Apple Secretly Acquired Data Analytics Firm Acunu - MacRumors
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Apple Secretly Acquired Data Analytics Firm Acunu

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Just a day after Apple acquired database company FoundationDB, Bloomberg reveals Apple had previously acquired U.K.-based data analytics company Acunu. The acquisition appeared to have happened in late 2013.

acunu

The purchase of the Vienna, Virginia-based software maker follows a deal for closely held Acunu Ltd., a U.K.-based data analysis company, Apple said.

Acunu creates technology that provides analytics on databases, and its technology can be used in conjunction with other tools, improving their performance. Bloomberg notes the company's tools work well with free Cassandra databases, which Apple runs on several thousand computers.

It's likely that the Acunu acquisition will be used for iCloud and its various services, like iTunes Radio, the upcoming reimagined Beats Music streaming service and Apple's over-the-air TV service. Acunu Chief Technology Officer Tim Moreton began working in Apple's iCloud division in December 2013, and other Acunu employees made the jump to the Cupertino company in early 2014.

Top Rated Comments

macs4nw Avatar
148 months ago
Not so secret apparently. ;)
True, but keeping that under wraps for almost a year and a half is pretty good by Apple's standards.
Score: 2 Votes (Like | Disagree)
Traverse Avatar
148 months ago
Not so secret apparently. ;)
Score: 2 Votes (Like | Disagree)
148 months ago
If it's a secret why is there an article on it ?

:confused:

Because it happened almost 2 years ago and we're only now finding out about it?
Score: 1 Votes (Like | Disagree)
viachicago22 Avatar
148 months ago
The sooner iCloud improves the better. Still needs work.
Score: 1 Votes (Like | Disagree)

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