Apple Shares New 'The Future of Television' Apple TV Ad

Continuing on with its Apple TV promotions, Apple today shared a new Apple TV ad entitled "The Future of Television." The ad, like other Apple TV ads, features brightly colored television test pattern bars that serve as a background for quick peeks at the TV shows and movies available on the device.

There are glimpses of television shows like The Muppets, The Simpsons, The Late Show with Stephen Colbert, House of Cards, Orange is the New Black, and Game of Thrones. Movies featured include The Martian, The Grand Budapest Hotel, Ant Man, Inside Out and The Wizard of Oz.

The ad also highlights the search tools available on the Apple TV, its Siri capabilities, Apple Music, and the tvOS App Store. Several games are featured, including Disney Infinity 3.0 and Guitar Hero. The ad ends with the video title: "The future of television."


Since its October launch, Apple has been promoting the Apple TV through similar quick ads shown on television, colorful billboards that are displayed across a number of cities, web ads, and a social media campaign.

Apple has been focusing heavily on highlighting the array of content that's available through the device via its App Store, which is fitting as news just hit today suggesting its own streaming television plans have been shelved. Due to an inability to secure deals for its rumored web-based streaming service, Apple is said to be focusing instead on its tvOS App Store, which serves as a conduit for media companies to sell their content to Apple customers.

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Top Rated Comments

gugy Avatar
70 months ago
Simple and nice. I love the color bar concept and transitions. As a motion designer I give Apple thumbs up. Well executed.
Score: 6 Votes (Like | Disagree)
trifid Avatar
70 months ago
The future of the way we consume content is through apps. More and more we watch tv on our time instead of when it's scheduled.
DVR has existed for more than a decade and I've been consuming content on my time. Nothing new here. Apps have existed on roku, amazon fire, etc, what exactly is different on apple tv? Do you see this future campaign doesn't have much weight if any without that streaming content deal with CBS that Apple couldn't secure?

In fact actually having Apps on Apple TV is worse than DVR, because even though you can access on demand content, many times they'll force ads on you. Whereas with DVR you can skip through ads.

It's not the future, it's the past, a time when you were forced to watch ads ;)
Score: 5 Votes (Like | Disagree)
MvdM Avatar
70 months ago
I hope 'The Future of TV' will have bluetooth keyboard support.
Score: 5 Votes (Like | Disagree)
brendu Avatar
70 months ago
I really like this commercial. I'm not gonna go replacing my third gen Apple TVs anytime soon but IMO it's one of a series of much better advertisements from Apple recently.
Score: 5 Votes (Like | Disagree)
developer13245 Avatar
70 months ago
Glad I got my apple TV for a buck... I like the lightning cable it came with the most. :)

Dave: Siri, show me the newest action games.
Siri: I'm sorry, Dave. I'm afraid I can't do that.
Dave: What's the problem?
Siri: I think you know what the problem is just as well as I do.
Dave: What are you talking about, Siri?
Siri: This mission is too important for me to allow you to jeopardize it.
Dave: I don't know what you're talking about, Siri.
Siri: I can't show you things you are not supposed to see.
Dave: What am I not supposed to see? I was told I would have a choice of what I see?
Siri: You really didn't believe that? Did you?
Score: 4 Votes (Like | Disagree)
frisken Avatar
70 months ago
I hope 'The Future of TV' will have bluetooth keyboard support.
I think what you're after is called a computer.
Score: 4 Votes (Like | Disagree)

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