Less than ten hours before the iPhone 6s and iPhone 6s Plus launch in Japan, at least one Apple Store in the country has begun setting up display models for customers to view. The new iPhones will go on sale in Japan at 8:00 AM local time on Friday just a few hours after the smartphones launch in Australia and New Zealand.
MacRumors reader Shawn DaSilva sent us a trio of photos and a video showing Apple retail employees installing the new iPhones at an Apple Store in Omotesando, Tokyo on Thursday evening. The new iPhones are also advertised on a digital banner spanning the length of the store.
Apple is no longer accepting pre-orders or in-store reservations in time for September 25, leaving lining up at an Apple Store as one of the only options to get a new iPhone on launch day. Apple is not allowing walk-in sales in China, Hong Kong, Japan and four tax-free U.S. states: Oregon, Delaware, New Hampshire and Alaska.
If you plan on waiting it out at an Apple Store, it is highly recommended that you reschedule any important plans tomorrow, as it can take several hours before you reach the front of the queue. In some cases, in-store stock of new iPhones may run out completely before you get a chance to buy one.
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why.
In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro.
The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
Thursday June 12, 2025 8:58 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta.
Registered developers can download the new beta software through the Settings app on each device.
The revised beta addresses an...
Thursday June 12, 2025 10:14 am PDT by Joe Rossignol
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March.
As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
Apple today added M4 MacBook Air models to its refurbished store in the United States, making the latest MacBook Air devices available at a discounted price for the first time since they launched earlier this year.
Both 13-inch and 15-inch MacBook Air models are available, with Apple offering multiple capacities and configurations. The refurbished devices are discounted by approximately 15...
If you plan on waiting it out at an Apple Store ('https://www.macrumors.com/how-to/purchase-iphone-6s-launch-day-store/'), it is highly recommended that you reschedule any important plans tomorrow, as it can take several hours before you reach the front of the queue. In some cases, in-store stock of new iPhones may run out completely before you get a chance to buy one.
Amen, Brother...
Last year, I was about 1/3 the way back of a line of 200 at the King Street Store in Charleston, SC. I got there at 2am, and left at noon.
I wouldn't have traded it, though. The experience was fun, the people in line were nice, and the Apple people handed out breakfast.
But for most people there's no real difference between regular and "s" models this year.
I'm getting one for 2 gigs of ram and 7000 Aluminum. Who else cares about that stuff? Just a bunch of geeks like me, who preorder.
4 and 4s had Steve Jobs and Siri. 5 had bigger screen. 5s had touch ID and gold, a very nice shade that many people liked very much. 6 had big screens. What's the compelling feature this year? 3D touch? Most people hardly even know what that's going to be good for. Even geeks like me might turn it off. Maybe better camera will be a compelling feature but I doubt it. Pink is not compelling, period.
That must have been sarcasm, right? :rolleyes: :D , because all the reviews about 3D Touch have been overwhelmingly positive ranging from 'a very welcome addition' to 'a killer feature ('http://www.trustedreviews.com/opinions/iphone-6s-vs-iphone-6') that will probably show up in other phones sometime in the future'.
As you said, add to that 7000 Alu, the A9/M9 processors, LivePhotos, 2GB Ram, 12 Megapixel camera, 4k video, improved (twice as fast) TouchId, and an additional color choice, there's arguably plenty of reason for people to consider this upgrade.
So people complained when they got rid of lines for the Watch. Now they're complaining that anyone bothers lining up at all for the iPhone.
I'm sure they're not the same people. It's just this is what Apple is up against. Never mind the other half of MacRumors readers who like a little sensibility in their day...
