Popular image editing tool Adobe Photoshop turns 25 years old today and plans to celebrate by showcasing a collection of artists, all under 25, who use its comprehensive suite of tools in new and unique ways.
Released on February 19, 1990 with a handful of basic editing features, the software has seen massive updates and overhauls throughout the years, with over a dozen major installments to its software since its first launch.
As pointed out by Adobe, the source of the company's continued success in the ever-changing modern world is its "constantly evolving capabilities" that allow its software to be used for everything from coffee mug design to the artwork of a Hollywood blockbuster.
"For 25 years, Photoshop has inspired artists and designers to craft images of stunning beauty and reality-bending creativity," said Shantanu Narayen, Adobe president and chief executive officer. "From desktop publishing, to fashion photography, movie production, website design, mobile app creation and now 3D Printing, Photoshop continues to redefine industries and creative possibilities. And today that Photoshop magic is available to millions of new users, thanks to Adobe Creative Cloud."
Adobe launched a new TV spot for the 25th anniversary, as well, called "Dream On," which it plans to air during The Academy Awards this Sunday. With the Hollywood production theme, the ad includes references to movies like Gone Girl, Avatar, and How To Train Your Dragon 2, and the occasions where each film used Photoshop in the process of the movie's production.
In honor of the occasion, the company is holding a "Top 25 Under 25" artist showcase, with hopefuls uploading their artwork to Behance and using the tag "Ps25Under25" to submit themselves for the top spots. The winning 25 artists in the end will take over Photoshop's Instagram, each given a two week hold over the account, to showcase their work for the world to see. The celebration starts today with artist Fredy Santiago - a 24-year-old Mexican-American artist from California - already uploading some of his work to the social network.
Top Rated Comments
That's like saying you'd rather use iMovie and Premiere is such a bloated piece of garbage. It's clear that some have noooooo freakinnnnn clue.
I've been using Photoshop since version 7, in 2002, and, despite all the company's failings and questionable business practices, was rather fond of Adobe software until their clown of a CEO decided that its users weren't being milked hard enough already and imposed that CC crap upon us all (the technical justification behind the decision – more frequent and granular updates –, by the way, is a blatant lie, as the “CC 2014” moniker might as well have been “CS8”).
The way Adobe veered off course with their AIR and Flash shenanigans also goes to show just how out of touch they are with the market at large… Seriously, it took a disruptive platform with an incompatible browser and an open letter by Jobs for the web to be finally fixed and purged of proprietary, accesibility-averse plugins and, even then, those morons were in full denial mode for more than a year.
To add insult to injury, they were lucky (or were they?) for not having been the target of an antitrust case on account of their purchase of Macromedia (and the subsequent and, in my opinion, monopolistic, anticompetitive and downright criminal discontinuation of FreeHand; either the acquisition should've been blocked altogether or, at the very least, they should've been forced to sell off all FreeHand-related patents and IP by regulators).
After a long, stable 25-year-long reign, it's safe to say that the barbarians are at the gates already… The Pixelmator, Acorn and iDraw archers came in front and showed the way, and now it's up to the folks at Serif to knock 'em down with their Affinity Photo battering ram.
For all the people saying that this won't be a viable contender until it is ported to Windows, I beg to differ; nowadays, the Mac is, more than ever (except perhaps in the early 90's, back when Ps 1.0 was launched first on the Mac and Windows 3.0 was still in its infancy) the dominant platform in creative circles, and it's not like Serif doesn't have a long history of developing Windows applications already. :rolleyes:
But anyway, since the cross-platform case is a strong one, I am also predicting that once these guys look at the combined revenues of the Designer, Photo and Publisher components come next year, they will announce a cross-platform Affinity Suite 2 shortly afterwards (whether they scrap the Plus Suite altogether or keep developing it as a Windows-only, “Elements-esque” prosumer counterpart to Affinity is anyone's guess – though if I were in a position to decide that, I *would* bet the company on Affinity, go straight to Adobe's jugular and not even bother with the prosumer market, as that space probably has low margins and an infrequent upgrade cycle) and, well, it could very well be game over for Adobe in the professional photography, illustration and DTP fields (not a small chunk of their overall market, and they have serious competition on the professional audio and NLE markets already, leaving only AfterEffects as an isolated monopoly; as for Lightroom, as Apple has shown us before, I'd venture to say that it's probably not *that* hard to clone or replace, seriously). I don't mean “game over” in the classical sense that they would file for bankruptcy soon (if ever! Just look at Microsoft; 800lb gorillas, especially those deeply entrenched in a few software niches, can take years to falter) or even lose the market share majority they currently enjoy, but “game over” as in being forced to seriously rethink their software licencing and pricing model…
And only then I, as many other, might consider switching back to Adobe's offerings; however, by then, we will have partially learnt new tools and workflows and, if the support is there (plug-ins, tutorials, overall academic and industry acceptance, etc.), may end up sticking with Affinity. That Adobe doesn't get this and is probably laughing their competitors off while extorting and bullying their loyal users – yes, bullying, as in treating them like pirates and making their legally paid and licenced software actually harder to maintain and less reliable than if otherwise pirated – just shows that company's deep, culturally entrenched hubris and contempt for all things decent.
Yep. Apparently Adobe now thinks the only groundbreaking work is by people three years out of college. Personally I find this hilarious.
Bloated? That's all you can say? It's a piece of software that is nearly limitless in creative possibilities. You refer to that as bloatware?
Sounds like a personal grudge, not an educated opinion.
Flash isn't Photoshop. If anything, Flash was an acquisition from Macromedia 10 years ago with inherent limitations. The two pieces of software are fundamentally different, both in design and output. Try forming an opinion that isn't descended down from a Steve Jobs letter.
Or for those who actually use the software to its capabilities, there's no way I'd "give up a few features" for an immediate price difference.