Apple today shifted its messaging concerning Apple Watch try-on appointments, which were required in the early days following the wearable's launch to be able to interact with and size the various models of the Watch. The messaging of try-on appointments has now largely vanished from the Apple Watch's online storefront, with a notification encouraging customers to visit their local Apple Watch store for workshops on the device or "just walk in to try Apple Watch on."
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In reality, walk-in customers have generally been able to arrange immediate try-on sessions for some time now as the crowds have significantly lessened following the initial surge. With Apple gearing up to begin in-store sales of the Apple Watch in just a few weeks, however, the company is already changing its customer guidance to omit the recommendation of making an appointment.
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Even though the messaging is pivoting away from scheduled appointments, it should be noted that retail stores are still accepting try-on appointments for customers wanting to ensure their time with the Apple Watch. Try-on sessions may become a bit busier once in-store sales begin, so at that point appointments may become more advisable.
Top Rated Comments
(View all)I walked in on "launch day" and tried one on straight away. The employee I spoke to said "We've got to have lots of staff because it's a launch day, but we haven't had a crowd because you can't buy them in store."
Which is why this launch was such a screwed up mess.Most of the staff were wondering around without much to do. People seemed as interested in the watch as any other product.
The people who were most excited about the Apple Watch and really wanted to try it on, were forced to order it online, as that was the only way to get one.
Therefore, most of those people had decided upon a watch, and didn't need to try it on.
The only people you got were people who only heard about the Apple Watch from media, walk-bys at the mall, and people who already purchased but were curious to see it in person.
There should have been a try-on period for 2 weeks before pre-orders started on April 24, with immediate shipping. THIS would have made sense.
It makes sense when you have people spending $17,000+ Edition wanting to buy a watch but then end up in the waiting line for someone to buy a $200 sports watch.
No it doesn't. When I walk into a Rolex boutique and want to look at a $20k watch I don't make an appointment. I walk in and that's that.Appointments is not how the rest of high street operates.
How does someone just walk out with product when there isn't any in stock? Plus Apple said from day one it would initially be online only so anyone going to a store expecting to walk out with the Watch only has themselves to blame.
so what you are saying is that spin worked very well for you. okay. It did not work on me however.Apple did not say it was online only on day 1. They admitted that they had no stock after pre-orders started and before launch date (which effectively made it a non-launch). And even then, so what. A customer expectation is always to go in buy something and walk out. Otherwise, I would stay at home and purchase on-line. It really is a bad thing that you can walk into a store but not actually have the option to buy something.