Apple Pay Gains 18 New Participating Issuers in United States

okay, really apple. thank you for making sure that every bank in the US regardless how small, can process the Apple Pay. But seriously, when are you going to focus on getting retail outlets to actually accept Apple Pay to handle a transaction at the POS?

...tting retail outlets to actually accept Apple Pay to handle a transaction at the POS?

... when are you going to focus on getting retail outlets to actually accept Apple Pay to handle a transaction at the POS?

Yes! The limit now is MERCHANTS.

I love Apple Pay using my Watch, but I'm getting demoralized by so few merchants supporting it. I can rarely use it!

Please make this a major push during the second half of this year.

Wish they would start Apple Pay in Europe. Sigh.

They have - despite what some of our politicians and media think the UK is still in Europe

What? No Raccoon Valley Bank? What a fail...

/s

Discover where you at? September is coming.

That pressure is coming in October, where afterward (Not sure if it is 10/1 or 10/31...), but after that, the merchant is liable for card fraud after that, if they don't have NFC readers.

The pressure to get the NFC terminals is coming from the card processors and card handling companies.

Unfortunately you are incorrect. The liability shift pertains to merchants purchasing readers that will accept chip and signature/pin debit and credit cards. Nowhere is it mentioned that NFC will be required and there are readers that do accept chip and signature/pin but do not have NFC capabilities.

okay, really apple. thank you for making sure that every bank in the US regardless how small, can process the Apple Pay. But seriously, when are you going to focus on getting retail outlets to actually accept Apple Pay to handle a transaction at the POS?

Oh ok. Yeah they're "so focused" just on banks...

Rite Aid adding 4500 locations two days ago is a big addition. Best Buy adding it to 1000+ locations next month also is a big deal. Pretty major that SQUARE is also adding it in less than 4 weeks. I'm in the Los Angeles market and Square, here has a huge presence at the local retailer level.

I'm sure that at the next keynote which now seems is 3 weeks away we will hear more MAJOR additions - by the holidays.

Why? Because the three biggest players in mobile payments (Google, Apple, Samesong) have now shown their cards so new retailers jumping on board mobile pay will start to really accelerate. And do you blame them? Why convert to only one new system when in reality do it all at the same time

Chill.

The problem is the merchants are not willing to spend the money to get the NFC card reader. Apple can't force them to buy them, and Apple Pay cannot be used without it. As more merchants get the reader, more merchants will start to accept Apple Pay.

Exactly. I can't believe how many people here don't understand this. Apple can't really do much about getting more retailers to support Apple Pay. Apple is not a credit card processing company, they don't sell credit card processing hardware, or retail POS systems. They really having nothing at all to do with that side of the business.

What Apple does have an impact in is the banking side, where they are making agreements with the banks to take over some of the responsibilty of verifying the charges are real from the banks/credit card companies. They get a small percentage of the banks fees for doing so. They seem to be doing very well at this in the US.

Retailers are the ones you need to be putting pressure on to get Apple Pay (or NFC payments period) working. The retailer needs to update their credit card machines to ones with NFC capability, and then they have to get the software to support it. Many retailers are in the process of upgrading their machines already to accept chip and signature/chip and pin cards. Most of the hardware that supports this also supports NFC payments. However, many retailers are dragging their feet on updating the software and the rest of their POS system to where the chip reader actually works, let along the NFC readers. Then you have the whole Current-C debacle on top of that.

My guess is come October/November time frame there will be a lot more places that will take NFC/Apple Pay, when the retailers get all their chip and pin/chip and signature stuff up and running. Some retailers will still probably hold off on NFC at that time though, and then we will probably get a bunch more after the holiday shopping season is over.

okay, really apple. thank you for making sure that every bank in the US regardless how small, can process the Apple Pay. But seriously, when are you going to focus on getting retail outlets to actually accept Apple Pay to handle a transaction at the POS?

The problem is the merchants are not willing to spend the money to get the NFC card reader. Apple can't force them to buy them, and Apple Pay cannot be used without it. As more merchants get the reader, more merchants will start to accept Apple Pay.

Wish they would start Apple Pay in Europe. Sigh.