Virtual Reality Coming to iOS Within 2 Years, Claims Gene Munster

by

Piper Jaffray analyst Gene Munster believes Apple plans to put iOS at the center of several forthcoming augmented reality and VR innovations set to launch within the next two years.

In a research note obtained by AppleInsider, Munster claims a timeline of recent purchases and hires by the company suggests that iOS support for "mixed reality" applications could be set for launch as soon as 2018.

The analyst points to a LinkedIn search which reveals at least 141 Apple employees with a background in AR, although it should be noted that the same search returns 425 and 267 people with similar experience working at Microsoft and Google, respectively.

apple_patent_video_goggles
Of particular interest to Apple is the concept of "mixed reality" wearables, or advanced optics that use embedded cameras and sensors to blend holographic imagery with real-life objects, claims Munster.

Intellectual property gained via research and development projects as well as strategic acquisitions, such as Apple's purchase of 3D body sensing firm PrimeSense, are said to be behind the recent drive.

We believe 10 years from now Generation Z will find reality inefficient. We believe the concept of an 'inefficient reality' is evident through smartphone use today — the precursor to mixed reality — offering users the ability to find more information as needed.

The analyst goes on to suggest a natural progression in the personal technology market from smartphones to AR/VR and believes Apple is looking at VR as an iPhone peripheral, much like the Apple Watch. The prospect of Apple releasing hardware on this front in the near term is seen by Munster as unlikely, although by 2018 Apple may be ready to offer developers an official software framework for licensed third-party hardware solutions, similar to the company's MFi Program for iOS devices.

Munster has made questionable assertions in recent years, with predictions such as Apple's rumored television set having failed to materialize. Still, the note does follow a recent report by Financial Times claiming that Apple has built a "secret research unit" in which hundreds of employees are experimenting with AR and VR technologies. The team is said to be made up of, among others, experts plucked from Microsoft and live-action VR company Lytro.

Apple's interest in virtual reality has gained pace over the last few years, with the filing of multiple patents for VR-related products, like video goggles, motion-sensing 3D virtual interfaces for iOS devices, and 3D "hyper reality" displays. More recently, Apple has made a spate of AR/VR-related acquisitions, including Metaio, Faceshift, Emotient, and image-recognition app creators Flyby Media. Last month, the company hired Doug Bowman, said to be one of the leading VR experts in the United States.

Related Roundup: Apple Glasses

Top Rated Comments

(View all)
Avatar
61 months ago
June 24th, 2018:

"Piper Jaffray analyst Gene Munster cuts AAPL target price due to the company's delay in unannounced VR plans"
Score: 6 Votes (Like | Disagree)
Avatar
61 months ago
Gene Munster lives in VR.
Score: 5 Votes (Like | Disagree)
Avatar
61 months ago
Gene Munster needs a reality check
Score: 3 Votes (Like | Disagree)
Avatar
61 months ago
"Virtual error 53 : Please use Apple-authorized contact lenses to enter this reality."
Score: 3 Votes (Like | Disagree)
Avatar
61 months ago
Siri-ously??
Score: 3 Votes (Like | Disagree)
Avatar
61 months ago

IDK, I feel like the Apple Watch could accomplish a lot of what augmented reality could (namely, discretely providing extra information about things around you), but without requiring you to wear anything geeky/nerdy/stupid.

"Apple Watch"

"without requiring you to wear anything geeky"
Score: 2 Votes (Like | Disagree)

Top Stories

'iPhone 12 mini' Name Reappears in Leaked Apple iPhone 12 Case Stickers

Friday September 25, 2020 1:58 am PDT by
Earlier this week a proven leaker claimed that the iPhone 12 lineup would be named "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max," and today the same nomenclature has appeared again in a photo depicting alleged stickers from unreleased Silicone iPhone cases originating from Apple's international distribution center in Ireland. The photo shows three stickers with the...

New Images Leak of iPhone 12 Braided USB-C to Lightning Cable

Thursday September 24, 2020 2:37 am PDT by
Rumors suggest Apple's upcoming iPhone 12 models will ship with a new Lightning to USB-C cable that includes a braided fabric design. Images of the purported cables were leaked in July, and today leaker Mr White has shared new images that give us a closer look at what we might get included in the iPhone 12 box. The photos show a USB-C to Lightning cable with a clearly braided design rather...

New Version of Microsoft Office Coming Next Year That Won't Require a Subscription

Thursday September 24, 2020 1:53 am PDT by
Microsoft will next year offer a new perpetual release of Microsoft Office for Mac and Windows that doesn't require a subscription to use, according to the software giant (via Windows Central). "Microsoft Office will also see a new perpetual release for both Windows and Mac, in the second half of 2021," said Microsoft in a blog post announcing the next version of its Exchange server,...

Apple Releases iOS 14.0.1 With Fix for Bug That Resets Default Apps After Rebooting

Thursday September 24, 2020 10:12 am PDT by
Apple today released iOS 14.0.1, the first update to the iOS 14 operating system that was released on September 16. Today's update is a bug fix update addressing issues that weren't able to be fixed in the initial iOS 14 launch. The iOS 14.0.1 update is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. ...

Apple's iPhone 12 Event Could Happen on October 13 Based on Rumors From Mobile Operators

Wednesday September 23, 2020 11:51 am PDT by
Apple's upcoming iPhone-centric event could perhaps be held on Tuesday, October 13, according to information shared with MacRumors by an employee at a UK cellular carrier. There's no way for us to confirm the dates at this point in time nor are we sure on the credibility of the source, but even without a rumor, Tuesday, October 13 is a good guess based on Apple's historic launch timelines, ...

Apple Releases macOS Catalina 10.15.7 With Fixes for WiFi Bug, 27-Inch iMac Graphics Issues

Thursday September 24, 2020 10:32 am PDT by
Apple today released macOS Catalina 10.15.7, the latest update to the macOS Catalina software. macOS Catalina 10.15.7 fixes several major bugs that Mac users have been experiencing, and it comes a month after the latest macOS Catalina release. The ‌‌‌macOS Catalina‌‌‌ 10.15.6 Supplemental Update can be downloaded from the Mac App Store using the Update feature in the System...

Apple Designs Custom Face Mask for Corporate and Retail Employees [Updated with Unboxing]

Wednesday September 9, 2020 11:13 am PDT by
Apple's design team has created a new kind of protective mask that's being distributed to retail and corporate employees, reports Bloomberg. The mask is called the Apple Face Mask and it was developed in-house in Cupertino by the Engineering and Industrial Design teams at Apple. Last week, an Apple employee sent MacRumors an image of the mask design, which can be seen up above. The Apple ...

Video Offers Closer Look at Apple Face Mask

Friday September 25, 2020 5:25 am PDT by
YouTube channel Unbox Therapy has today shared a new video giving a closer look at Apple's reusable face masks for corporate and retail employees. Apple's own face mask was designed by the company's Engineering and Industrial Design teams amid the global health crisis for corporate and retail employees, and the boxes include Apple's famous "Designed by Apple in California" text. The...

Top Stories: iOS 14 Feature Tour, 'iPhone 12 mini' Rumors, Apple Watch Band Controversy

Saturday September 26, 2020 6:00 am PDT by
Things started to calm down a bit this week following last week's rush of media event, Apple Watch and iPad launches, and the release of iOS 14 and other operating updates. But that doesn't mean there wasn't still a lot of news, from digging deeper into iOS 14 to more iPhone 12 rumors to the uproar over trying to exchange band sizes on the new Apple Watch. On top of all of that, we heard...

Interest in iOS 14 Home Screen Ideas Helps Pinterest Break Daily Download Record

Wednesday September 23, 2020 4:37 am PDT by
Apple's introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest among users looking to customize their iPhone, and that has reportedly had a knock-on effect for Pinterest, whose iOS app has seen record downloads as users flock to its content seeking design inspiration. As reported by TechCrunch, App Store intelligence firm Apptopia was first to note the impact of ...