maps_icon_ios_7Apple has continued its efforts to improve its Maps app with the addition of ten new data providers, according to a new report from Apple Maps Marketing (via 9to5Mac). The new providers specialize in providing Apple with business listings.

Apple Maps Marketing came upon the information when inquiring about Apple Maps Connect and its Business Portal, which allows businesses with over 1,000 locations to add their listings to Apple Maps. Apple responded to the inquiry by pointing the site to a group of data providers that supplied Apple with information on businesses with less than 1,000 locations.

DAC Group
Factual
Location3 Media
Marquette Group
Neustar/Localeze
Placeable
PositionTech
SIM Partners
SinglePlatform
UBL
Yelp
Yext
Yodle

Three of the providers on the list -- Yelp, Factual and Neustar/Localeze -- were already known to be providing Apple with data for its Maps app, which indicates that the remaining 10 are providers Apple has inked deals with more recently. While the list doesn't include other known Apple Maps partners like Acxiom, it does suggest Apple is continuing to add more partners to improve its data.

Top Rated Comments

joshwenke Avatar
144 months ago
Maps actually works quite well now - haven't had any problems with it and I use it nearly every day for work.
Score: 10 Votes (Like | Disagree)
bmunge Avatar
144 months ago
I'm a massive Apple fanboy but I finally switched to Google Maps this year and have found it much better. The traffic data here in Chicago is much more accurate. I love that it shows you what lane to be in for turns and the faster route indicators are really cool. Apple has a ways to go still.
Score: 9 Votes (Like | Disagree)
ThunderSkunk Avatar
144 months ago
More data in an app that still barely useful in use all these years and high-profile firings later. Every time I take another trip, I get the feeling that no one at Apple actually uses their own Maps app, or never travels beyond urban neighborhoods.

If they did, they would immediately discover these basic things sorely missing from Apple Maps and address them:

1. Planning a route of more than one destination. ie: I have 5 errands to run, and I need to do three of them in a certain order, what are some routes? Fastest, shortest distance, bonus points for the least gas guzzling based on speeds, stops & distance?

2. Load and STORE the maps. Out on the road, you cannot count on a steady, stable, high speed cellular connection at your disposal. When a user initially asks for directions, they should have a "Save route" option, whereupon the app begins downloading the maps along that route to LOCAL STORAGE, including the fine detail maps illustrating turns, areas off route to the nearest gas station, and ask the user how long they'd like to store them, a day, week, month, year. Upon completing a route, the app should ask if it's ok to delete that route & maps, or if you'd like to store it, or if you'd like to use it again for the return trip.

3. When a user asks the app for directions, and then proceeds down that route, and the app follows the users location along that route for a quarter mile or more, the app should consider the person en route. Forgetting their route and dumping their maps at some random point (usually when you stop for gas) because they didn't hit a "start" button is a stupid way of leaving people stranded and lost. Less buttons, more usefulness.

4. Show useful map data. A 50 foot view down a straight highway with a semi intelligible note about the next turn, is not useful. The overview should always show the users position. A view that auto-zooms to shows our position on the REMAINING route with a preview of the next upcoming turn so you can get in the correct lane early would be helpful. In-line directions should actively zoom between you and your next turn or exit.

5. Tap on upcoming exits to display how far away their gas and restaurants are. ...better yet, ever-present "GAS" & "FOOD" icons, that at any point can tell you where the nearest options are. Like asking Siri, but able to be performed out in the boonies where there aren't reliable cellular connections, because it should be able to read that data off its LOCALLY STORED MAPS.

6. On-screen toggles for voice instructions volume & mute, independent of the levels the music or podcasts you're listening to are playing at.

Etc. All things that Apple can do or sit back and watch their competition do.

Leaving for another 3-state drive in 6 minutes. Bringing the wifes iPad, and several road atlases.
Score: 8 Votes (Like | Disagree)
seasurfer Avatar
144 months ago
Apple Maps still does not allow users to select "no toll", "no highway" route.
Score: 6 Votes (Like | Disagree)
Gav2k Avatar
144 months ago
Apple are working on maps in all honestly. I reported 10 errors last week and within 6 days they messaged me to say they were fixed
Score: 6 Votes (Like | Disagree)
bluespark Avatar
144 months ago
Maybe some of them can alert Apple to the fact that public transportation exists.
Score: 6 Votes (Like | Disagree)

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...