Apple Planning International Expansion of 'Personal Pickup' Service

Apple is training retail employees in Australia, France, United Kingdom and other countries for the international launch of Personal Pickup, a service that enables customers to place an order on the Apple Online Store or Apple Store app and pick it up at any Apple Retail Store within an hour, according to sources.

shop_with_specialist_large
Apple is planning to roll out Personal Pickup internationally as early as November, possibly alongside the launch of the iPad Pro, but could push back the plans until later this year or beyond, according to sources. Apple did not immediately respond when reached for comment.

Personal Pickup, which launched exclusively in the U.S. in 2011, is available for a wide range of products including Macs, iPhones, iPads, Apple TVs and the Apple Watch. Apple notifies customers via email or text message when their order is available for in-store pickup, at which point they can pick it up with a valid photo ID.

Personal-Pickup
The global expansion of Personal Pickup is likely another move orchestrated by Apple retail chief Angela Ahrendts, as she continues to bridge the gap between Apple's online and retail store shopping experiences. Apple has opened over 460 retail stores in 18 countries since May 2001, with nearly 200 located outside the U.S.

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
apple wallet drivers license feature iPhone 15 pro

Two More U.S. States Commit to Offering iPhone Driver's Licenses in Apple Wallet App

Thursday November 20, 2025 8:21 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...
android iphone airdrop quickshare

iPhone Users Can Now AirDrop Files to Android Devices

Thursday November 20, 2025 9:47 am PST by
Google today announced a new cross-platform feature that allows for file sharing between iPhone and Android users. With AirDrop on the iPhone and QuickShare on Pixel 10 devices, there is a new file transfer function available. The file sharing option works on Apple devices that include iPhone, iPad, and Mac, along with the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Fold....

Top Rated Comments

Benjamin Frost Avatar
131 months ago
Do we get to choose that girl as our personal pickup, I wonder?
Score: 7 Votes (Like | Disagree)
justperry Avatar
131 months ago
Why is she holding that iPad ?
Why does she wear a t-shirt with an Apple logo on it. :rolleyes:
Score: 4 Votes (Like | Disagree)
SabaGuy Avatar
131 months ago
Personal Pickup is a great service. But if your item is in stock, why should it take 1 hour before it's available for pickup?
Score: 4 Votes (Like | Disagree)
Apple Corps Avatar
131 months ago
Personal pickups go to the front of the queue.
No - it is more like you go to the head of the quagmire. Sounds nice in theory, in practice, you get passed off to different staff. Waaaaaaay overrated "service".
Score: 3 Votes (Like | Disagree)
pjarvi Avatar
131 months ago
friend of mine said it totally sucks cuz u r still left in the same line as people just waiting for whatever.
I used this on Friday to pickup a game controller for the ATV4, my experience was:

-Ordered the controller on my iPhone using the Apple Store app while at work, TouchID for ApplePay
-Walked approx. 5 feet into the front of the store where a store representative was standing
-Store rep greeted me and asked if I needed any assistance
-Informed the rep I was there to pickup an online order
-Rep directed me to another rep 4 feet to my left (no line)
-Rep #2 asked if I had the email with me which indicated my item was ready for pickup
-Brought up the email on my iPhone, zoomed in on the Qcode in the email
-Rep #2 scanned the Qcode, verified the details and submitted the request to rep #3
-Rep #3 came from the stock room with the item to rep #2, took approx. 3 minutes (store was busy)
-Rep #2 bagged the item, had me sign for it, and asked if I wanted an email receipt
-Walked out of the store with my item
Score: 3 Votes (Like | Disagree)
Benjamin Frost Avatar
131 months ago
Tell me about it. Recently spent 30 minutes in there just waiting to see a sales person. All I wanted was an iPad case. Why on earth they can't just have regular tills for people buying small items is beyond me.
Quite agree.

Can't stand having to scan the shop for a free salesman. Just give me a till and let me queue. No thinking required.
Score: 2 Votes (Like | Disagree)