Flagship Apple Stores Outfitted With Interactive Tables to Highlight 3D Touch

Flagship Apple Stores in San Francisco and New York have been outfitted with new "Force Touch" tables, which are designed to show off the new 3D Touch feature on the iPhone 6s and 6s Plus. In these retail locations, there's a special table that houses iPhone 6s models.

When a 3D Touch force press gesture is used on the screen of one of the iPhones, which all display a fish, the table reacts to the pressure with a neat rippling water visual. The touch-enabled table can be seen in the video below from Grate App. (via 9to5Mac).


These tables are only in San Francisco and New York at the current time, but it's possible Apple could install them in additional stores around the world as part of an iPhone 6s promotional effort. The fish theme of the table and iPhone duo is also used on the iPhone 6s and 6s Plus boxes and in their live wallpapers.

Apple calls 3D Touch, the flagship feature of the iPhone 6s and 6s Plus, the "next generation" of Multi-Touch. 3D Touch enables new pressure based gestures, allowing users to "Peek" at content link links in Messages or Mail with a light press and "Pop" into that content with a longer press. 3D Touch also includes Quick Actions for accessing app content directly from a press on an app icon on the Home screen.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

Top Rated Comments

Fzang Avatar
132 months ago
So that's where the first mythical Microsoft Surfaces ended up.
Score: 17 Votes (Like | Disagree)
JCrz Avatar
132 months ago
Can't wait to hear people complain that the table has only 16GB of storage.
Score: 13 Votes (Like | Disagree)
SchneiderMan Avatar
132 months ago
Weak presentation of Force Touch.
Score: 7 Votes (Like | Disagree)
MH01 Avatar
132 months ago
Looking at the video, it's not actually force touch, people are just touching the screen without activating force touch to get the ripple effect.

Nice gimmick, and very nice setup, but would have been good to actually experience force touch .
Score: 4 Votes (Like | Disagree)
supertomtom Avatar
132 months ago
I doubt the general public, after playing with the ripple effects, would know the difference between 3D touch and the old school ripple effects of those old koi pond apps using just regular capacitive touch that had been around since the iPhone 3G.

Wish they would demonstrate real world benefits of 3D touch on the iOS instead. But at least it looked fun playing with the fish I guess :)
Score: 4 Votes (Like | Disagree)
PowerBook-G5 Avatar
132 months ago
So the only thing it does it wiggle the fish and ripple the water? I would have hoped that they would allow full access to the features of the phones, and show the rippling when 3D Touch is used in normal iOS operation.
Score: 4 Votes (Like | Disagree)