Apple is planning to open a retail store on the famous Avenue des Champs-Élysées in Paris, France, reports French site MacGeneration [Google Translate] citing information shared by French newspaper Le Figaro. Rumors about a store on Champs-Élysées have been circulating since 2012, but it appears Apple has finally secured a lease for a storefront on the famous avenue.

applestorechampselysees

Google Maps view of prospective Apple Store location, via MacGeneration

Apple is said to have signed a 12 year lease for a building at 114 avenue des Champs-Élysées in December of 2015. The store will reportedly encompass an area of 6,200 square meters, with offices located above the retail space.

At the current time, 114 avenue des Champs-Élysées is home to several shops and a law firm, but Apple has leased the entire building. According to Le Figaro, Apple will not open the Champs-Élysées store until 2018 or 2019 because it needs time to create a building plan with architectural design partner Norman Foster and obtain authorization for a remodel.

If a store does indeed open on Champs-Élysées, it will be the 20th Apple retail store in France.

Top Rated Comments

DanielSw Avatar
130 months ago
Nice of Apple to open new Apple stores, but it would be nicer if they opened Apple stores in new areas instead of populating countries that already have a ton of them available.
Apple's not running a charity. They put stores where there are markets to support them. For other less desirable areas they sell through Walmart, Best Buy, and Target.
Score: 5 Votes (Like | Disagree)
firewood Avatar
130 months ago
Money is just no object for Apple, is it?
Money is the object. Apple mints more revenue per square foot than the high end jewelry and fashion stores in the same neighborhoods. Just another investment with a positive return.
Score: 5 Votes (Like | Disagree)
garirry Avatar
130 months ago
Nice of Apple to open new Apple stores, but it would be nicer if they opened Apple stores in new areas instead of populating countries that already have a ton of them available.
Score: 2 Votes (Like | Disagree)
macs4nw Avatar
130 months ago
Money is the object. Apple mints more revenue per square foot than the high end jewelry and fashion stores in the same neighborhoods. Just another investment with a positive return.
http://idioms.thefreedictionary.com/money+is+no+object
Score: 1 Votes (Like | Disagree)
Kajje Avatar
130 months ago
Myeongdong Seoul, Causeway Bay Hong Kong, Fifth Avenue New York, Regent Street London, Bahnhofstrasse Zurich, Ginza Tokyo and now Champs Elysees Paris.

Every single one of these are worlds absolute top and most expensive shopping locations on level of rental prices.

While @firewood is correct indeed on the fact that Apple stores are generating a huge load of revenue per sq foot, these locations are not about revenue.

Quoting Damian Lewis on Showtime's Billions: What's the point of having so much FU-money if I never can say FU?

These are statement locations, a reinforcement of Apple's plan to market fashion products rather than anything else.
People should buy an iPhone for the fashion statement. The fact it's just a fantastic device with great technology is just a bonus.
Score: 1 Votes (Like | Disagree)
manu chao Avatar
130 months ago
How many flagship stores does Apple have in France?

I ask, because the Champs-Élysées has been a tourist trap for ages, and for the most, flagship Apple stores have been on or near major tourist traps, if not in major tourist trap cities..

BL.
They have two stores in Paris itself (one in an underground shopping area below the Louvre, and one near the opera which is their flagship store for Paris). They have another six stores in the greater Paris region (but they are all mall-type stores). Of the remaining eleven stores in France, four could be called flagship stores (in that they have high ceilings and have a nice storefront to the street): Lille, Strasbourg, Aix-en-Provence, and Bordeaux. You can see the full listing at: www.apple.com/fr/retail/storelist ('http://www.apple.com/fr/retail/storelist/') (a URL in which you can substitute the country code for France with that of other countries to get respective lists, eg, www.apple.com/de/retail/storelist ('http://www.apple.com/de/retail/storelist/')).
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
macOS Tahoe 26 Thumb

Apple Releases macOS Tahoe 26.2 With Edge Light

Friday December 12, 2025 10:08 am PST by
Apple today released macOS Tahoe 26.2, the second major update to the macOS Tahoe operating system that came out in September. macOS Tahoe 26.2 comes five weeks after Apple released macOS Tahoe 26.1. Mac users can download the macOS Tahoe update by using the Software Update section of System Settings. macOS Tahoe 26.2 includes Edge Light, a feature that illuminates your face with soft...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
ipados 26 1 slide over

Apple Releases iPadOS 26.2 With Multitasking Improvements

Friday December 12, 2025 10:09 am PST by
Apple today released iPadOS 26.2, the second major update to the iPadOS 26 operating system released in September. iPadOS 26.2 comes a month after iPadOS 26.1. The new software can be downloaded on eligible iPads over-the-air by going to Settings > General > Software Update. iPadOS 26.2 continues with the multitasking improvements that were added with iPadOS 26.1. You can now drag and...
bug security vulnerability issue fix larry

Update Now: iOS 26.2 Fixes 20+ Security Vulnerabilities

Friday December 12, 2025 11:11 am PST by
Apple today released iOS 26.2, iPadOS 26.2, and macOS 26.2, all of which introduce new features, bug fixes, and security improvements. Apple says that the updates address over 20 vulnerabilities, including two bugs that are known to have been actively exploited. There are a pair of WebKit vulnerabilities that could allow maliciously crafted web content to execute code or cause memory...