When the Apple TV launched, Disney sold (and continues to sell) a $100 Disney Infinity 3.0 Star Wars-themed bundle that included a Disney Infinity Base and controller designed to work with the Disney Infinity 3.0 game on the Apple TV, encouraging people to adopt Disney Infinity 3.0 on the set-top box.

At the time, Disney promised to bring the full Disney Infinity 3.0 Edition console experience to the device, but it appears Disney is reneging on that promise, abandoning development of Disney Infinity 3.0 on the Apple TV.

According to a recent customer service response shared by our sister site TouchArcade, Disney currently has no plans to update the Apple TV version of the Disney Infinity 3.0 app. The response was given to a customer who asked if new Disney Infinity figures would work with the Apple TV.

disneyinfinity

The team is currently focusing on the traditional gaming platforms. We are always evaluating and making changes, but there are currently no plans for futher updates to the Apple TV version of the game. Please keep an eye out for further news about this, and feel free to contact Support if you have any questions.

Disney Infinity enthusiasts who use the Apple TV app are understandably upset about Disney's decision not to update the game after just four months, as it means development has effectively come to a halt and no new characters will be supported, including new Marvel Battleground figures which some people purchased before learning of the incompatibility issue. It also means Disney has no plans to fix bugs that are currently affecting the tvOS app.

As TouchArcade points out, Disney may have made this decision due to poor app sales and revenue generation on the Apple TV. Games and apps have not proven to be as popular on the new platform as they are on iOS, with some popular Apple TV games even bringing in less than $100 per day.

Disney has updated its Disney Infinity website with a new disclaimer noting not all content is available for PC, Steam, iPhone, iPad, Windows, Amazon, Google Play, and Apple TV. The latest Marvel Battlegrounds figures are compatible only with PlayStation 3 and 4, Wii U, Xbox One, and Xbox 360.

Top Rated Comments

ButteryScrollin Avatar
73 months ago
I'm not surprised. Apple TV apps aren't selling because Apple TVs aren't selling. It's another huge product misfire, along with the Apple Watch. The track record for new products post-Jobs is not looking very good.
Could you share the Apple TV sales figures you have?
Score: 13 Votes (Like | Disagree)
chas_m Avatar
73 months ago
Apple doesn't provide sales figures specifically for the Apple TV. Anyway, I bet it's selling terribly. And I never, ever hear any buzz about it. People are not buying it in droves.

Kind of like how I rarely see Apple Watches in the wild, or hear any buzz about them. You can tell when a product lands with a thud.
So in other words, you are making up nonsense based on nothing. I never see more than one or two Android devices a month, therefore they don't sell any.

For the record, Apple already said that the holiday quarter Apple TV sales were the best ever and doubled the number of sales for the year thus far.

As for the Apple Watch, most analysts agree that Apple sold between 12 million and 14 million units in 2015, and this estimate is supported by the rise in income from the division that includes the Apple Watch. Not bad for six months of actual availability, I'd say.

The truth of the matter is that Apple's worst-selling product beats nearly all other companies' best selling product unless you go by the name of Google or Samsung. Apple TV and Apple Watch don't sell on the scale of the iPhone, certainly, but they were never designed to. They were designed to be successful and the market leader, and in both cases they are.
Score: 7 Votes (Like | Disagree)
srminton Avatar
73 months ago
Really? I see Android devices everywhere. A little less than 40% of smartphones I see around campus.

There was no tablet market before iPad.

Apple is supposed to revolutionize markets but recent product intros have been meh.
I think you misunderstood his point. It's not whether or not Android is popular (we all know that about 80% of phones are Android). His point was that you can't make a judgement based on how many you personally happen to 'see around'. He's suggesting that you can't reliably analyse the Apple Watch market based on how many you have 'seen around'.

I remember people saying that the iPhone was certainly flopping because they NEVER saw people using iPhones on the bus in San Francisco. They reported seeing more Windows Mobile devices than iPhones, more Blackberry phones than iPhones, and took this as evidence that the iPhone was failing to gain traction. This was about 1 year into the life of the iPhone, roughly where we are today with the Apple Watch.....

The reason your analysis doesn't work is because the sample size is ludicrously small (geographically and demographically). It would be like predicting a general election based on people in your neighbourhood. There's a pretty good chance you would be way, way off target. That's how come people wind up convinced that the election has been 'fixed'. Well, the world is a big place.....
Score: 6 Votes (Like | Disagree)
marty1980 Avatar
73 months ago
Disney Infinity for Apple TV is a free app. You can either buy digital characters, levels and power ups or you can connect the Bluetooth base and use the physical Play sets. Or you can do both. It seems like the digital codes you get that work for PC, don't transfer to the Apple TV even after connecting your Disney Account.

The starter pack is more expensive for ATV and contains the same characters and level you get on other platforms. Plus the Logitech controller and the Bluetooth base.

The biggest problem is the starter pack. It's possible there's a large ATV audience that will already own Disney Inifinty 3.0 for another platform. The ATV will just enable another way to access the game. People don't want to buy a starter pack with characters and a level that they already own.

If Disney would release the base as a standalone, it's possible more people would be playing the game on ATV. Apple is in good standing with Disney, so it would be good for both to agree on exclusive characters and/or power ups for the ATV.

$99 is likely pushing people away. The ATV is not a premium platform. Change the game to be Pay-Once of $15-20 and sell the base and/or exclusive bundle. That might do it.


If they really want to stop support then that sucks. Disney Inifinity runs well on our system and we would play it a lot if we could just get the base. It's a showcase game for how close ATV can come to the console gaming experience.

Too bad Apple enforces remote control support. Maybe removing that restriction and properly notifyin customers about controller-only games would also change Disney's minds...

[edit] the play set from the starter pack goes for $35 at retail. If it was $ to $, then a controller + Bluetooth base combo would cost around $65.

Also; it's possible the cheaper PS Vita base will work, but it only has a spot for one character.
Score: 4 Votes (Like | Disagree)
peterdevries Avatar
73 months ago
Apple doesn't provide sales figures specifically for the Apple TV. Anyway, I bet it's selling terribly. And I never, ever hear any buzz about it. People are not buying it in droves.

Kind of like how I rarely see Apple Watches in the wild, or hear any buzz about them. You can tell when a product lands with a thud.
You would make a great analyst.
Score: 3 Votes (Like | Disagree)
balconycollapse Avatar
73 months ago
Disney discontinuing support for the Pippin gaming system?
Score: 3 Votes (Like | Disagree)

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