Today at the Cannes Lions International Festival of Creativity, Apple's recent "Shot on iPhone 6" ad campaign, officially referred to as "World Gallery", won the Outdoor Lions Grand Prix, one of the most prestigious awards in advertising (via Fast Company).

Apple World Gallery

According to the jury president Juan Carlos Ortiz, creative chairman at DDB Americas, the judges didn't so much choose "World Gallery," it chose them. Praising the Grand Prix winner, Ortiz said: "It’s not just a great idea, it’s a game changer. It’s really opening a new way of doing things and changing behavior."

While the Cupertino company won the grand prize for the outdoor category, it also picked up five Gold Lions awards for specific "Shot on iPhone 6" posters in the campaign. The ad initiative was a collaboration between Apple and TBWA/Media Arts Lab. Apple debuted the new ad campaign in early March, featuring photos and video taken by iPhone 6 users from around the world on billboards, print media, TV ads and more.

Apple and TBWA/Media Arts Lab are no strangers to the Cannes Lions Festival, having won the Grand Prix for Press for its iPad mini magazine campaign in 2013.

Top Rated Comments

AngerDanger Avatar
134 months ago
The ads are beautiful and the award is well deserved.
Score: 2 Votes (Like | Disagree)
JoEw Avatar
134 months ago
Saw these all over San Francisco when I went a few months ago. They definitely are a stand out from traditional advertising.
Score: 1 Votes (Like | Disagree)
Rogifan Avatar
134 months ago
Remember stories of when Apple hired armies of creatives to furnish Apple advertising in house?

These award winning ads were not done by any of them.
Who is responsible for these ads then?
Score: 1 Votes (Like | Disagree)
tomnavratil Avatar
134 months ago
These are some really class ads and the award is deserved for sure. There's still a big difference between Apple's ads vs competitiors and that's good.
Score: 1 Votes (Like | Disagree)
FieldingMellish Avatar
134 months ago
Remember stories of when Apple hired armies of creatives to furnish Apple advertising in house?

These award winning ads were not done by any of them.
Score: 1 Votes (Like | Disagree)
macduke Avatar
134 months ago
Who is responsible for these ads then?
The article says TBWA/MediaArts Lab.

If you guys like iPhone 6 photos, then just wait for the 6S. All signs are pointing to amazing. I've got a good feeling about this upgrade!
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
Apple More Personal Siri Ad

Apple Responds to U.S. Class Action Lawsuit Over Delayed Siri Features

Friday September 26, 2025 6:57 am PDT by
In March, Apple delayed the launch of its personalized Siri features, and soon after the company was hit with multiple class action lawsuits over the situation. The plaintiffs said they never would have purchased an iPhone 16, or would have paid less, had they known Apple's marketing about the Siri features was false. In the U.S., all of the complaints were consolidated into one class...
50 New Features and Changes Worth Checking Out in macOS Tahoe

50 New macOS Tahoe Features and Changes Worth Checking Out

Wednesday September 24, 2025 8:43 am PDT by
Apple this month released macOS Tahoe, the latest version of the company's Mac operating system. ‌macOS Tahoe 26 adopts Apple's new Liquid Glass design along with new customizations, a new Phone app, and updated capabilities across the platform. In this article, we've selected 50 new features and lesser-known changes that are worth checking out if you're upgrading. What do you think of...