Apple Lowers Price of Apple TV to $69
Apple CEO Tim Cook on Monday at the “Spring Forward” media event in San Francisco announced that Apple TV will now cost $69, discounted from its regular price of $99. The new price for the set-top box arrives on the heels of the announcement of HBO Now for Apple TV. The new price appears to apply to the third-generation Apple TV, as the company did not announce a new set-top box on stage at the Yerba Buena Center this afternoon.
A revamped Apple TV has been rumored to be in the works for quite some time, but the next-generation set-top box is not expected to be announced until later this year or beyond. The upcoming Apple TV is expected to have an improved, tactile remote control and a brand new operating system with a built-in App Store. New apps are also expected to have redesigned user interfaces.
Follow the rest of our March 2015 event coverage for the latest information.
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With the design overhaul that's coming this year, Apple plans to rename all of its operating systems, reports Bloomberg. Going forward, iOS, iPadOS, macOS, tvOS, watchOS, and visionOS will be identified by year, rather than by version number. We're not going to be getting iOS 19, we're getting iOS 26.
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iOS 26 will be accompanied by...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of May 2025:
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The next major version of macOS, now dubbed "macOS 26," is rumored to drop support for several older Intel-based Mac models currently compatible with macOS Sequoia.
According to individuals familiar with the matter cited by AppleInsider, the following Macs will not be supported by the next version of macOS:
MacBook Pro (2018)
iMac (2019)
iMac Pro (2017)
Mac mini (2018)
MacB...
With the next-generation version of iOS and other 2025 software updates, Apple is planning to change its numbering scheme. Rather than iOS 19, which would logically follow iOS 18, Apple is instead going to call the update iOS 26. Apple plans to use 26 across all of its platforms (the number representing the upcoming year), which will presumably be less confusing than having iOS 19, macOS 16,...
With iOS 26, macOS 26, tvOS 26, and watchOS 26, Apple is planning to debut a new design that's been described as taking inspiration from visionOS, the newest operating system. With WWDC coming up soon, we thought we'd take a closer look at visionOS and some of the design details that Apple might adopt based on current rumors and leaked information.
1. Translucency
Inside Apple, the iOS 26...
The latest rumored specs for the iPhone 17 base model are underwhelming.
In a research note with equity research firm GF Securities this month, Apple analyst Jeff Pu said that the lowest-end iPhone 17 model will be equipped with the same A18 chip that is used in the iPhone 16 base model. The chip will continue to be manufactured with TSMC's second-generation 3nm process, known as N3E, he...
