Over the weekend, Apple released a touching new holiday ad called "The Song," focusing on a woman who found an old record of her grandmother singing a love song to her grandfather, which she then enhanced with her own vocals and musical accompaniments using Apple's tools.
Apple has now released a second video, which offers details on how the spot was created. As explained by the musician who starred the ad, Dana Williams, and vocalist Rhiannon Giddens, a series of recordings were made with a voice-o-graph, a 1940's booth for recording short spurts of audio directly onto a record.
The voice-o-graph used in the spot was supplied by Third Man Records, which is Jack White's indie label. Giddens, voicing the grandmother, sang the "Love Is Here to Stay" audio, and it was then transferred into GarageBand for editing by Williams, who says that she uses the app for recording "basically all of her music." "Anyone who's not tech savvy like myself can just kind of find their way around it," she explains.
"The Song," which highlights both GarageBand and the iPad mini, follows in the footsteps of last year's sentimental holiday ad, "Misunderstood,", which focused on the video recording capabilities of the iPhone.
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Wednesday April 30, 2025 3:59 am PDT by Tim Hardwick
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Tuesday April 29, 2025 1:30 am PDT by Tim Hardwick
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Tuesday April 29, 2025 3:36 am PDT by Tim Hardwick
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
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I've come to the conclusion that everything good in the world is "hipster". The term is thrown around so often I really don't know what's not hipster anymore. But I guess if it replaces the offensive "That's gay" slur I can support the usage.
how about you lower the price to make it not such a hard decision to choose iphone over top line android competitors
Says the guy who spent $140 on Beats headphones when audio professionals I know say they aren't very good if you care about accurate sound. If you like a ton of bass, great. If you want to hear the music as it was intended, no.
Buy a used iPhone if you don't like the price of a new one.
1st of all you never mix using just one output medium. second of all i really dont think you've heard the beats solo 2. third, you can brand-name drop all you like but at the end of the day you have no idea what you're talking about. buddy.
yes, buddy is gender neutral, get your political correctness anal retention out of here.
Ok, I stand corrected. I figured if you were so worried about paying for an iPhone you probably weren't really at a professional level and buying a Beats headphone was an amateur move you should be encouraged to rethink.
P.S. Calling a woman "buddy" must be a Canadian thing because it just doesn't happen in the US, at least not in my 50 years. I'll have to ask my Canadian friend who is a professional audio engineer aboot that.
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In defense of the person replying to your message, it is not "stalking" when using the forum's tools to click on a user's name to see other posts. In fact, I believe it is a good idea to see who you are dealing with when posting a reply.
To get back on topic... I liked the ad, and I found the "making of" video pretty cool.
Thanks for the defense. Before responding, I pretty much always check a person's history of posts to assess their age, technical knowledge and how they tend to operate on the forums (trolling, non-Apple user just starting arguments, etc.). Then I decide whether I want to engage with them.
cool stalking there buddy. im a recording engineer. professional. I like the sound of the beats solo 2. it's one of the best if not the best on-ear headphones in existence.
look it up. inner fidelity, headfi, whathifi, whatever. if you actually know what you're talking about.
also, it's nice having earphones that everyone else will be listening on when you're mixing.
Ok, I went on Head-fi and someone asked in the forums what headphones professionals use in professional recording studios. No Beats were mentioned. Sony, Sennheiser, Beyer, AKG, others. No Beats. But if you like them, fine. As long as you never mix for cds or radio play, I'm sure that would be good enough. I would highly doubt a professional would want to mix to a distorted version of their music, burn it and then have it sound bad to someone not wearing the same headphones.
P.S. Did you assume I was a guy when you called me "buddy"? lol
