Apple Email Campaign and Online Store Update Highlight Holiday Gift ideas
Apple today revamped its online store and sent out emails to customers in preparation for the upcoming holiday shopping season. The new holiday promotion emphasizes gift ideas with a focus on iOS devices, Macs and Beats audio hardware.
Immediately below the tagline "From one gift come many," Apple places its focus on its iPad line of tablets, which recently were refreshed with the iPad Air 2 and the iPad mini 3. The company promotes the utility of the devices, noting how people can use the tablets to complete a variety of tasks, including choreographing a recital or exploring the North Pole.
Apple next highlights the Mac with an advertorial that entices people to create the next holiday classic in a subtle reference to last year's award-winning "Misunderstood" holiday commercial. Other showcased products include the Apple TV, new Apple Store gift cards, the iPhone and Beats by Dr. Dre audio accessories.
Apple traditionally offers a Black Friday sale to kick off the holiday shopping season with modest discounts on its product lineup. Apple has yet to announce its 2014 Black Friday promotion, but the company last year offered Apple Store gift cards with the purchase of select items including iOS devices, Macs and various Apple-related accessories.
Popular Stories
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why.
In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro.
The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta.
Registered developers can download the new beta software through the Settings app on each device.
The revised beta addresses an...
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March.
As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
Apple today added M4 MacBook Air models to its refurbished store in the United States, making the latest MacBook Air devices available at a discounted price for the first time since they launched earlier this year.
Both 13-inch and 15-inch MacBook Air models are available, with Apple offering multiple capacities and configurations. The refurbished devices are discounted by approximately 15...
