During today's Goldman Sachs conference, Apple CEO Tim Cook announced that Apple is planning its "boldest, biggest, most ambitious project," yet in the form of a 1,300 acre solar farm in Monterey County, California.

The solar farm, which puts out enough power for almost 60,000 California homes, will provide enough renewable energy for Apple's new campus, every other office it has in California, all 52 stores in the state, and its data center in Newark, California. The solar farm is an $850 million project, which Cook says Apple is doing "because it's right to do."

solarfarm.jpg

Image of Apple's North Carolina solar farm courtesy of Gigaom

We know at Apple that climate change is real and our view is that the time for talk has passed and the time for action is now. We've shown that with what we do.

Though highlighting the solar farm as good for the environment, Tim Cook also pointed towards the fiscal benefit of such a decision, explaining that there's a significant price difference between the fixed price of renewable energy and the price of brown energy. "We're thrilled to continue on the course of leaving the world better than we found it," said Cook.

Apple has already built a series of large solar farms in North Carolina, but at $850m, the Monterey County solar farm will be its most ambitious project yet.

Update: Apple will be partnering with First Solar and contributing $848 million to the First Solar California Flats Solar Project in Monterey County, California. Apple will be receiving 130 megawatts of the solar project under a 25-year power purchase agreement, with the remaining 150MW being sold to Pacific Gas & Electric.

Construction on the California Flats Solar Project will begin in mid-2015 and will finish by the end of 2016.

Top Rated Comments

Michael Goff Avatar
141 months ago
As a lifelong apple user and shareholder, the "right thing" for Apple to do is make the best products on earth and make money doing it. When does this $850M project break even and start to be a smart investment for the shareholders?

And this is what's wrong with people today...
Score: 43 Votes (Like | Disagree)
bennibeef Avatar
141 months ago
If Apple really wanted to be friendly to the environment, they would support their devices for more than a couple generations.

You better dont try an android phone/tablet
Score: 10 Votes (Like | Disagree)
ButteryScrollin Avatar
141 months ago
As a lifelong apple user and shareholder, the "right thing" for Apple to do is make the best products on earth and make money doing it. When does this $850M project break even and start to be a smart investment for the shareholders?

If you want them to do things only for ROI reasons, you should get out of this stock.
Score: 8 Votes (Like | Disagree)
soheilk Avatar
141 months ago
As a lifelong apple user and shareholder, the "right thing" for Apple to do is make the best products on earth and make money doing it. When does this $850M project break even and start to be a smart investment for the shareholders?

When the company gets rid of the shareholders like you...
Score: 8 Votes (Like | Disagree)
JesperA Avatar
141 months ago
If Apple really wanted to be friendly to the environment, they would support their devices for more than a couple generations.
I have apple products that is 5-6 generations old and works ok, since i switched to apple product my lifespan of my computers and phones have increased greatly, almost never feel the need to buy a new one.
Score: 8 Votes (Like | Disagree)
ahlsn Avatar
141 months ago
As a lifelong apple user and shareholder, the "right thing" for Apple to do is make the best products on earth and make money doing it. When does this $850M project break even and start to be a smart investment for the shareholders?

At the moment they announced it. Since me and many others care about this stuff and wouldn't buy Apple products if they took no responsibility.
Score: 6 Votes (Like | Disagree)

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
General Black Friday Deals 25 Red Green

The 30+ Best Black Friday Apple Deals on AirPods, iPads, MacBooks, and More

Thursday November 27, 2025 6:46 am PST by
Black Friday is finally here, and as always this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...