Apple Shares New 'The Future of Television' Apple TV Ad

Continuing on with its Apple TV promotions, Apple today shared a new Apple TV ad entitled "The Future of Television." The ad, like other Apple TV ads, features brightly colored television test pattern bars that serve as a background for quick peeks at the TV shows and movies available on the device.

There are glimpses of television shows like The Muppets, The Simpsons, The Late Show with Stephen Colbert, House of Cards, Orange is the New Black, and Game of Thrones. Movies featured include The Martian, The Grand Budapest Hotel, Ant Man, Inside Out and The Wizard of Oz.

The ad also highlights the search tools available on the Apple TV, its Siri capabilities, Apple Music, and the tvOS App Store. Several games are featured, including Disney Infinity 3.0 and Guitar Hero. The ad ends with the video title: "The future of television."


Since its October launch, Apple has been promoting the Apple TV through similar quick ads shown on television, colorful billboards that are displayed across a number of cities, web ads, and a social media campaign.

Apple has been focusing heavily on highlighting the array of content that's available through the device via its App Store, which is fitting as news just hit today suggesting its own streaming television plans have been shelved. Due to an inability to secure deals for its rumored web-based streaming service, Apple is said to be focusing instead on its tvOS App Store, which serves as a conduit for media companies to sell their content to Apple customers.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

gugy Avatar
110 months ago
Simple and nice. I love the color bar concept and transitions. As a motion designer I give Apple thumbs up. Well executed.
Score: 6 Votes (Like | Disagree)
trifid Avatar
110 months ago
The future of the way we consume content is through apps. More and more we watch tv on our time instead of when it's scheduled.
DVR has existed for more than a decade and I've been consuming content on my time. Nothing new here. Apps have existed on roku, amazon fire, etc, what exactly is different on apple tv? Do you see this future campaign doesn't have much weight if any without that streaming content deal with CBS that Apple couldn't secure?

In fact actually having Apps on Apple TV is worse than DVR, because even though you can access on demand content, many times they'll force ads on you. Whereas with DVR you can skip through ads.

It's not the future, it's the past, a time when you were forced to watch ads ;)
Score: 5 Votes (Like | Disagree)
MvdM Avatar
110 months ago
I hope 'The Future of TV' will have bluetooth keyboard support.
Score: 5 Votes (Like | Disagree)
brendu Avatar
110 months ago
I really like this commercial. I'm not gonna go replacing my third gen Apple TVs anytime soon but IMO it's one of a series of much better advertisements from Apple recently.
Score: 5 Votes (Like | Disagree)
developer13245 Avatar
110 months ago
Glad I got my apple TV for a buck... I like the lightning cable it came with the most. :)

Dave: Siri, show me the newest action games.
Siri: I'm sorry, Dave. I'm afraid I can't do that.
Dave: What's the problem?
Siri: I think you know what the problem is just as well as I do.
Dave: What are you talking about, Siri?
Siri: This mission is too important for me to allow you to jeopardize it.
Dave: I don't know what you're talking about, Siri.
Siri: I can't show you things you are not supposed to see.
Dave: What am I not supposed to see? I was told I would have a choice of what I see?
Siri: You really didn't believe that? Did you?
Score: 4 Votes (Like | Disagree)
frisken Avatar
110 months ago
I hope 'The Future of TV' will have bluetooth keyboard support.
I think what you're after is called a computer.
Score: 4 Votes (Like | Disagree)

Popular Stories

iphone se 4 modified flag edges

When to Expect the Next iPhone SE to Launch

Friday May 17, 2024 2:03 pm PDT by
It has been over two years since Apple released the third-generation iPhone SE, and rumors continue to surface about a new model. The latest word comes from The Information, which today reported that Apple plans to release a new iPhone SE with a design similar to the standard iPhone 14 in the spring of 2025. If this rumor is accurate, the iPhone SE would finally gain Face ID and a notch...
iOS 17

iOS 17.5 Bug May Also Resurface Deleted Photos on Wiped, Sold Devices [Updated]

Friday May 17, 2024 12:24 pm PDT by
A bug in iOS 17.5 is apparently causing photos that have been deleted to reappear, and the issue seems to impact even iPhones and iPads that have been erased and sold off to other people. A Reddit user wiped an iPad following Apple's guidelines in September of 2023 before selling it off to a friend. That friend updated the iPad to iPadOS 17.5 this week, and began seeing the Reddit user's old ...
iphone se 4 modified flag edges

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...
iPhone 16 Camera Lozenge 2 Perspective

iPhone 16 Lineup Rumored to Come in These Two New Colors

Sunday May 19, 2024 11:08 am PDT by
Apple analyst Ming-Chi Kuo today outlined his expectations for the iPhone 16 lineup's color options, revealing that two new colors should replace two of the existing shades. Kuo outlined his expectations in a post on X (formerly Twitter) earlier today. He believes that the iPhone 16 Pro and iPhone 16 Pro Max will be available in black, white or silver, gray or "Natural Titanium," and rose....
oled m4 ipad pro grainy display reports

OLED iPad Pro Users Report 'Grainy' Displays, But It May Not Be a Defect

Friday May 17, 2024 5:57 am PDT by
Some new M4 iPad Pro models are exhibiting a visible static grain pattern across the OLED display, according to several user reports on Reddit (1, 2, 3) and the MacRumors Forums. Image credit: MacRumors user bk215 Users who see the grain generally report that it is most noticeable in dark environments with the display set at a low to medium brightness while viewing content with gray or muted...