Apple's Latest Apple Watch Ads Showcase Siri, Apple Music, Apple Pay and More

Apple today released a new series of short 15 second ads, all of which highlight different Apple Watch features like Siri, Apple Music, Apple Pay, notifications, fitness tracking, and more.

In the ad titled "Skate," a group of skaters use Apple Pay to buy ice cream, while in "Travel," the Apple Watch's Wallet app is used to display a boarding pass.


In the "Play" ad, the Apple Watch is used to make a bid on eBay while its wearer is also playing the piano, and in "Kiss," two people about to kiss are interrupted by a notification for an Uber arrival, which is dismissed so the moment can quickly continue.


"Dance" showcases Siri and Apple Music, depicting a guy dancing around after asking Siri to play 80s music, while "Move" highlights the activity tracking capabilities of the Apple Watch.


"Style" is the sole ad that stands out from the other ads that show the Apple Watch in action, as it focuses on the different band options for the Apple Watch.


All of the videos depict the Apple Watch in use while on the go or performing other tasks, giving examples of how it fits into daily life in an unobtrusive way to make mundane tasks easier. The seven new ads that have been released today are the second wave in the latest Apple Watch ad series, which previously featured six similar short ads that were released two weeks after watchOS 2 launched. The full set of ads is available on Apple's YouTube channel.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...

Top Rated Comments

QCassidy352 Avatar
131 months ago
The "kiss" ad is truly bizarre: "Buy our product so that intimate moments can be interrupted by alert tones!"
Score: 17 Votes (Like | Disagree)
pat500000 Avatar
131 months ago
A homeless person could make these kinds of ads.
Score: 15 Votes (Like | Disagree)
appledefenceforce Avatar
131 months ago
Loving the style of the new ads.

To haters: ok you don't like them. Move along.
Score: 12 Votes (Like | Disagree)
RockSpider Avatar
131 months ago
Boy they're sure spending a lot of money promoting these useless things, when even Scott Stein, one of Apples biggest fanboys says they're not all that great, they can't be too good.
Score: 11 Votes (Like | Disagree)
taptic Avatar
131 months ago
Loving the style of the new ads.

To haters: ok you don't like them. Move along.
You could've at least waited for the haters to arrive before commenting!
Score: 11 Votes (Like | Disagree)
myrtlebee Avatar
131 months ago
Probably trying to push sales since they don't seem all that great.

When I went and purchased an Apple Watch at the Apple Store (which is always packed), I went up to the table with the Apple Watch display and no other customers were around it. The only table like that in the store.

Managed to flag an employee over and he opened the drawer with the Apple Watches in it and could not turn any of them on. He thought they were out of power. Surprised, I said - am I really the first customer who has wanted to try one on today, and he said yes he thought I was. Mind you, this was 3:45pm in the afternoon. After consulting with another employee he found out he had to double tap the power button on the watch to turn them on.

I was there for another 45 minutes because the first Watch given to me was scratched, and the second needed to be charged for a good amount of time before being set up (also had a loose power button). In that entire time no other customer did anything but glance at the Watch table.

Brought the watch home and thought it over - this was an attractive product, but not a terribly useful one. It was also very fiddly in my opinion in terms of interface. But more than anything, and my reason for returning it, was that it was simply not worth its price. I think Apple needed a cheaper entry level watch. It also doesn't make much sense to me that the only difference between models is materials and someone paying for the most expensive watch does not get any extra functionality in return.
Score: 10 Votes (Like | Disagree)