets me, as I've lived through change-over similar to Ahrendt's installation, is that she (and others like her) think and are treated as if they are doing something truly significant. When in fact, it was the actual hard work of creating Apple Stores in the first place, by people like Ron Johnson, that made it possible for her to have a job. Apple already had changed the computer and device shopping experience with their stores, so now it's just tweaking work required and in that regard, I certainly don't think she's contributed anything positive to either the brick and mortar or online shopping experience.

The only positive thing I can say about the stores is that the Apple Store app allows me to not have to wait for sales help, at least on non-device purchases, so I can go in, pay for the product on my iPhone and walk out. Otherwise, the employees don't, in my experience, even know as much about products or Apple in general, as I do (given I've got a good 30 years on most of them), and fighting through the crowds just isn't worth it to me. Even my youngest son sees and feels the negative change, as he used to ask to go to the Apple Store just to look at things, but no longer does. In part it's because we own so much Apple product already, but it used to be exciting to see the new iteration of different product and that excitement just isn't there any longer.

My wife has said this many times, and I agree, that Apple used to be special because it effectively appealed to a certain group of creative people and now that they're a mass market brand, that specialness is gone. It's a positive for Apple because they've moved beyond being a niche player (to the biggest and most successful company in their space), but for those who had the vision back in the day, it's more difficult to get excited about a brand that has effectively become what they competed against 20+ years ago.
Score: 4 Votes (Like | Disagree)
slu Avatar
63 months ago
There should be turnover in retail. Buying anything at an Apple Store is an awful experience and the online store has been changed for the worse. I actually left an Apple Store without buying because I had to put my name on a list for a "sales specialist" and could not just pay for an item and go.
Score: 3 Votes (Like | Disagree)
Dr.Chroma Avatar
63 months ago
A lot of resignations documented in the last 12 months from Apple. I'm sure the work environment is stressful, but clearly the payoff is not enough to subdue these upper level executives.

Maybe Angela Arhendts should join him. Maybe Burberry was her 'True Calling'.
Score: 2 Votes (Like | Disagree)

Top Stories

imac pro featured black

Apple Confirms iMac Pro Will Be Discontinued When Supplies Run Out, Recommends 27-Inch iMac

Saturday March 6, 2021 7:33 am PST by
Apple on late Friday evening added a "while supplies last" notice to its iMac Pro product page worldwide, and removed all upgrade options for the computer, leaving only the standard configuration available to order for now. We've since confirmed with Apple that when supplies run out, the iMac Pro will no longer be available whatsoever. Apple says the latest 27-inch iMac introduced in August...
bloodoxygenapplewatch

Apple Watch Series 7 to Gain Breakthrough New Health Feature

Friday March 5, 2021 5:34 am PST by
Apple is reportedly planning to bring a new, first-of-its-kind health technology to the Apple Watch Series 7, in what could be a breakthrough for managing conditions such as diabetes more easily. According to a recent report from ETNews, the Apple Watch Series 7 will feature blood glucose monitoring via a non-invasive optical sensor. Measuring blood glucose levels, also known as blood...
Top Stories 48

Top Stories: iPhone 13 Leaks, OLED iPads and Macs, New AirTags Evidence

Saturday March 6, 2021 6:00 am PST by
iPhone rumors are heating up, with noted analyst Ming-Chi Kuo this week releasing a wide-ranging report outlining his expectations for the iPhone lineup over the next three years. This week also saw rumors about OLED displays potentially coming to iPad and Mac starting next year, increasing signs of AirTags functionality in iOS 14.5 betas, and more, so check out all of the details below! i...
apple products refurbished store banner

Class Action Lawsuit Over Apple Providing Refurbished Replacement Devices Proceeding to Trial in August

Friday March 5, 2021 9:53 am PST by
Initially filed in 2016, a class action lawsuit that accuses Apple of violating the Magnusson-Moss Warranty Act, Song-Beverly Consumer Warranty Act, and other U.S. laws by providing customers with refurbished replacement devices is set to proceed to trial August 16, according to a notice this week from law firm Hagens Berman Sobol Shapiro LLP. Apple's repair terms and conditions state that,...
Oled iPads and MackBook Pro

OLED 10.9-Inch iPad Rumored for Early 2022, 12.9-Inch iPad Pro and 16-Inch MacBook Pro Could Follow

Thursday March 4, 2021 8:37 pm PST by
Earlier today, DigiTimes shared a preview of an upcoming report claiming that Apple is working on both iPad and Mac notebook models with OLED displays that could launch starting in 2022. The full report from DigiTimes is now available, and it includes several new alleged details about Apple's plans. According to the report, the first of these devices to adopt an OLED display is likely to be...
iPhone 13 Notch Feature2

iPhone 13 Rumor Recap: Smaller Notch, Larger Batteries, 120Hz for Pro Models, Improved 5G, Wi-Fi 6E, and More

Friday March 5, 2021 8:20 am PST by
While we are likely at least six months away from Apple unveiling the so-called iPhone 13 lineup, rumors about the devices are starting to accumulate, so we've put together this recap of everything that is expected so far. The upcoming iPhone 13 lineup will consist of the same four models and the same screen sizes as the iPhone 12 lineup, according to reputable analyst Ming-Chi Kuo,...
imac pro while supplies last

iMac Pro No Longer Custom Configurable, Available 'While Supplies Last'

Friday March 5, 2021 10:14 pm PST by
Apple appears to be on the verge of discontinuing the iMac Pro, with the store page for the high-end all-in-one Mac including a "While supplies last" tagline and only the base model with no custom configurations available for purchase. The iMac Pro launched in December 2017, and while there have been a few tweaks to the available configurations over the years, it has received no substantial...
hlh030121feafutureoffitness012 1614286673

A Look Inside Apple's 23,000 Square-Foot Fitness+ Studio

Friday March 5, 2021 10:59 am PST by
Apple Fitness+, the latest service to join the Apple family, integrates tightly with the Apple Watch to offer a comprehensive and growing selection of workout and exercise videos made by a team of professional trainers. Apple Fitness+ Studio (via Men's Health) Apple curates and records all of the videos at a location in Santa Monica, California, and each video features a similar background...
maxresdefault

What's on Your iPhone Home Screen?

Thursday March 4, 2021 10:31 am PST by
Over on our YouTube channel, MacRumors videographer Dan has a new video up where he shares his Home Screen, wallpaper, and all of his current favorite widgets. Subscribe to the MacRumors YouTube channel for more videos. Check out Dan's video to see his setup, and then comment below and show us your own Home Screens. It's always fun to see other peoples' Home Screens, and with widgets and...
microsoft edge vertical tabs

Microsoft Edge 89 Brings Vertical Tabs and New History View

Friday March 5, 2021 4:06 am PST by
Microsoft has officially released version 89 of its popular Chromium-based Edge browser, bringing its long-trialed vertical tabs feature to Mac for the first time. Vertical tabs are intended to make more efficient use of screen space, and should prove a welcome addition for users browsing on 16:9 ratio displays in particular. Users can click vertical tabs to switch between them and...