Jony Ive Discusses His Lasting Memory of Steve Jobs, New Role as Chief Design Officer
Today at the Vanity Fair New Establishment Summit, Jony Ive sat down with director JJ Abrams and film producer Brian Grazer in a panel titled "Changing Worlds, Inventing Worlds" and spoke about his lasting memory of Steve Jobs and his new role as Chief Design Officer.
Ive said he had messy feelings about Jobs when he died and knew of the "incredible complexity" of his attributes, but that in the four years since his death most of those attributes have receded. Since then, Ive believes he's been left with something that is "just him."
Quite honestly, what’s remained, I never would have predicted four years ago. What’s remained is almost unremarkable, but what’s remained is his very simple focus on trying to make something beautiful and great. And it really was simple. There wasn’t a grand plan of winning, or a very complicated agenda. That simplicity seemed almost childlike in its purity. And it’s true.
I don’t think I’ve ever seen anyone so happy, as I saw him—this very simple kind of joy—when he would realize, “This is actually working out. This could be great.” It was just the simplicity of that.
That simplicity stands in "stark contrast" to the way Jobs is being portrayed in films like the upcoming Steve Jobs, according to Ive. He notes that Jobs had a sense of civic responsibility to make something good that contributed to humanity and culture.
When asked about Jobs portrayal in Steve Jobs, Ive noted that he "didn't recognize this person at all." He went on to say that the way someone is portrayed can be "hijacked" by people who aren't close friends or family.
Ive also commented on his new role as Chief Design Officer, saying that he "should have done this years ago" and that he hasn't felt "this happy and creative in years and years." Ive's new role, which he officially assumed on July 1, allows him to be more hands-off with day-to-day operations in addition to focusing on new ideas and future initiatives. Ive's day-to-day management of the design team has been turned over to Alan Dye, vice president of user interface design, and Richard Howarth, vice president of industrial design.
Update: The full video of Jony Ive's appearance at the Vanity Fair Summit is now available on YouTube.
Popular Stories
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why.
In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro.
The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta.
Registered developers can download the new beta software through the Settings app on each device.
The revised beta addresses an...
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March.
As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
Apple today added M4 MacBook Air models to its refurbished store in the United States, making the latest MacBook Air devices available at a discounted price for the first time since they launched earlier this year.
Both 13-inch and 15-inch MacBook Air models are available, with Apple offering multiple capacities and configurations. The refurbished devices are discounted by approximately 15...
