iOS Continues to Lead in Mobile Ad Revenue Despite Increasing Competition From Android

Apple continued to be the leader in mobile ad revenue by a significant margin in 2014, based on the latest insights from Opera Mediaworks (via TechCrunch). According to the report, iOS captured 51.67% of ad revenue and 27.18% of traffic during the fourth quarter to close out the year as the leader in dollars earned. Meanwhile, Android trailed in second in revenue with a 41.20% share despite generating an all-time high in ad impressions and commanding 62.69% of traffic among mobile operating systems.

iOS Android Ad Revenue 2014
Android may have expanded and taken the lead in traffic, but iOS retained its solid lead for revenue generation and monetization. Apple’s tenacious grip on revenue generation is driven to a large extent by its favorable market position in western markets, such as the United States, Germany and the United Kingdom. In these markets, rich media and video advertising are more common and the high volume of mobile application usage (vs. mobile browsing) drives a robust user acquisition market.
The mobile advertising market, much like the overall smartphone industry, is largely a two-horse race between iOS and Android. BlackBerry, Symbian and Windows each accounted for around 1% or less in traffic and revenue during the fourth quarter, while all other smaller mobile platforms grouped together held a 5.55% share of traffic and 5.89% share of revenue. Social networking, games, and music, video and media lead the way in traffic volume and revenue generation.

Tags: iOS, Android


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59 months ago

Using iOS 6 and 7. I WILL NEVER put the trash that iOS 8 is on any of my devices.


Someone didn't read the article.
Rating: 11 Votes
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59 months ago

Using iOS 6 and 7. I WILL NEVER put the trash that iOS 8 is on any of my devices.


Good for you.
Rating: 2 Votes
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59 months ago
The iPad numbers compared to the Android tablet numbers are very interesting.
Rating: 2 Votes
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59 months ago
Ads seen while viewing media cost more

Reading the report...

The upshot is that Android users do more social apps, whereas iOS users do more media viewing/listening.

And the media category costs more for an ad, which is what this is about.
Rating: 2 Votes
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59 months ago
People should have a look at the original report (http://operamediaworks.com/insights/sma_Q4_2014.html) there are many more interesting graphs.

During 2014 Android grow, and iOS dropped, in terms of both impressions and revenue as a percentage.

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The US is still the number one in terms of impression, but in 2014 they dropped below 50%, the growth region is APAC (China, India etc)


We need to remember that all of these number are percentages, not absolutes. I would expect absolute impress and revenue to have increased in almost all region for all OSs.
Rating: 2 Votes
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59 months ago

Oh my god! Windows OS at 0.19%!!!!!!!!! Hahahahaha! They seriously need to stop. Just stop. That's basically 2/1000th of the market. Ouch. And that appears to account for their line of Surface tablets.


Just goes to show how RIGHT this guy was: http://venturebeat.com/2011/04/07/windows-phone-beat-iphon/#. Amazing prediction. Unbelievable.
Rating: 2 Votes
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59 months ago
Oh my god! Windows OS at 0.19%!!!!!!!!! Hahahahaha! They seriously need to stop. Just stop. That's basically 2/1000th of the market. Ouch. And that appears to account for their line of Surface tablets.
Rating: 1 Votes
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59 months ago

Just goes to show how RIGHT this guy was: http://venturebeat.com/2011/04/07/windows-phone-beat-iphon/#. Amazing prediction. Unbelievable.


Haha! Yeah, that guy is either a complete nut or was just trying to generate some traffic by writing such an absurd claim in the title of his article.
Rating: 1 Votes
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59 months ago
I would agree with you...

Using iOS 6 and 7. I WILL NEVER put the trash that iOS 8 is on any of my devices.


... Why use a car when a couple of horses can take you from point A to point B?

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Just goes to show how RIGHT this guy was: http://venturebeat.com/2011/04/07/windows-phone-beat-iphon/#. Amazing prediction. Unbelievable.


On the same topic, did you read at the time the predictions on Apple brick and mortar stores success by so-called, and sometimes self-proclaimed, specialists?

Apple was doomed, it will never work...

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Android has more tech savvy people than iOS...


Do you have more jokes? And if is not a joke, really not a joke, we welcome the opportunity to read your detailed analysis....
Rating: 1 Votes
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59 months ago

Using iOS 6 and 7. I WILL NEVER put the trash that iOS 8 is on any of my devices.


iOS 6? NO WAY. I'm sticking with iOS 3. Everybody agrees: everything after that release was all downhill for iOS.

Now, if you'll excuse me, I'm off down to the local Blockbuster to see if they have anything good to rent on VHS.
Rating: 1 Votes
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