iPad Air 2 Display Praised for Antireflective Coating, but iPad Mini 3 Display Still Lags

ipad_air_2_mini_3With the iPad Air 2, one of Apple's main selling points has been the improved display, which includes a new bonded construction that eliminates the air gap between the display and the cover glass, as well as a new antireflective coating to reduce glare in situations with high ambient light.

Ray Soneira of DisplayMate Technologies has now put the new display to the test, finding that the antireflective coating is indeed a significant improvement for the iPad and a major step above competing tablets, but in overall performance competitors are still doing better than the iPad. Apple receives only minimal credit for the bonded display, as it is mainly catching up with competitors on that aspect.
A major innovation for the iPad Air 2 (that is not fully appreciated) is an anti-reflection coating on the cover glass that reduces ambient light reflections by about 3:1 over most other Tablets and Smartphones (including the previous iPads), and about 2:1 over all of the very best competing Tablets and Smartphones (including the new iPhone 6). [...]

However, other than the new anti-reflection coating and bonded cover glass, the display on the iPad Air 2 is essentially unchanged and identical in performance to the iPad 4 introduced in 2012, and is actually slightly lower in performance than the original iPad Air (for example 8% lower Brightness and 16% lower display Power Efficiency) – most likely the result of an obsession with producing a thinner Tablet forcing compromises in the LCD backlight.
With competitors such as Samsung, Amazon, and Microsoft offering better color accuracy, viewing angles, and power efficiency, Soneira finds the improvements in the iPad Air 2 insufficient to move the device to the top of his tablet display rankings, and the Samsung Galaxy Tab S retains its number one position.

Moving on to the iPad mini 3, Soneira unsurprisingly finds that the display is unchanged from the one used in the previous generation, unsurprising given that Apple kept the specs of the iPad mini identical with the exception of the Touch ID home button and a gold color option. Soneira notes the unchanged display is a "major disappointment", as the iPad mini 2's display has been rated poorly for color gamut and accuracy.
In 2013 the mini was given a Retina display, but remained with a reduced 62 percent Color Gamut – the only current iPad or iPhone without a full Color Gamut. Now, in 2014 the new iPad mini 3 still only has a 62 percent Color Gamut, plus it was denied the new enhanced anti-reflection coating and bonded cover glass of the iPad Air 2.
Soneira again points to competitors offering higher-quality displays on their tablets, concluding that the iPad mini 3 is "embarrassingly mediocre and way overpriced" considering its $399 starting price tag and significantly poorer display performance compared to both competitors and the iPad Air 2.

Full details on Soneira's testing of the new displays are available in his extensive report.

Related Roundups: iPad mini 5, iPad

Top Rated Comments

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68 months ago
The iPad mini to me clearly compromises Apple's "we want to make the best product possible"-incentive. Don't know how I feel about that.
Rating: 37 Votes
68 months ago
Really how difficult would it have been for Apple to rev the mini and add:

- A8
- Bonded display
- Anti reflective coating
- TouchID

Most people would probably have been happy with that....but instead they are treating it like the iPod.

Rating: 32 Votes
68 months ago
This obsession with thinness is out of hand.
Rating: 27 Votes
68 months ago
Real shame about this, which seems to be another issue added to Apple's growing list of half-assed product updates. It's saddening because you can feel they're getting complacent. In an ideal world they'd give every product the best possible update so that people feel the full benefit of the 'flawless Apple experience' that they can't stop talking about.

I'm really losing a lot of love with Apple recently.
Rating: 22 Votes
68 months ago

The iPad Mini 3 was intentionally shafted as it's quickly become the show-stopper iPad everyone wants. They could have easily given it the A8, ect.

Why would someone buy the iPad Air, if the Mini has the same processor, same resolution, same performance, and is $100 cheaper?

Bigger screen, obviously.
Rating: 14 Votes
68 months ago
Amazing how they introduce a product category and abandon it within 2 years. $399 for the Mini 3 is a joke, and their reluctance to improve the product is contemptible.
Rating: 11 Votes
68 months ago

Why would anyone buy a mini 3? If Apple didn't want to give it everything the Air has then just give the current mini Touch ID and drop the price.

They'd buy the Mini 3 because they trust Apple and see it's a 'new' iPad. To paraphrase Steve Jobs: "Customers trust us, and we make the decisions for them. They don't need to know about specs because they know we'll always make the best possible product."

Well prepare your anuses, Mini 3 buyers -- apparently it's not that Apple any more, and you've just been shafted for believing their BS. How can they possibly claim that Jobs' mentality is still ingrained in Apple's DNA, and pull a stunt like this with the Mini 3?
Rating: 9 Votes
68 months ago

Tim Cook is looking at the world with dollar sign goggles $_$

Steve Jobs had a good quote. I don't remember exactly word for word but it was something like 'focus on making great products and the profit will follow'.

Seems like Tom Cook is focused on profit primarily and designing/pricing the products to maximize sales and appease investors. Hence, the lack of innovation and emphasis on incremental updates.
Rating: 8 Votes
68 months ago
The iPad Mini 2's display was already a joke last year when it debuted. This year, it is just flat out embarrassing and lazy for Apple.

Apple's obsession for thinness is only rivaled by their obsession for maximizing profit margins.
Rating: 8 Votes
68 months ago
So, not only the screen suffers distortions when you hold it and it vibrates like a plane when it plays sound, but also the display is basically worse than last year's in nearly every aspect other than the gimmick-like coating? Nice!

And that's the device with the "good" update, to say nothing of the Mini 3.
Rating: 7 Votes

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