Live Photos Called 'Best New Feature,' Composed of Separate JPG and MOV Files

The iPhone 6s and 6s Plus include several new camera features that have been highly popular in reviews thus far, but there's also a fantastic update to the way photos are displayed on the two devices. With Live Photos, exclusive to the iPhone 6s and 6s Plus, a bit of motion is captured alongside each photo, enabling short animations that bring each image to life.

To enable Live Photos, the iPhone captures 1.5 seconds before every picture is taken and 1.5 seconds afterwards. The motion is then displayed whenever a 3D Touch force press is used on a photo, activating the animation to add a bit of context.

With iPhone 6s reviews coming out today, we've learned several interesting details about the Live Photos feature, including some negative aspects that Apple's working to improve. We're also able to get an in-depth look at what the reviewers thought of the feature, giving us an idea of whether it's truly useful or more of a gimmick.

live-photo-anatomy-test

Image via TechCrunch

Apple has been quick to point out that a Live Photo is not a video, and it appears the feature is enabled by combining a 12-megapixel JPG with a MOV file. TechCrunch's Matthew Panzarino reports (in his full review of the new iPhones) that a Live Photo consists of a JPG combined with a MOV file that contains 45 frames playing back at around 15 frames per second. Combining a JPG with a MOV file means Live Photos take up twice the space of a normal image. Panzarino also shared some tips on getting good Live Photos shots, but said he believes the best use cases are still undiscovered.

In my experience, Live Photos work best when capturing ambience, not action. Because the frame rate is relatively low, moving the camera a ton while you shoot them or having a subject move will display a bit of jitter. If, however, you're shooting a still image with some moving elements, the effect is extraordinary.

According to The New York Times' Brian X. Chen, there's a "short learning curve" for Live Photos, because moving a camera immediately after taking a photo will ruin the Live Photo, something Apple says it will fix in an upcoming software update. There's also no way to remove audio, and editing a Live Photo only applies edits to the still frame.

Two other items that I'd like to see addressed in future software updates: One, when Live Photos are captured, they include audio. I'd like the option to disable that because images alone can speak loudly enough. You also can't edit Live Photos. You can only apply an edit to the still frame, but not the motion frames. It would be ideal to at least be able to make minor adjustments to Live Photos, like increasing brightness or contrast.

The Wall Street Journal's Joanna Stern calls Live Photos "the phone's best new feature," in her review, and shares a selection of example images that give a good look at how Live Photos look.

Live Photos File Details

Because of the way Live Photos work, combining a MOV file with a JPG file, the full Live Photo experience will only be viewable on iOS devices that run iOS 9, the Apple Watch with watchOS 2, and Macs running OS X El Capitan. Sending a Live Photo by email or directly to non-supported devices, the Live Photo will be stripped of the MOV component and sent as a regular JPG.

live_photo_video
However, when importing Live Photos to your Mac in Yosemite's Photos app, they're imported as a separate JPG and MOV file. When TechCrunch's Matthew Panzarino sent a Live Photo to our iPhone 6 running iOS 9, the Live Photo was viewable (with motion) in iOS 9. When imported into Yosemite's Photos, the image was split into the JPG and MOV components. Importing into Photos on OS X El Capitan generates a single photo in the library, and double clicking it plays the video portion of the Live Photo.

As you can see, the JPG and MOV components took up 2.5MB and 1.7MB of space, respectively, for this Live Photo taken with the iPhone 6s back camera. Meanwhile, the front camera took a lower resolution 1MB image, but with the same size 1.7MB MOV file. The MOV resolution was 960x720 at ~12FPS for both sample Live Photos.

We'll learn a lot more about Live Photos this Friday, when the iPhone 6s and 6s Plus become available to the public.

Related Forum: iPhone

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
chatgpt logo

Sam Altman Declares 'Code Red' for ChatGPT, Delays OpenAI Advertising Plans

Tuesday December 2, 2025 3:30 pm PST by
OpenAI is deprioritizing work on advertising as it focuses on improving the quality of ChatGPT, reports The Information. OpenAI CEO Sam Altman declared a "code red" on Monday, and told employees that the company needs to improve ChatGPT so it doesn't fall behind competitors like Google and Anthropic. Altman said that OpenAI needs to work on personalization for each user, image generation,...

Top Rated Comments

dannyyankou Avatar
133 months ago
3D Touch, 12MP 4k camera, and 2GB of ram are all better features.
Score: 30 Votes (Like | Disagree)
bbeagle Avatar
133 months ago
That is going to be incredibly confusing for the general consumer.
No it won't. Most consumers don't care how the files are stored. They just know that they'll work on Mac/iOS devices, and not other devices. Simple.
Score: 30 Votes (Like | Disagree)
ignatius345 Avatar
133 months ago
Android has this for years.
Yeah, that's a classic Apple move -- take something Android or whoever has been doing badly for a while and do it much, much better. See also: Touch ID.
Score: 25 Votes (Like | Disagree)
bbeagle Avatar
133 months ago
Android has this for years.
ummm.. no they haven't.
Score: 20 Votes (Like | Disagree)
Iconoclysm Avatar
133 months ago
Android has this for years.
Ahh yes, the misinformed "Android already had this" post....always a treat
Score: 19 Votes (Like | Disagree)
dojoman Avatar
133 months ago
Android has this for years.
Score: 14 Votes (Like | Disagree)