Apple's Latest Apple Watch Ads Showcase Siri, Apple Music, Apple Pay and More

Apple today released a new series of short 15 second ads, all of which highlight different Apple Watch features like Siri, Apple Music, Apple Pay, notifications, fitness tracking, and more.

In the ad titled "Skate," a group of skaters use Apple Pay to buy ice cream, while in "Travel," the Apple Watch's Wallet app is used to display a boarding pass.


In the "Play" ad, the Apple Watch is used to make a bid on eBay while its wearer is also playing the piano, and in "Kiss," two people about to kiss are interrupted by a notification for an Uber arrival, which is dismissed so the moment can quickly continue.


"Dance" showcases Siri and Apple Music, depicting a guy dancing around after asking Siri to play 80s music, while "Move" highlights the activity tracking capabilities of the Apple Watch.


"Style" is the sole ad that stands out from the other ads that show the Apple Watch in action, as it focuses on the different band options for the Apple Watch.


All of the videos depict the Apple Watch in use while on the go or performing other tasks, giving examples of how it fits into daily life in an unobtrusive way to make mundane tasks easier. The seven new ads that have been released today are the second wave in the latest Apple Watch ad series, which previously featured six similar short ads that were released two weeks after watchOS 2 launched. The full set of ads is available on Apple's YouTube channel.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
google pixel 10

Switching Between iPhone and Android Will Get Easier With New Apple and Google Collaboration

Monday December 8, 2025 11:10 am PST by
Apple and Google are teaming up to make it easier for users to switch between iPhone and Android smartphones, according to 9to5Google. There is a new Android Canary build available today that simplifies data transfer between two smartphones, and Apple is going to implement the functionality in an upcoming iOS 26 beta. Apple already has a Move to iOS app for transferring data from an Android...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
Apple Fitness Plus expansion hero

Apple Fitness+ Coming to 28 New Regions With Digital Voice Dubbing

Monday December 8, 2025 6:19 am PST by
Apple today announced that Fitness+ is expanding to 28 new markets on December 15 in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre. Apple Fitness+ will become available in Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions on December 15, with Japan scheduled to follow early next year....

Top Rated Comments

QCassidy352 Avatar
132 months ago
The "kiss" ad is truly bizarre: "Buy our product so that intimate moments can be interrupted by alert tones!"
Score: 17 Votes (Like | Disagree)
pat500000 Avatar
132 months ago
A homeless person could make these kinds of ads.
Score: 15 Votes (Like | Disagree)
appledefenceforce Avatar
132 months ago
Loving the style of the new ads.

To haters: ok you don't like them. Move along.
Score: 12 Votes (Like | Disagree)
RockSpider Avatar
132 months ago
Boy they're sure spending a lot of money promoting these useless things, when even Scott Stein, one of Apples biggest fanboys says they're not all that great, they can't be too good.
Score: 11 Votes (Like | Disagree)
taptic Avatar
132 months ago
Loving the style of the new ads.

To haters: ok you don't like them. Move along.
You could've at least waited for the haters to arrive before commenting!
Score: 11 Votes (Like | Disagree)
myrtlebee Avatar
132 months ago
Probably trying to push sales since they don't seem all that great.

When I went and purchased an Apple Watch at the Apple Store (which is always packed), I went up to the table with the Apple Watch display and no other customers were around it. The only table like that in the store.

Managed to flag an employee over and he opened the drawer with the Apple Watches in it and could not turn any of them on. He thought they were out of power. Surprised, I said - am I really the first customer who has wanted to try one on today, and he said yes he thought I was. Mind you, this was 3:45pm in the afternoon. After consulting with another employee he found out he had to double tap the power button on the watch to turn them on.

I was there for another 45 minutes because the first Watch given to me was scratched, and the second needed to be charged for a good amount of time before being set up (also had a loose power button). In that entire time no other customer did anything but glance at the Watch table.

Brought the watch home and thought it over - this was an attractive product, but not a terribly useful one. It was also very fiddly in my opinion in terms of interface. But more than anything, and my reason for returning it, was that it was simply not worth its price. I think Apple needed a cheaper entry level watch. It also doesn't make much sense to me that the only difference between models is materials and someone paying for the most expensive watch does not get any extra functionality in return.
Score: 10 Votes (Like | Disagree)