Apple Hosting In-Store Art and Photography Workshops Beginning Next Month

Apple has announced plans for in-store art workshops to give customers "at all skill levels" some hands-on time with image capturing and art-centric apps (via CNET). The classes aim to not only instruct attendees on photography techniques like long exposures and light trails, but will equip them with various iPhone and iPad accessories in attempting to introduce new and creative ways to take photos and create artwork on an Apple device.

start something new artwork

A painting part of Apple's "Start Something New" campaign

"We'll help you try out various accessories and techniques -- like long exposure for light trails, using Time-lapse to show progression, or getting up close with nature using a macro lens," Apple said in a statement. "Then, we'll explore artistic ways to adjust and edit your photos, so you can create a work of art, find your style, or just improve your skills."

In addition to an iPhone-focused photography session, Apple Stores will offer an iPad workshop centered around drawing and painting on the tablet. The company didn't give any detail as to whether the workshops will require specific iPhone and iPad models, but there's a good chance that the improved 12-megapixel camera on the iPhone 6s and Apple Pencil support on the iPad Pro will be a big focus.

The workshops are the newest addition to Apple's "Start Something New" campaign, which it has introduced coinciding with the New Year holiday over the past few years. The campaign features a collection of artwork -- including paintings, photos, drawings, and even short films -- that were all created using Apple products and accessories. Apple has yet to set a start date for the in-store workshops, but promised that each Apple Store around the world would be joining in on offering the creative sessions.

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Top Rated Comments

Westside guy Avatar
110 months ago
Cool, a photography workshop. Maybe they'll also talk about their pro software offering, Apertur... oh wait.
Score: 8 Votes (Like | Disagree)
ApfelKuchen Avatar
110 months ago
Does anybody think real oil on canvas painting will survive?
Sure! Everything survives, even if it's pursued by a small number of individuals. Workshops of this sort are aimed at "creativity for all," using the tools that are readily at hand. I seriously doubt this diverts people from other, less-accessible forms. If anything, the more amateurs there are pursuing the arts, the more people there are in a position to appreciate the art of others. Those who pursue a career in fine arts tend to explore "challenging" media, in part because it's easier to distinguish oneself from the crowd.
Score: 3 Votes (Like | Disagree)
username: Avatar
110 months ago
Does anybody think real oil on canvas painting will survive?
Definitely! Just as the hard copy book will survive, and the printed photograph will survive. People still love printing photos even though there is no practical reason to do so, it is aesthetically pleasing and comforting to have photos in frames around the house, just as art in different forms, sculptures, oil paintings drawings, etc. evoke different feelings.
Score: 2 Votes (Like | Disagree)
SBlue1 Avatar
110 months ago
Does anybody think real oil on canvas painting will survive?
I have two big oil paintings in my living room. Why do you think things like this will not survive?
Score: 1 Votes (Like | Disagree)