While T-Mobile CEO John Legere announced last week that the carrier would begin selling the Apple Watch he did not provide a specific release date. MacRumors has learned that T-Mobile will begin selling the Apple Watch on September 25. Additionally, 9to5Macreports that Sprint will also start selling the device on the same day.
With the iPhone 6s and 6 Plus launching on September 25, it's likely carriers want the ability to sell Apple's smartwatch as an accessory to the Cupertino company's new flagship smartphones. While it's unknown whether Verizon and AT&T will also sell Apple Watch on September 25, it's possible they will also sell the device.
Since launching in April, the Apple Watch has slowly been expanding to retailers like Best Buy in the U.S. and other countries. Initially, Apple Watch was limited to Apple Stores and select retail boutiques.
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Monday January 26, 2026 3:56 pm PST by Juli Clover
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Tuesday January 27, 2026 2:39 pm PST by Joe Rossignol
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Thursday January 29, 2026 2:40 pm PST by Joe Rossignol
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain.
Prices for RAM and NAND storage chips are surging lately due to high demand from companies building out AI servers, resulting in supply constraints.
Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the...
Seems like a weird move to me and I'm surprised Apple is allowing it. Part of the Apple Watch buying experience is looking inside the case, trying different models on and having an Apple employee help you set it up. Selling the watch off the shelves of a T-Mobile strip center location doesn't seem fitting.
Mine came inside a brown box from the UPS guy. The experience was still quite enjoyable on my own
Glad to see the demand is strong and more and more places are starting to offer it. The Apple Watch has quickly grown to be one of my favorite Apple devices.
Seems like a weird move to me and I'm surprised Apple is allowing it. Part of the Apple Watch buying experience is looking inside the case, trying different models on and having an Apple employee help you set it up. Selling the watch off the shelves of a T-Mobile strip center location doesn't seem fitting.
Probably cause that model hasn't really drove sales as expected. Maybe that's why Angela hasn't been around much lately. Tim and Co basically said this craps not working. F it, forget the boutiques, just sell it at T-Mobile.
I saw an apple watch finally at one of my local best buys. Got to play with it. Not sure how'd I'd really use it at this point. I've only seen 1 person wearing it in the wild (basically to track his steps, etc).
Maybe WatchOS 2 will finally make the watch useful. As it stands, I still don't see the point. Its a toy.
Agree. It already looks fat and awkward, and the use case is barely there. People who buy the gen 1 are very silly.
It's not fat or awkward. It's actually very elegant looking. And because you don't think it's useful, that makes people who bought it and use the hell out of it "silly"?
