Apple Preparing Retail Employees for June In-Store Apple Watch Launch
During Apple's most recent earnings call, CEO Tim Cook announced plans to begin carrying the Apple Watch in the company's retail stores in late June. Now that we've entered the first week of that month, Apple has begun preparing its retail employees for the in-store launch of the Apple Watch.
In a video message sent to retail employees, the contents of which were shared by 9to5Mac, retail chief Angela Ahrendts told employees that they need to be "above and beyond ready" for the launch. Apple's VP of retail operations Jim Bean also detailed an upcoming "Reserve and Pickup" feature.
Reserve and Pickup will let customers check the Apple Online Store each day at 8:00 a.m. local time to see if a nearby store has their desired Apple Watch model in stock. If it's available, customers will be able to reserve the Apple Watch and choose a time to pick it up. Customers will also be able to make reservations for Apple Watch models that are not yet in stock.
"This is our moment to shine, this will be a launch unlike any we've ever had before... this is what you were born to do, this is why you are at Apple," Ahrendts told employees hoping to encourage them to re-review the Apple Watch training materials. Apple is also encouraging employees to discuss the benefits of Apple Pay with customers, which is a core Apple Watch feature.
In addition to preparing Apple employees for in-store Apple Watch sales, Apple has also notified them that customers are now able to try Apple Watch demo units paired to an iPhone in store. Prior to now, Apple Watches have been in a demo loop or attached to tables and unable to pair with iPhones.
Since its launch on April 24, the Apple Watch has been available from Apple solely online. Apple has, however, made limited numbers of the Apple Watch available to customers through third-party boutiques, such as Maxfield in Los Angeles. According to retail chief Angela Ahrendts, Apple's efforts to keep sales online have been done due to supply constraints and to provide customers with the best possible Apple Watch buying experience.
The Apple Watch continues to be in short supply, but shipping times for many models have greatly improved since launch. Some models of the Apple Watch Sport and stainless steel Apple Watch are now shipping within a week in the United States.
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro's alleged design via Front Page Tech
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost.
The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month.
In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April.
Priority Notifications
If you have an iPhone or iPad that supports...
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update.
Below, we recap the key iOS 19 rumors so far.
visionOS-Like Design
In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19.
According to Front Page Tech host Jon Prosser, the Camera app...
Apple today seeded the release candidate versions of upcoming iOS 18.4 and iPadOS 18.4 updates to developers for testing purposes, with the software coming a week after Apple released the fourth betas.
iOS 18.4 and iPadOS 18.4 can be downloaded from the Settings app on a compatible device by going to General > Software Update.
With iOS 18.4, Apple is adding the Priority Notifications...
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4.
For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3, and Apple's own Advanced Audio Codec...
Apple will launch its long-rumored foldable iPhone next year with a ~$2,000 premium price tag attached, expects well-connected Bloomberg reporter Mark Gurman.
Gurman's comments on Apple's launch plans for its first foldable device appeared in the Q&A section of his latest Power On newsletter. Earlier this month, the reporter said Apple's foldable iPhone could be arriving "as early as 2026,"...
Apple is expected to release iOS 18.4 to the general public as soon as next week, following more than a month of beta testing.
Apple's website says some iOS 18.4 features will be released in "early April," so the update should be out as early as Tuesday, April 1.
Apple this week seeded the iOS 18.4 Release Candidate, which is typically the final beta version, barring the discovery of any...