Apple's Latest Apple Watch Ads Showcase Siri, Apple Music, Apple Pay and More

Apple today released a new series of short 15 second ads, all of which highlight different Apple Watch features like Siri, Apple Music, Apple Pay, notifications, fitness tracking, and more.

In the ad titled "Skate," a group of skaters use Apple Pay to buy ice cream, while in "Travel," the Apple Watch's Wallet app is used to display a boarding pass.


In the "Play" ad, the Apple Watch is used to make a bid on eBay while its wearer is also playing the piano, and in "Kiss," two people about to kiss are interrupted by a notification for an Uber arrival, which is dismissed so the moment can quickly continue.


"Dance" showcases Siri and Apple Music, depicting a guy dancing around after asking Siri to play 80s music, while "Move" highlights the activity tracking capabilities of the Apple Watch.


"Style" is the sole ad that stands out from the other ads that show the Apple Watch in action, as it focuses on the different band options for the Apple Watch.


All of the videos depict the Apple Watch in use while on the go or performing other tasks, giving examples of how it fits into daily life in an unobtrusive way to make mundane tasks easier. The seven new ads that have been released today are the second wave in the latest Apple Watch ad series, which previously featured six similar short ads that were released two weeks after watchOS 2 launched. The full set of ads is available on Apple's YouTube channel.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
iOS 26

What to Expect From Apple This December: iOS 26.3 Beta, Replay 2025, and More

Monday December 1, 2025 8:40 am PST by
The calendar has turned to December, and the quieter year-end holiday season is now upon us. Nevertheless, we can still expect a few things from Apple this month. Apple previously announced that iOS 26.2 will be released to the general public in December, and we can expect corresponding updates to be released as well, including iPadOS 26.2, macOS 26.2, watchOS 26.2, tvOS 26.2, and visionOS...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....

Top Rated Comments

QCassidy352 Avatar
132 months ago
The "kiss" ad is truly bizarre: "Buy our product so that intimate moments can be interrupted by alert tones!"
Score: 17 Votes (Like | Disagree)
pat500000 Avatar
132 months ago
A homeless person could make these kinds of ads.
Score: 15 Votes (Like | Disagree)
appledefenceforce Avatar
132 months ago
Loving the style of the new ads.

To haters: ok you don't like them. Move along.
Score: 12 Votes (Like | Disagree)
RockSpider Avatar
132 months ago
Boy they're sure spending a lot of money promoting these useless things, when even Scott Stein, one of Apples biggest fanboys says they're not all that great, they can't be too good.
Score: 11 Votes (Like | Disagree)
taptic Avatar
132 months ago
Loving the style of the new ads.

To haters: ok you don't like them. Move along.
You could've at least waited for the haters to arrive before commenting!
Score: 11 Votes (Like | Disagree)
myrtlebee Avatar
132 months ago
Probably trying to push sales since they don't seem all that great.

When I went and purchased an Apple Watch at the Apple Store (which is always packed), I went up to the table with the Apple Watch display and no other customers were around it. The only table like that in the store.

Managed to flag an employee over and he opened the drawer with the Apple Watches in it and could not turn any of them on. He thought they were out of power. Surprised, I said - am I really the first customer who has wanted to try one on today, and he said yes he thought I was. Mind you, this was 3:45pm in the afternoon. After consulting with another employee he found out he had to double tap the power button on the watch to turn them on.

I was there for another 45 minutes because the first Watch given to me was scratched, and the second needed to be charged for a good amount of time before being set up (also had a loose power button). In that entire time no other customer did anything but glance at the Watch table.

Brought the watch home and thought it over - this was an attractive product, but not a terribly useful one. It was also very fiddly in my opinion in terms of interface. But more than anything, and my reason for returning it, was that it was simply not worth its price. I think Apple needed a cheaper entry level watch. It also doesn't make much sense to me that the only difference between models is materials and someone paying for the most expensive watch does not get any extra functionality in return.
Score: 10 Votes (Like | Disagree)