'6S Marketing' Ad Agency Asks Apple to Rename 'iPhone 6s'

6S Marketing, an ad agency located in New York, is hoping to persuade Apple to change the name of its upcoming iOS device, the iPhone 6s, to the iPhone 7. The company has written an open letter addressed to Apple and rented several billboards, one in Times Square, reading "Dear Universe, Please call it the iPhone 7. Sincerely, 6S Marketing."

6S Marketing has also tagged its billboards with a campaign hashtag, #WeAre6S, which it says it uses to "highlight our unique and fun company culture."

6smarketingtimessquarebillboard
In the letter posted on its website, 6S Marketing goes on to say the company has heard rumors the next-generation iPhone will be called the iPhone 6s, and urges Apple to "reconsider" before detailing the company's long history.

See, our company name is 6S Marketing, but our clients, friends, and colleagues simply refer to us as good ol' "6S." It's a small name but a big part of our identity -- one we've been using since 2000, when we started this company in my tiny apartment. At that time, we didn't think that one of the biggest, and most well-respected, companies would use it to name a mobile device. (We were still using Motorola flip phones at the time, after all.)

The reason we chose the name "6S" is that it sound like "success" (get it?).

As we're now less than a week away from the unveiling of the next-generation iPhone 6s and 6s Plus, there would be no time for Apple to change its own marketing materials and packaging even should it choose to consider 6S Marketing's plea, a fact the company likely knows, making this more of a publicity stunt than a genuine request.

6smarketingotherbillboard
Apple's iPhone naming scheme has been the same for multiple years in a row, having kicked off with the iPhone 3GS. 6S Marketing's publication of its letter at this late date in Apple's development cycle suggests the company is simply hoping to garner some attention ahead of the September 9 introduction of the next-generation iPhone.

6S Marketing ends its open letter with the following: "Hopefully, this message will reach you in time and you'll reconsider leaving "6S" to the originals -- we've been rocking it since the millennium, after all."

Top Rated Comments

mr.bee Avatar
76 months ago
I don't like marketeers that create buzz marketing for themselves like this...
Score: 71 Votes (Like | Disagree)
Tiguan Avatar
76 months ago
It's a marketing company. This is an ingenious form of self-promotion!
Score: 67 Votes (Like | Disagree)
peterdevries Avatar
76 months ago
6S Marketing: Dear Apple, please call it the iPhone 7
Apple: Thanks for the free marketing! We will call it the iPhone 6s though.
Score: 62 Votes (Like | Disagree)
mcphee7 Avatar
76 months ago
Oh and to all the people who actually think that they are seriously requesting Apple change the name simply don't understand what actually is going on here.
Score: 40 Votes (Like | Disagree)
keysofanxiety Avatar
76 months ago
Maybe don't give your company a two-character name if you don't want anything to have the same name.
Exactly! That's why I chose a three-character name for my company. I call it 10S.

The reason we chose the name "10S" is that it sound like "tennis" (get it?).
Score: 30 Votes (Like | Disagree)
Nimrad Avatar
76 months ago
I don't like marketeers that create buzz marketing for themselves like this...
Then I hope you're never in a position to hire a marketing this because this is great advertising
Score: 24 Votes (Like | Disagree)

Top Stories

macbook air orange

Apple Developing a Whole New Kind of MacBook Air

Monday June 21, 2021 2:15 am PDT by
Apple is believed to be working on a completely new, high-end version of the MacBook Air, according to recent reports. Bloomberg's Mark Gurman, who often reveals accurate insights into Apple's plans, has repeatedly discussed the company's work on a high-end MacBook Air. Apple analyst Ming-Chi Kuo and leaker Jon Prosser have also referred to a similar MacBook Air model. The high-end...
ios wifi settings

iOS Bug Causes Specific Network Name to Disable Wi-Fi on iPhones

Sunday June 20, 2021 4:15 am PDT by
A wireless network naming bug has been discovered in iOS that effectively disables an iPhone's ability to connect to Wi-Fi. Security researcher Carl Schou found that after joining a Wi-Fi network with the name "%p%s%s%s%s%n" his iPhone's Wi-Fi functionality was left "permanently disabled." Changing a hotspot's SSID did nothing to correct the problem, with even a reboot failing to make a...
purple iphone 12 and 12 mini

iPhone 12 Mini Production Reportedly Ended Earlier Than Expected Due to Relatively Low Sales

Monday June 21, 2021 7:07 am PDT by
Following widespread reports that the iPhone 12 mini has experienced poor sales performance, at least relative to other iPhone 12 models, Taiwanese research firm TrendForce today claimed that production of the device has already ended. According to TrendForce, the iPhone 12 mini "reached End-of-Life ahead of time" during the second quarter of 2021, suggesting that Apple will focus on selling ...
iOS 15 Users Underwhelmed Feature

Users Underwhelmed by iOS 15 and iPadOS 15, Survey Suggests

Monday June 21, 2021 7:17 am PDT by
Users appear to be underwhelmed by Apple's upcoming iOS 15 and iPadOS 15 updates, according to the findings of a new survey by SellCell. The survey asked 3,000 iPhone and iPad users, evenly split between men and women, aged 18 or over in the United States, what they thought of iOS 15, iPadOS 15, and the naming of the upcoming iPhone 13 lineup. Over 50 percent of all of the survey's...
Top Stories 63 Feature

Top Stories: Beats Studio Buds Announced, Apple Watch Series 7 Rumors, and More

Saturday June 19, 2021 6:00 am PDT by
The Apple news cycle started to move beyond WWDC this week, but that doesn't mean there still wasn't a lot to talk about, led by the official debut of the much-leaked Beats Studio Buds that might give us a hint of what to expect for the second-generation AirPods Pro. With no hardware announcements at WWDC, we also took a look at when we might finally see the long-rumored redesigned MacBook...
primeday2020 feature3

Amazon Prime Day: The Best Apple Deals

Monday June 21, 2021 6:15 am PDT by
Amazon's annual Prime Day event has officially kicked off today, beginning 48 hours of discounts, offers, and tons of savings across Amazon's storefront. This includes everything from home electronics to clothing, jewelry, video games, movies, and much more. Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment,...
iOS Spam Calendar Feature

iCloud Users Continue to Be Plagued by Calendar Spam

Monday June 21, 2021 8:51 am PDT by
Despite previous attempts to put the situation at rest, some iCloud users continue to experience spam calendar invitations, causing their calendars to be filled with random events. The situation received widespread coverage in 2016, where Apple said that it was "actively working to address this issue" by "identifying and blocking suspicious senders." Victims are targeted in various ways. The ...
iphone 13 yellow

TrendForce: iPhone 13 Lineup Will Remain Limited to Maximum 512GB of Storage

Monday June 21, 2021 6:33 am PDT by
Apple will likely unveil its next-generation "iPhone 12s" or "iPhone 13" lineup in around two and a half months from now, and ahead of time, Taiwanese research firm TrendForce has outlined its expectations for the devices. A summary of TrendForce's expectations:Apple will unveil four new iPhones in September, including a mini model, a standard model, and two Pro models. September is the...
16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
maxresdefault

Video: 20 Annoyances Apple Fixed in iOS 15 and macOS Monterey

Friday June 18, 2021 11:36 am PDT by
With iOS 15 and macOS Monterey, Apple is adding several quality of life improvements, which are designed to address some of the complaints that people have had with these operating systems for years now. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we're highlighting some of our favorite "fix" features that address long-running problems in iOS and...