Apple is planning to open a retail store on the famous Avenue des Champs-Élysées in Paris, France, reports French site MacGeneration [Google Translate] citing information shared by French newspaper Le Figaro. Rumors about a store on Champs-Élysées have been circulating since 2012, but it appears Apple has finally secured a lease for a storefront on the famous avenue.

applestorechampselysees

Google Maps view of prospective Apple Store location, via MacGeneration

Apple is said to have signed a 12 year lease for a building at 114 avenue des Champs-Élysées in December of 2015. The store will reportedly encompass an area of 6,200 square meters, with offices located above the retail space.

At the current time, 114 avenue des Champs-Élysées is home to several shops and a law firm, but Apple has leased the entire building. According to Le Figaro, Apple will not open the Champs-Élysées store until 2018 or 2019 because it needs time to create a building plan with architectural design partner Norman Foster and obtain authorization for a remodel.

If a store does indeed open on Champs-Élysées, it will be the 20th Apple retail store in France.

Top Rated Comments

DanielSw Avatar
131 months ago
Nice of Apple to open new Apple stores, but it would be nicer if they opened Apple stores in new areas instead of populating countries that already have a ton of them available.
Apple's not running a charity. They put stores where there are markets to support them. For other less desirable areas they sell through Walmart, Best Buy, and Target.
Score: 5 Votes (Like | Disagree)
firewood Avatar
131 months ago
Money is just no object for Apple, is it?
Money is the object. Apple mints more revenue per square foot than the high end jewelry and fashion stores in the same neighborhoods. Just another investment with a positive return.
Score: 5 Votes (Like | Disagree)
garirry Avatar
131 months ago
Nice of Apple to open new Apple stores, but it would be nicer if they opened Apple stores in new areas instead of populating countries that already have a ton of them available.
Score: 2 Votes (Like | Disagree)
macs4nw Avatar
131 months ago
Money is the object. Apple mints more revenue per square foot than the high end jewelry and fashion stores in the same neighborhoods. Just another investment with a positive return.
http://idioms.thefreedictionary.com/money+is+no+object
Score: 1 Votes (Like | Disagree)
Kajje Avatar
131 months ago
Myeongdong Seoul, Causeway Bay Hong Kong, Fifth Avenue New York, Regent Street London, Bahnhofstrasse Zurich, Ginza Tokyo and now Champs Elysees Paris.

Every single one of these are worlds absolute top and most expensive shopping locations on level of rental prices.

While @firewood is correct indeed on the fact that Apple stores are generating a huge load of revenue per sq foot, these locations are not about revenue.

Quoting Damian Lewis on Showtime's Billions: What's the point of having so much FU-money if I never can say FU?

These are statement locations, a reinforcement of Apple's plan to market fashion products rather than anything else.
People should buy an iPhone for the fashion statement. The fact it's just a fantastic device with great technology is just a bonus.
Score: 1 Votes (Like | Disagree)
manu chao Avatar
131 months ago
How many flagship stores does Apple have in France?

I ask, because the Champs-Élysées has been a tourist trap for ages, and for the most, flagship Apple stores have been on or near major tourist traps, if not in major tourist trap cities..

BL.
They have two stores in Paris itself (one in an underground shopping area below the Louvre, and one near the opera which is their flagship store for Paris). They have another six stores in the greater Paris region (but they are all mall-type stores). Of the remaining eleven stores in France, four could be called flagship stores (in that they have high ceilings and have a nice storefront to the street): Lille, Strasbourg, Aix-en-Provence, and Bordeaux. You can see the full listing at: www.apple.com/fr/retail/storelist ('http://www.apple.com/fr/retail/storelist/') (a URL in which you can substitute the country code for France with that of other countries to get respective lists, eg, www.apple.com/de/retail/storelist ('http://www.apple.com/de/retail/storelist/')).
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Logo Spotlight

Apple Expected to Unveil Five All-New Products This Year

Wednesday January 21, 2026 10:54 am PST by
In addition to updating many of its existing products, Apple is expected to unveil five all-new products this year, including a smart home hub, a Face ID doorbell, a MacBook with an A18 Pro chip, a foldable iPhone, and augmented reality glasses. Below, we have recapped rumored features for each product. Smart Home Hub Apple home hub (concept) Apple's long-rumored smart home hub should...
airpods pro 3 purple

New, Higher End AirPods Pro Coming This Year

Tuesday January 20, 2026 9:05 am PST by
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest. Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...
airtag prime day 2

Apple Developing AirTag-Sized AI Pin With Dual Cameras

Wednesday January 21, 2026 12:31 pm PST by
Apple is working on a small, wearable AI pin equipped with multiple cameras, a speaker, and microphones, reports The Information. If it actually launches, the AI pin will likely run the new Siri chatbot that Apple plans to unveil in iOS 27. The pin is said to be similar in size to an AirTag, with a thin, flat, circular disc shape. It has an aluminum and glass shell, and two cameras at the...
smaller dynamic island iphone 18 pro Filip Vabrous%CC%8Cek

iPhone 18 Pro Leak: Smaller Dynamic Island, No Top-Left Camera Cutout

Tuesday January 20, 2026 2:34 am PST by
Over the last few months, rumors around the iPhone 18 Pro's front-panel design have been conflicted, with some supply-chain leaks pointing to under-display Face ID, reports suggesting a top-left hole-punch camera, and debate over whether the familiar Dynamic Island will shrink, shift, or disappear entirely. Today, Weibo-based leaker Instant Digital shared new details that appear to clarify the ...
M5 MacBook Pro

MacBook Pro to Receive Up to Six New Features by Next Year

Thursday January 22, 2026 9:31 am PST by
Apple is expected to release MacBook Pro models with M5 Pro and M5 Max chips soon, but you might want to pass on them, as bigger changes are around the corner. It has been reported that the MacBook Pro will be receiving a major redesign in late 2026 or in 2027. Six new features have been rumored so far, including an OLED display, touch capabilities, a Dynamic Island, M6 Pro and M6 Max chips...